There is a saying in the industry that products are the Tao, marketing is the art, the Tao is the fundamental, and the art is the appearance. As a first-line brand in the industry, the achievements of small knife electric vehicles in 2021 are obvious to all in the industry, and the industry is particularly concerned about its offensive in 2022. So, how exactly will the knife continue to break through in 2022, when competition is intensifying? Judging from the recent action signals, the knife focuses on the two major "skills" of [technology and design], and repairs both inside and outside, pressing the heavy code on the change of the [product].
Innovation and technology: deepen space cooperation and open the era of great milestones
The mileage problem of electric vehicles has always been a major pain point that plagues users. However, the knife has galloped on the long-endurance track with the Long March version extended range system and the knife Long March series, setting off phenomenal sales in 2021. The author believes that the knife cuts from the consumer's pain point, truly grasps the technology code of hot sales of the product, and also tastes the dividends of the technology product. In 2022, the knife continues to adhere to the concept of product-oriented and scientific and technological victory, and joins forces with China Aerospace to refresh the new dimension of industry science and technology, and the knife long march version 5.0 range extended range system came into being.
The knife Long March Version 5.0 range extended range system realizes the comprehensive upgrade of seven core components such as graphene 5.0 battery, aerospace constant magnetism Long March version 5.0 motor, Long March version intelligent three-in-one 5.0 controller, etc. A charge of 400 miles, the knife climbs to a new peak of endurance with tireless technological breakthroughs and Seiko manufacturing, opening the "era of large mileage".
The knife integrates the technology gene into the product creation, giving more value, and is loved by consumers. From nearly 300 breakthrough technologies, including dual-power and ACS intelligent power replenishment system, to becoming a partner of China's aerospace industry and actively promoting the civilian transformation of aerospace technology in the field of electric vehicles, The knife has always maintained a persistent attitude towards technological innovation and continuously led the technological revolution in the industry. Nowadays, the knife Long March version 5.0 range extension system to achieve a charge of 400 miles, but also with the Tenth Academy of Aerospace Science and Industry Guizhou Aerospace Linquan Motor Co., Ltd. signed a contract with china aerospace technology electric vehicle application wheel hub motor and battery nano vapor gel insulation project; with the Shanghai Aerospace Control Technology Research Institute Shanghai Xinyue Lianhui Electronic Technology Co., Ltd. signed a contract with China Aerospace Technology Electric Vehicle Application Two-wheeler Balance Control Project, the knife will bring consumers a new travel experience, will also bring a new round of product revolution to the industry.
Innovative design: product design value strategy, breaking the dimensional wall!
"When the times abandon you, don't say hello." This is the dilemma of the times faced by many traditional brands.
Under the vigorous outbreak of digital technology and subculture in the new era, the main iteration of consumer groups puts forward higher requirements for products, imperceptibly affecting the overall consumption trend, and from the environment of the new generation of consumer forces, it can be found that it is difficult to touch the hearts of young consumers with cookie-cutter products, and fashion culture has become a barrier that many manufacturers are difficult to break through.
In this regard, the knife has taken a step out of the chessboard, officially announced the product design value strategy, signed eight top design companies, cooperated with professional companies from the design level, introduced a new design concept, or will break the category value of traditional electric vehicles, change consumers' basic impression of electric vehicles, and the artworks created by ingenuity may achieve personalized communication with Generation Z, trigger emotional dialogues that resonate, and achieve in-depth interaction with consumers.
Electric vehicle observers believe
The small knife electric vehicle is undergoing a drastic and effective product change, from the technology and design of the internal and external double repair, to create a more fashionable and personalized products, or will break through the "dimensional wall", leading the industry into the trend of the new era. In 2022, with product innovation as the axis, the knife will continue to consolidate the leading position in the industry!