India raised the antitrust "butcher knife" and slashed at Apple, who flashed and said softly, you cut the wrong object, it is Google that should be cut. Yes, American capital has turned its face ruthlessly and is staging a "dog bites a dog" drama.
Today, Apple asked the Indian antitrust agency to dismiss the case accusing it of abusing its market power, on the grounds that his family's share of the Indian market is too insignificant, only between 0-5%, but Google is 90-100%, which is the "big boss" of the country's market, and if you want to kill the chicken, you should move Google, not Apple, which has a very low sense of participation.
Previously, the Competition Commission of India (CCI) believed that Apple forced APP developers to use the iOS system, and also charged up to 30% commission, which harmed competition, which was a monopolistic behavior and needed to be "taught" a lesson.
This angered Apple, let's talk about how many people in India can afford to use Apple mobile phones, as of the end of 2020, only 2% of India's 520 million smartphones are using the iOS system, the rest are using the Android system, just a little, indiscriminately, all buckled with the hat of abuse of market dominance, Apple can not be convinced, justify no dominance, where is the abuse? Wake up, India, where Google's Android system is really dominant.
Indeed, most Indians can not afford to buy Apple mobile phones, because India is a high tax country, so the price of iPhones and MacBooks sold by Apple in the country is the highest in the world, otherwise it will not be able to return the cost, and Indians with low consumption power can only look at it, resulting in Apple's sales in India for three years are zero growth.
Originally, india could not make money, and now India still has to be rational and strong to pit it in turn, so that apples do not eat dumb losses, and it is bound to have a statement. It is understood that the CCI will carefully review Apple's response next, will investigate more broadly, and if it is really the same as Apple said, it may dismiss the case.
Although Indian civilians can not afford to buy Apple mobile phones, but the gap between the rich and the poor in the country is huge, the rich and expensive mobile phones can also buy, in fiscal 2021 Apple India revenue reached 228.45 billion Indian Rupees (about 19.2 billion yuan), a sharp increase of 68%, accounting for 1% of Apple's parent company's global revenue.
Cook also acknowledged that Apple's parent company has a different fiscal year span than indian companies, but their revenue in India has indeed doubled. In addition, Indians who can't afford Apple's new phones will buy second-hand phones, and Morgan Stanley expects that 51% of iPhones shipped to emerging markets this year will be refurbished, compared with 32% in 2019.
The iPhone is so hot, and that's no wonder India wants to take Apple. Having said that, Apple has also contributed a little to the Indian economy, already creating 1 million jobs in the country, and will continue to invest in expansion by piloting new manufacturing projects in the future.
Last year, for example, Apple's partner Foxconn spent $1 billion to build an iPhone production plant in India. Now India in turn pits apples, like cutting off its own financial path.
Text | Li Zejun title | Zeng Yi reviewed | Lee Ze-plutonium