On the eve of autumn sugar, Tianjin's most well-known landmark, the Sky Tower, lit up the "Blue Of Dreams M6+". In the night sky, a touch of dream blue and starry sky shine together, telling the city: Yanghe is coming!
For the Yanghe people, this is an exceptionally busy event. Whether it is the crowds in the Yanghe Pavilion or the much attention of the Shuanggou Forum, they are transmitting the same signal: the momentum of "Double Famous Wine" is more vigorous, and the dealers have higher expectations for the future development of Yanghe and Shuanggou. Behind this "hot" phenomenon, the Yanghe of "secondary entrepreneurship" may have a more profound impact on the liquor industry.
A wonderful appearance: "Double Famous Wine" shines autumn sugar
People who participated in The Spring Sugar in Chengdu in April were impressed by this scene. At that time, Zhang Liandong, secretary of the party committee and chairman of Yanghe Co., Ltd., who had just taken up his new post, and chairman of Shuanggou Liquor, newly interpreted the "name of famous wine" and anchored the direction for the development of Yanghe's "Fourteenth Five-Year Plan" with the conclusion that "famous wine is good, the industry is good; the industry is good, and famous wine will be better".
Exactly half a year has passed since that day.
In the past six months, under the guidance of the "Double Famous Wine" strategy, the new version of Tianzhilan has been newly listed, the "Dream Blue M6+" brand has been upgraded, the independent headquarters and regional operation team of Shuanggou have reshaped the product line and Formed complementary interaction with Yanghe in terms of region and price... Yanghe has brought too many surprises to the industry.
The "Dream Blue M6+" in the center of the exhibition hall is a well-deserved "C position" in Yanghe's high-end products. Many of the dealers who came to visit yanghe were many old friends of Yanghe, who generally said that the market performance of "Dream Blue M6+" was particularly prominent, and there were out-of-stock situations in many regional markets. In addition to the continuous improvement of consumers' unboxing and repurchase rate, "Dream Blue M6+" has also made the people of the whole country pay attention to aerospace while deeply remembering the image of Dream Blue's strategic partners in China's aerospace industry and achieving brand upgrading through the creation of the "China Aerospace IP" event.
Also "in the limelight" is toupai Sujiu. On October 11, Shuanggou issued a notice of suspension of pick-up of Toupai Su Liquor. It is reported that after the end of this year's Mid-Autumn Festival promotion, Toupai Sujiu completed the annual task ahead of schedule and achieved rapid growth. "The awakened Shuanggou is driving into the fast lane of comprehensive rejuvenation, which gives the market a lot of confidence", as the industry media said, the excellent performance of The First Row Su Wine comes from market confidence, but in the final analysis, it comes from the recovery of Shuanggou under the "Double Famous Wine" strategy.
The double blessing of "sauce wine fever" and "old brand" makes Guizhou expensive wine stand out among the many sauce wine brands of autumn sugar. Dealers registered to watch the exhibition, the atmosphere of selection is warm, "seize the mainstream famous sauce wine brand, is to seize the opportunity", has become everyone's consensus. Since the beginning of this year, Yanghe's increased investment in the marketing and internal management of expensive wines and the further promotion of the national layout have greatly boosted the confidence of dealers.
An intellectual change: the success of the altruists
For a leading company in the industry, drastic changes often coexist with high risks. However, yanghe's reform has brought about a "win-win situation", and all this may be found in Zhang Liandong.
Just a few days ago, Yanghe held a very formal industry media symposium, at which Zhang Liandong first proposed the "four isms": qualityism, long-termism, altruism and valueism. Zhang Liandong believes that it is crucial to seek benefits for employees, distributors, consumers and investors, "altruism is symbiosis, and altruism will inevitably be self-interested in the end."
The famous Japanese industrialist Kazuo Inamori said in the book "Entrepreneurial Spirit", "Enterprises are social instruments, and business management is fundamentally an altruistic behavior." Although the transformation entrepreneur has only been in less than a year, Zhang Liandong's views have many similarities with the legendary entrepreneur Inamori Kazuo.
In fact, Zhang Liandong has already put theory into practice. Externally, we continued to deepen the reform of the dealer system of "one businessman as the mainstay and multiple merchants with the title", promoted yanghe and dealers to share resources, created a healthy manufacturer ecology, and built an entrepreneurial community, a community of getting rich, a community of undertakings, and a community of life; internally, a systematic adjustment of employee salaries was completed, and the "first phase of the core backbone shareholding plan" that was considered "textbook-style" and difficult was quickly promoted, which greatly stimulated the enthusiasm and motivation of employee entrepreneurship officers; for consumers, always meet consumer needs, Create value for consumers in the first place, and insist on returning the essence to people.
A revolution that began with ideas is in full swing in the Yanghe River. And autumn sugar is the first examination room for this change. There is no doubt that Yanghe is successful. But this success is not achieved overnight, behind the new atmosphere and new appearance of Yanghe, it is boldness, persistence, and the thinking of an entrepreneur. This is also what the industry expects, because history proves that every major turning point in the industry often begins with a change in thinking.
This article originated from the Financial Circle Network