The founder of Cha Yan Yue Color issued an apology letter and has reopened nearly 50 stores in Changsha

Reporter He Wenying

On December 17, Cha Yan Yue's official Weibo issued a note on the "November employee salary dispute", because the temporary adjustment of salary was not in place, resulting in the focus of the discussion in the later stage of the employee group becoming uncontrollable. In this regard, founder Lu Liang has issued an apology letter within the company and said that he will maintain communication with the employees involved.

In response to the storm, Ms. Liu, the public relations of the Chayan Yuese brand, said in an interview with the Securities Daily reporter, "In November, due to the temporary closure of the store, the relevant employees were assigned to other stores, resulting in the original workload being apportioned, and the staff working hours were correspondingly reduced, which in turn triggered the storm. However, in order to ensure that such incidents occur again, the company has reopened nearly 50 stores in Changsha that were temporarily closed in November, and is also actively expanding its business to other cities in Hunan Province. ”

The founder reflects on inappropriate remarks

It is reported that the storm began with the "breaking news" of tea-faced employees on social platforms, complaining that the wage level was not high: the average working hour of employees was as long as 11 hours, while the hourly wage was only 6 yuan-9 yuan, and the monthly salary was less than 3,000 yuan. In this regard, the senior management of Cha Yan Yueshi released some inappropriate remarks in the employee group, which then triggered heated discussions and led to the situation getting out of control.

Ms. Liu explained, "The founder of the company, Lu Liang, has conducted deep reflection and issued an apology letter to all employees, promising to maintain communication at all times to the employees involved (except for one who cannot be contacted). ”

In his apology letter, Lu Liang wrote, "The quarrel of the day was, in any case, a dereliction of duty on the part of the company and me in management. The reasons for the salary adjustment and the adjusted salary calculation method were not clearly explained to everyone in advance, and after the employees received the salary of the month, they did not communicate from their point of view to answer everyone's confusion. Instead, I personally took the lead in provoking an argument, exposing my personal huge problems with communication. ”

Lu Liang admitted that the salary adjustment in November was indeed a decision based on the company's poor performance and the temporary closure of some stores in Changsha. In response to the solution, he further said, "In this case, the company decided to open new stores in Zhuzhou and other cities, and at the same time strive to reopen stores in Changsha; increase the frequency of training courses and improve the professional skills of employees." ”

It is understood that after Lu Liang issued an apology letter, many employees expressed understanding and were willing to continue to stay in Cha Yan Yue and spend time with him. Ms. Liu said that except for the employees who were scheduled to leave on the 4th and 10th, no other employees have left or been dismissed. At the same time, The tea face also clarified the rumor that "more than 200 people quit the group". According to DingTalk's background log, from December 14 to December 17, the company's outliers totaled 87 people.

"Open source" into the current focus of tea beauty

The reason for this storm may lie in the decline in store sales performance. It is reported that in November this year, Cha Yan Yue said that it will temporarily close more than 80 stores, which is the third temporary closure this year.

"Success is also Xiao He defeat is also Xiao He". Cha Yan Yueshi concluded in the third temporary closure instructions this year, "The previous intensive distribution has allowed the company to earn dividends in the development of Changsha; under the influence of the epidemic, it is natural to bear the losses caused by the reduction of the flow of people." ”

In response to this pain point, Cha Yan Yueshi adjusted the company's strategy to focus on "open source" and tried to expand and sink to various cities in Hunan Province. It is reported that the new store in Zhuzhou will officially open on December 23, and the new store in Liuyang is also in intensive preparations.

At the same time, Ms. Liu stressed that the company will still adhere to the direct operation model, and the store opening plan in other cities will maintain a steady and steady rhythm.

According to the Tianyancha App, Hunan Chayue Cultural Industry Development Group Co., Ltd., the main operator of Chayan Yuese, has a registered capital of about 6.94 million yuan and the legal representative is Lu Liang. At present, the brand has obtained multiple rounds of financing and has been strategically supported by Institutions such as Yuansheng Capital and Source Code Capital. In addition, Cha Yan Yue Se directly and indirectly holds more than 600 companies, of which nearly 570 are wholly-owned holding companies, distributed in Changsha, Wuhan, Changde and other places.

Following the successful landing of Nai Xue's tea on the Hong Kong Stock Exchange and becoming the first share of milk tea, Mi Xue Bingcheng also conducted counseling filing at the Henan Securities Regulatory Bureau in September this year. As for whether Cha Yan Yue has made any moves in terms of listing, Ms. Liu said: "At present, the company has no plans in this regard. ”