For post-90s consumers in the Internet era, the simple formalism and sense of ceremony have long been unable to meet their "exquisite" needs, and their increasingly extreme paranoia about the details of products and services is declaring war on traditional marketing logic. In this process, the popularity of "new refinement" not only represents a new trend of fashion, a new concept of life, but also represents a yearning for a better life.
Therefore, when the new sophistication penetrates into the travel life of the post-90s, some companies that are good at exploring the current lifestyle seem to have a clear direction, such as FAW Toyota. With the birth of Lingfang, FAW Toyota's increasingly clear model planning has become obvious. At this time, regardless of the existing tempering and precipitation of Lingfang, just by looking at the most comprehensive set given by FAW Toyota for the new car, it can be found that the exploration of the new sophisticationist's yearning for life is the dazzling aura that Lingfang has brought to release the brand image of FAW Toyota.
Of course, the new sophisticationists need not only a car product that can give the direction of life, but also want to get spiritual value empathy from products and services. Therefore, when FAW Toyota created the Lingfang Mass Experience Plan with "empathy, co-creation, and sharing" as the core, each user became the experience officer of Lingfang, and the two sides jointly wrote the elegant life of Lingfang. In this context, FAW Toyota Ling is placed in the co-creation and symbiosis with users, so that more users can participate in the creation and sharing of brand spirit and product value.
In the name of the most beautiful, we create a refinement at your fingertips
Young people pursue a new and exquisite life, they must have their own understanding of "beauty", this process, with linear elimination of life cumbersome and invigorating and pleasant, but also with curves to experience the soft emotions carried by travel.
And Ling Fang, it is in the background of light and shadow, with aesthetic lines, elegant colors and delicate texture, to bring people spiritual comfort.
According to FAW Toyota, Lingfang landed in the Chinese market under the name of "Toyota's most beautiful SUV". Its design language does not pursue publicity, and a large number of streamlined lines reflect a modern fashion sense in the peaceful overall style. At the front face, Ling Fang uses the "Wings of the Harrier Eagle" element, the projected LED headlights and the upper closed grille form a penetrating flying wing structure; on the side, Ling Fang creates a more low-impedance smoothness through the rounded curved design; the tail, the one-line red tail lamp and the unique tail curved shape show the beauty of The elegant details of The Landing.
In the cockpit, the center console is clearly layered, a large number of curved designs also make the visual experience more soft, the double 12.3-inch large screen highlights the modern sense of technology, and the lingfang interior shows a style that complements the appearance, and the overall style is elegant and full of texture.
The "most beautiful" of Ling Fang is not without a trace. In 1997, when the first generation of HARRIER was born, the design value became its label, which also allowed HARRIER to pursue the product tone of luxury and texture at the same time in the initial stage. Lingfang is the fourth generation of HARRIER, introduced to China by FAW Toyota this year, it shows the latest design language of modern aesthetic concepts, which is the strength brought by 24 years of precipitation, and also conveys the original intention and ingenuity of a joint venture car company that is deeply rooted in China.
Indeed, the characteristics of the era of appearance and justice allow the beauty of Lingfang to release FAW Toyota's understanding of "beauty", but in addition to the appearance value, FAW Toyota hopes that what Lingfang achieves is an inner space full of personalized experience and emotional communication, which will be used as a moving carrier, so that cars and people, people can communicate and interact more happily.
Therefore, Lingfang is equipped with a new Toyota Zhixing interconnection system as standard, breaking the limitations of time and space and providing a better driving experience with technology. At the same time, JBL audio, streaming media electronic rearview mirrors, front seats with ventilation and heating functions, and leading central control facial recognition and speech recognition systems, Lingfang provides users with more relaxed and convenient practical value. In addition, as the first FAW Toyota product equipped with a "dimming panoramic sunroof", Lingfang can actively control the speed of the car to switch the light in the car, creating a warm or bright atmosphere space for users, highlighting the unique delicate human care.
If Lingfang brings consumers an intelligent experience with advanced and rich technology configurations, then the excellent aerodynamic performance and tranquility enabled by the TNGA-K platform make driving more relaxed.
It is understood that Lingfang has two power systems, 2.0L fuel version and 2.5L hybrid version, of which the fuel version model is equipped with TNGA 2.0L DYNAMIC FORCE engine, the transmission system is matched with Direct Shift-CVT gearbox, and the fuel consumption of 100 kilometers under NEDC conditions is only 6.0L. The dual-engine version is equipped with the TNGA 2.5L dual-engine hybrid system, which combines small, lightweight and high-efficiency technology, which greatly improves fuel economy and power performance. The dual-engine version provides two-wheel drive and four-wheel drive options, of which the dual-engine two-wheel drive version of the model has a fuel consumption as low as 4.5L under the working conditions of the NEDC, which truly realizes the power of the hao brand and the fuel consumption of the Japanese system.
Yes, Lingfang set high-value, high-performance, high-tech "three highs" killer skills, all kinds of details show that Lingfang on the beauty of driving control, the beauty of science and technology, the beauty of design to carry out a three-dimensional interpretation, for the FAW Toyota brand to unlock an innovative story, the love of life to the current young consumers, so that the "elegant and calm", "high-end elegant" labels more deeply into the heart of the new refinists.
With empathy, let users deeply participate in the life of Lingfang
There is no doubt that the aesthetic design of Lingfang meets the user's yearning for exquisite life, the flexible control meets the user's need to expand the radius of life, and the comfortable configuration meets the user's enjoyment of quality life. According to FAW Toyota's understanding, in the current iteration of automotive products and the upgrading of consumer demand, Lingfang should shift from competitive logic to symbiotic logic, and produce the value of "communicating" with people.
On the night of Lingfang's listing, FAW Toyota announced the launch of a fan experience activity with the theme of "Empathy, Co-creation, and Sharing - Lingfang Mass Experience Plan" with the participation of manufacturers, media and fan users. At the event, Lingfang linked up with fans and close friends of the FAW Toyota brand to share car stories and life insights through platforms such as Douyin and Sina, so as to promote each other and coexist in interactive exchanges.
This is faw Toyota's logic. In the era of value, the essence of user first has not only stayed in creating an excellent product, but also constantly caters to new user needs, allows more users to participate in the creation and sharing of brand value, and connects more fan users, so that users can obtain brand recognition and realize the symbiosis of user value and brand value.
In terms of the industry, this is also very pioneering significance, Lingfang through mass innovation, national content co-creation, and user empathy, co-creation, sharing, jointly promote the marketing transformation of the automotive industry, opened a new model of FAW Toyota marketing.
While the path to growth varies widely and the challenges of addressing them are everywhere, the ultimate goal is to realize value. In the face of the era of accelerated upgrading of user needs, the meaning of "common" will be more profound, and the practice of empathy, co-creation and sharing can ultimately achieve a win-win situation. That is to say, when FAW Toyota builds itself as a value-based enterprise, it promotes the higher quality and sustainable development of the brand, and also allows users to participate in the product value of Lingfang's "high value, high performance, high technology", so as to achieve the empathy of Lingfang products and exquisite life.
With the power of innovation, closer to the yearning of the new sophisticationists
This year, is the 18th anniversary of the establishment of FAW Toyota, 18 years, FAW Toyota has always insisted on creating high-quality products to meet user needs, continue to introduce Toyota's global strategic models, and establish a good user cognition of "global genes, high-end positioning, excellent value, and high-quality reputation".
This is the fruit of FAW Toyota's innovation ability in the new era.
It is precisely under the impetus of continuous innovation that the appearance of The "Light Luxury Urban SUV" meets the travel needs of the new sophisticationists who can not only run freely in the city, but also meet their multi-faceted spiritual needs for self-expression.
Today's Lingfang, with the "three highs" blessing of product power, there is a subversive innovative marketing model, which is FAW Toyota dares to explore and innovate, and constantly break through the status quo of the answer sheet, which is actually the SUV market in this era of the most needed color. After having a strong product empowerment, there is naturally reason to be sure that FAW Toyota may be able to accelerate the deployment of upward potential energy.
Obviously, from the moment Lingfang was listed, anyone can be relieved to see that FAW Toyota has begun a new era of active integration into the Chinese auto market and has put more energy into the drive of new products. Lingfang will "elegant and calm" and "high-end elegance" as the core product force label, so that the user's life becomes more advanced and elegant, coupled with the user empathy, co-creation, sharing of lingfang mass experience plan, behind the FAW Toyota practice "to the truth to the extreme" brand slogan, the transformation of user thinking and market-oriented transformation determination.