As one of the representatives of the "new car-making forces", although Weilai entered the new energy industry earlier, it has experienced financing difficulties, huge losses, spontaneous combustion of models, and large-scale recalls, and the development process can be described as quite tortuous. However, with the continuous establishment of product reputation, since last year, the market performance has continued to improve. Recently, WEILAI listed the CAR ET5, which was priced at 328,000 yuan before subsidies. How strategic is it as the brand's cheapest model?
ET5 may enhance the market performance of enterprises
In the past two months, Weilai's sales have not been stable, and public data shows that the delivery volume in October was only 3667 units. The company explained to the outside world that the factory production line was remodeled, resulting in production being affected and a backlog of undelivered orders. Deliveries rebounded to 10,878 units in November, but market performance remained underperforming Xiaopeng, Ean and Ideal.
The reason for this is mainly due to the fact that Weilai's products are mainly high-end, and the price is relatively high. The ET5 listed this time has become the most popular model. At the press conference, the official said that using the vehicle purchase plan, the car was priced at 328,000-386,000 yuan before subsidies.
Compared with ES6, EC6, ET7 and ES8, from the price point of view, ET5 undoubtedly has the potential of a blockbuster. It is foreseeable that with the gradual rise in production capacity of ET5, new cars will enhance the market performance of WEILAI Automobile.
The ET5 looks like a scaled-down version of et7
From the price point of view, Weilai ET5 is really looking forward to. So, how are new car products performing?
As we all know, NIO has previously released the sedan ET7. In terms of technology configuration, it can be regarded as the flagship of the current pure electric car. The ET5 listed this time, although it is positioned at the entry level, is undoubtedly a small ET7 from all aspects.
The first is the shape, which adopts almost the same front face design as the ET7, the headlights are very sharp, and the style is more sporty. On the side, it is still the shape of a four-door coupe. According to the official introduction, the length of the new car reached 4790mm, and the wheelbase was 2888mm. The tail design is more conventional, using a penetrating design, and the freshness is weak.
Inside the car, the entire style is also consistent with the ET7, equipped with a large floating central control screen and a full LCD instrument panel. Due to the positioning, the interior luxury of et5 has been reduced, and it does not use the leather on ET7, but uses an environmentally friendly knitted material.
Continuing the quality service and strong power configuration, the price is not low
Although the ET5 is the most entry-level model of NIO, the starting price still reaches 328,000 yuan. The reason for the high price is that the WEILAI ET5 is still performance oriented in terms of power.
As we all know, many electric vehicles will use a single motor drive for entry-level models in order to reduce the purchase threshold. The NIO ET5, even if it is a low-end 328,000 models, is still equipped with dual motors in front and rear, of which the front motor power is 150 kilowatts and the rear motor is 210 kilowatts. After the combination, the maximum power reaches 360 kilowatts, and the power is very powerful. In terms of endurance, the new car is available in two versions, with a maximum cruising range of 550km and 700km respectively.
Moreover, in terms of driving assistance configuration, ET5 is still "able to play". Equipped with lidar, 4 NVIDIA Drive Orin chips, ADAM supercomputing platform, etc., it is almost the same as THE NIO ET7 in terms of software and hardware. It is foreseeable that the intelligent driving assistance experience of ET5 will be no smaller than that of ES8, ES6 and EC6.
Of course, at this conference, Weilai also announced a unique battery rental plan. It takes 258,000 yuan to get started with ET5, but at the same time, depending on the battery capacity, you need to pay a monthly fee of 980/1480 yuan.
As we all know, NIO is known for its excellent service. So, will the introductory ET5 be treated differently? From Weilai founder Li Bin learned that 10 years unlimited mileage warranty, lifetime free power exchange, lifetime free car networking, free exclusive charging pile, lifetime free roadside assistance a total of five user service rights, all appeared on ET5. For potential customers, this is undoubtedly very critical.
National public opinion car: Weilai founder Li Bin said that this car will face the competition Model 3. But from the price point of view, ET5 is still a lot more expensive, after all, the starting price has reached 328,000 yuan. In the sales of Model 3, more than 200,000 rear-wheel drive versions account for a higher proportion. Therefore, Xiaobian believes that the currently listed Weilai ET5 is difficult to pose a threat to Model 3. Weilai, if Weilai wants to impact sales, it should launch a single-motor version as soon as possible. What do you think about this new car? Welcome to leave a comment.