"Dry red" is synonymous with "wine".
In all parts of China, its exposure is not lower than that of "red wine" and "wine".
Many of us Chinese minds, especially in the hearts of middle-aged people and the elderly, dry red, red wine, wine, is the same thing, all refer to the word "Wine".
When I first entered the wine industry, I worked at the Zhejiang headquarters of Weilong Wine, and I was mainly responsible for the VIP tasting meeting in Zhejiang Province.
Although Weilong's stock price has plummeted and it has been ST, its sales network is still the best in Zhejiang and the highest output value. It can be said that the development history of Weilong is the development history of the Zhejiang wine market.
That year, Veyron's annual mission was to hold various large and small tasting sessions across the province to boost wine sales. As a result, I often traveled all over Zhejiang on business, held large and small tastings in various counties and cities, sometimes I was a lecturer, and sometimes I was on the spot to "supervise the battle".
At the scene, I will communicate with these local high-end customers of Veyron, ask them about their views on Veyron wine, drinking feelings, and collect feedback from customers.
These high-end customers are often local entrepreneurs, businessmen, or local leaders, most of whom are old.
But when they talk about wine, they can't do without the word "dry red", "how about dry red", "organic dry red is delicious", "Weilong dry red is not expensive", and so on.
At first, I didn't get used to it, because when I was training as a sommelier, the teacher told us that dry red is dry red, and wine is wine, which are two different things.
But the more I listened, the more I got used to it, and I gradually realized that in all parts of Zhejiang, people are most accustomed to using the words "red wine" and "dry red", rather than "wine".
Later, I did wine education training, and also asked teachers and wine merchant friends in other provinces, and the same was true of the replies I received.
"Dry red" and "red wine", the use rate of the two names, are much higher than "wine".
Although, dry red and wine, in the definition of technical terms, there is a clear difference.
But in the colloquial context of Chinese, dry red and wine refer to the same thing!
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<h1 class= "pgc-h-center-line" > dry red, the reason for the popularity of the name</h1>
When I worked at Veyron, I was thinking a lot about the question, "Why did the name Dry Red become popular?"
At that time, my subordinate department was the Zhejiang Marketing Department, which was the Jintai Business Building on the edge of West Lake Avenue, and half of the floor was our office.
Until one day, I realized the answer.
A person from Zhejiang TV came to our department to write off advertising costs.
I was busy in the office when I heard them chatting.
The gist is that Veyron Wine has placed an advertisement on the TV station, how effective it is, whether it is good or not. After all, they also compared TV station advertisements with bus body advertisements and platform advertisements, which way is better.
At this time, I suddenly realized that dry red, the popularity of the word, came from the propaganda of television newspaper media.
In particular, the power of television advertising has made "dry red" synonymous with "wine".
Modern people have little interest in television, but the more time goes forward, the stronger the publicity effect of television on people, and the greater the impact on people's purchase behavior.
When I was a child, I liked to watch TV, sometimes doing homework and "listening" to TV, for which my mother criticized me.
In the past, advertisements for domestic wines often appeared on TV, such as Zhangyu and Great Wall wine. In Zhejiang Province, there are also advertisements for Veyron wine, and Veyron has also signed Pu Cunxin and Chen Daoming as brand image spokesmen.
In the past two decades, the most publicized of these domestic wines is "Xie Baina dry red wine".
For example, what impressed me the most was that Zhang Yu Xie Baina dry red wine. Whenever the commercial ends, a baritone voice will pronounce in a deep voice, "Zhang Yu Xie Baina dry red wine."
The same is true of the Great Wall and Weilong, which have done a lot of publicity for their respective Cebaena dry red wines.
And newspapers.
From time to time, I see that there are half-pages of Zhangyu, Great Wall, and Weilong advertisements in the newspaper, which will write a few words that are incomparably large, "Zhangyu Xie Baina dry red wine" and "Great Wall dry red wine".
In bus boxes and bus platforms across Zhejiang, Weilong has also placed quite a few "Weilong organic dry red wine" advertisements.
For Zhangyu, Great Wall, and Weilong, they want to implant the names of their products into the brains of customers and consumers in order to drive the purchase and consumption of their grapes.
But people's memory is limited, the brain can not remember too many things, they can only remember the simplest name, or the most popular name.
As a result, "Zhangyu Xie Baina dry red wine" has become "Zhang Yu Xie Bai Na" in the minds of customers, "Great Wall dry red wine" has become "Great Wall dry red", "Weilong organic dry red wine", become "organic dry red".
"Dry red" became the abbreviation of "dry red wine", and the words "wine" behind it were directly filtered by people's brains.
Over time, consumers have used the word "dry red" more frequently when communicating, and "XX dry red" and "XXX dry red" have become colloquial.
Equivalently, "dry red" directly replaces the position of "dry red wine" and has become synonymous with "wine".
This is the reason why the word "dry red" is popular in China.
The Power of Media Advertising!
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< h1 class= "pgc-h-center-line" > the difference between dry red and wine</h1>
However, there is always a difference between "dry red" and "wine".
When I take a wine taster course, I talk about two things.
One is that wine is divided according to color, which can be divided into red wine, white wine, and rosé wine.
The other is the wine "the amount of residual sugar in the liquor", which can be divided into dry, semi-dry, semi-sweet, and sweet wines.
And what we call "dry red" in this article is "dry red wine", dry red wine.
Dry red (dry red wine) is only a subgenus in wine, just a classification.
Or, Zheng Xiaota said in more detail, red wine is divided according to the "amount of residual sugar in the liquor", which can be divided into dry red wine, semi-dry red wine, semi-sweet red wine, and sweet red wine.
Dry red wine: Less than 4 g/L of residual sugar in the wine.
Semi-dry red wine: residual sugar in the wine is between 4-12 g/L.
Semi-sweet red wine: residual sugar in the wine is between 12-45 g/L.
Sweet red wine: residual sugar in wine is greater than 45 g/l.
That's clear.
Wine is a collective term, a big name, like a big family.
Dry red wine, just one of the subdivisions, represents red wines with "less than 4 grams/liter of residual sugar in the wine".
Just like the automotive industry, the car is a general term, but also a large family, and the car, is a subordinate classification.
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<h1 class= "pgc-h-center-line" > dry red "sphere of influence"</h1>
The strength of dry red (dry red wine) is too large.
It has the capital to fight against "wine".
The Lafite wines we drank at dinner parties and Penfolds (389, 407) were dry red wines.
Or, Zheng Xiaota, I said, 99% of the world's red wines are dry red (dry red wine).
Whether it is the old world wine-producing countries, France, Italy, Spain, Germany in Europe, or the emerging wine-producing countries, Australia, the United States, Chile, South Africa, China, they produce red wines, almost all of which are dry red wines.
You've bought it in the supermarket, you've ordered it in the restaurant, isn't it a "dry red" red wine?
Nothing!
The power of white wine, rosé wine, champagne and sparkling wine is even weaker.
From time to time in Hangzhou, I will invite some old wine circles to dinner, first, to thank them for their help, and second, to consult the situation of the domestic wine market.
They told me about a statistic.
The sales ratio of red wine, white wine, and rosé wine in China is 100:10:1.
In other words, for every 100 bottles of red wine sold, only 10 bottles of white wine are sold, and only 1 bottle of rosé wine is sold.
As for champagne and sparkling wine, it is similar to rosé wine, which is negligible.
Therefore, in China, the sales of red wine are really too big.
Red wine, on the other hand, is basically dry red wine.
Therefore, "dry red" in China is a role of "holding the son of heaven to order the princes", and "wine" can only be "the atmosphere does not dare to take a breath" on the side.
Seeing this, I know what you will ask, "Zheng Xiaota, then why is there no sweet red wine?" ”
This is a question that students often ask me in class.
In "Dinner Dinner", is it better to drink wine "in what order"? -Dinner banquet invitation to choose wine - quickly become an expert in eating and drinking! In the Article "Eating Wine ChiJiu", I said, "Sweetness can mask any taste, and the spicy taste is strong enough, but when it comes to white wine with a sweet taste, you will still obediently raise your hand and surrender."
The tannins of red wines are no exception.
See the sweetness, but also scare the lord of the pants!
Why do we Chinese drink red wine before, and mix Sprite, is not to let the "sweetness" in Sprite cover up the "astringency" of tannins in red wine.
So, I ask you, what is the drinking value of a sweet red wine? What can I drink? Or is there any collectible value?
It's a sweet wine!
What a taste you can taste.
We say that drinking Lafite for 82 years, tasting the traces brought by time, how the tannins have become, how the acidity has become, what the body of the wine has become, whether the aftertaste is still long, and what the taste characteristics have become.
That's what we spend money tasting.
And what about sweet red wines?
In addition to sweet, it is still sweet.
So, does this wine still have tasting value and collection value?
What's more, wine in Europe and the United States is originally a kind of drink with meals, meal is the protagonist, wine is a supporting role, I in "small party to drink red wine, suitable for what appetizer?" - Food and wine pairing - quickly become an expert in eating and drinking! -Eat wine ChiJiu" said.
You eat steak, paired with a glass of sweet red wine, the quality of the steak, the level of beef, instantly become the same, in addition to sweet, or sweet!
What else is there to eat!
Therefore, Europeans have spent hundreds of years to "eliminate" the sweetness in red wine, mainly for catering.
Therefore, French champagne is also dry, sweet champagne is rare, but also for food, almost all European countries are near the sea, seafood.
This also makes "dry red (dry red wine)" unique in the field of "red wine", and "dry red" is equivalent to "red wine".
In China, "red wine" is a monopoly in the field of "wine", and in disguise, "dry red" has become synonymous with "wine".
Isn't it a bit dizzy?
Well, to put it simply.
Sociologically, from the perspective of our Chinese oral communication habits, the meaning of "dry red" has been equated with "wine", referring to the use of one thing.
In the field of expertise, "dry red" is just a subcategory of "wine".
insurmountable!