On December 17, Tesla held a "T-talk" event in Beijing with the theme of "The 'Special' Technology Behind Intelligent Driving". Liu Yang, head of product communication at Tesla China, as a lecturer, explained to the participants how Tesla vehicles can win the favor of consumers with all-round excellent performance. Among them, Tesla vehicles' powerful intelligent experience, minimalist aesthetic design and safe and reliable power battery technology left a deep impression on the participants.
Intelligence makes driving more enjoyable
Create a new lifestyle for users
"Tesla is not simply adding intelligent attributes to the car, it is a smart device in itself," Liu Yang introduced, "under the blessing of powerful intelligent attributes, Tesla brings consumers not a car, but a new way of life." At the event, he took the seven intelligent functions of remote temperature control, theater mode, valet mode, sentry mode, Autopilot automatic assisted driving, FSD full automatic driving and OTA upgrade as examples, and explained how Tesla vehicles can make users more comfortable driving and traveling life.
Under the empowerment of intelligence, Tesla vehicles first bring users a more comfortable driving environment. Under the blessing of the "remote temperature control function", the situation of the heat wave coming at the door in the summer is no longer there, and the user only needs to use the mobile phone APP to turn on the air conditioner in advance and get on the car to enjoy the cool temperature; in the winter, the "remote temperature control" can not only heat the car in advance, melt the frost, but also preheat the battery, help the vehicle improve efficiency, reduce energy consumption, and there is no "hot car" link for the fuel car to grind people. "Theater mode" makes the user's charging and rest time more interesting, after opening, the large screen can be transformed into a screen or game hall, so that waiting is no longer boring.
Tesla vehicles also achieve stronger active safety with the advantage of intelligence. Tesla vehicles are equipped with the Autopilot Automatic Assisted Driving Basic Edition as standard, which can predict risks, predict in advance, implement decisions such as steering, acceleration and braking, and make long-distance driving more relaxed, more comfortable and safer. If the FSD fully autonomous driving capability is selected, users can also enjoy functions such as automatic parking and intelligent summoning, further "hands-free". In addition, there is a "sentinel mode" with a dashcam to help users stay away from trouble when driving and parking; "valet mode" allows the owner to lock his navigation records and other data and the front trunk and trunk when lending the vehicle to others, so as to better protect their privacy.
More importantly, Tesla vehicles can be continuously upgraded through OTA over-the-air software updates, constantly bringing users the latest features, improving the car experience, and truly realizing "common use and constant new". Liu Yang said humorously: "The day I bought the fuel car was its 'latest' day; the day I bought the Tesla, it was its 'oldest' day." ”
Implement first principles
Minimalist aesthetic "never out of date"
Behind Tesla's minimalist design is the underlying logic that is definitely not simple. Especially in the interior, many traditional car designs, hardware, chrome metal and other parts will soon look old, while Tesla's interior can always impress people. This is because Tesla starts from the "first principle", abandons all the established layout forms and complicated designs of the interior of fuel vehicles, and uses more advanced interactive technology to define a new form of car interiors.
Tesla believes that more and more functions on the console of traditional cars correspond to more and more complicated buttons, forming an information pile; smart cars only provide the most accurate information, and the more important information is, the more important information should be reflected in the priority position. Therefore, Tesla vehicles cancel the traditional dashboard, physical buttons, the operation control, information display integrated in the central control screen and steering wheel roller, not only to achieve the integration of information, but also to bring a broader field of vision, a wider space, better comfort, to create a family-like atmosphere in the car.
At the same time, Tesla vehicles also use a hidden air conditioner outlet that runs through the instrument panel, which is simple and smooth while better distributing the airflow, taking into account aesthetics and functionality; the panoramic sunroof not only brings a wide field of view and a transparent environment in the car, but also has a UV protection function, so that users do not have to worry about sunburn and tanning.
Thanks to the "first principles" and advanced design concept, even after many years, people still feel avant-garde and technological when they see the design of Tesla vehicles. This "never outdated" design is not only favored by many consumers, but also known as the vane of automotive design.
Safer and greener
Power battery technology is industry-leading
Tesla's power battery technology has always occupied an industry leadership position. In 18 years of battery motor research and development experience, Tesla has continuously improved battery efficiency and motor efficiency based on the premise of safety, achieving longer life and more reliable protection, and bringing users a better driving experience.
Liu Yang introduced that Tesla's battery design life is the same as the life of the whole vehicle, and there is no need to replace the battery during the whole life cycle of the vehicle. The 300,000-kilometer real vehicle verification also proves that Tesla's battery attenuation rate is very small, electromagnetic radiation is extremely small, only equivalent to a mobile phone, to ensure long-term user safety and worry-free. At the same time, Tesla also provides a warranty of 8 years or 160,000 kilometers of battery motors, adding a layer of guarantee to its reliability.
Electric drive not only makes Tesla vehicles more environmentally friendly and more efficient than fuel vehicles and even many electric vehicles, but also pays attention to energy conservation and carbon reduction in the production of batteries, considering the whole ecological link of the battery from research and development, production, use and recycling, so as to be infinitely close to the "zero impact" on the environment. Tesla installed battery recycling facilities in the Gigafactory for the internal disposal of battery manufacturing waste and end-of-life batteries. In 2020, Tesla's battery raw material metal can reach a 92% reuse rate.
Not only to bring consumers high-quality products, Tesla also continues to expand the service network and charging network, with efficient, transparent high-level service and extremely fast energy replenishment experience, so that every owner can travel worry-free. Through this "T-talk" event, participants have a more comprehensive understanding of Tesla's efforts to improve the user travel experience. In the future, Tesla will continue to give vehicles more value and enrich users' travel life through technological innovation and OTA upgrades.
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