On December 17, the National Development and Reform Commission and four other departments issued a notice on printing and distributing the "Anti-Food Waste Work Plan", which clearly prohibits radio stations, television stations, and online audio and video service providers from producing, publishing, and disseminating programs or audio and video information that waste food such as mostly eating and overeating. Topics such as "Big Stomach King", "Eating and Broadcasting" and "Wasting Food" have triggered discussions among netizens.
In fact, as early as last year, the "Big Stomach King Eat Broadcast" was controlled by the State Internet Information Office and other departments and the removal and rectification of the video platform. Nandu reporters paid attention to the fact that since last year, Guangzhou, Shenzhen and other places have issued relevant regulations on anti-waste food and rectified the chaos of "eating and broadcasting". In the view of psychologists, the audience loves to watch and eat broadcasts out of alternative satisfaction psychology and resistance to loneliness.
Picture according to China News Network.
The chaos of "Big Stomach King Eating broadcasting" began to be rectified as early as last year
On the 17th, under the Weibo topic of #Prohibit the production and publication of overeating videos, most netizens commented on supporting the production of overeating videos and expressed their opposition to phenomena such as "counterfeiting" and "vomiting".
However, some netizens pointed out that "eating and broadcasting is not all overeating" and "don't beat to death with a stick", and many netizens expressed their approval for "eating and broadcasting normally or introducing food".
Eating and broadcasting has always been a popular content on major domestic video platforms. Eating and broadcasting refers to the video or live broadcast with the picture of eating as the main content, not all eating broadcasts take eating more as the selling point, and many eating broadcasts put the content center on the taste or form of food; and the controversial "big stomach king eating broadcast" refers to eating more or even eating vomit as the selling point of the eating video.
As early as last year, the serious problem of "eating and broadcasting" waste was controversial, and the chaos of eating and broadcasting was criticized by CCTV and other media, and more 3-year-old girls were fed to 70 pounds by their parents when they ate and broadcast to make money. In order to make a surprise on the road of "eating and broadcasting", many people began to "sword to the side", and some anchors faked eating, vomiting and wasting ingredients in order to win attention.
In August last year, kuaishou, douyin, B station, douyu, huya and other video platforms have responded, strengthened the review of food video content, and cleaned up a number of waste of grain, fake eating and vomiting, propaganda and other eyeball hype of the "big stomach king", "eat broadcast" video, and in the relevant columns prompted "cherish food, reasonable diet".
On August 31, 2020, the Cyberspace Administration of China held a meeting to further promote the centralized rectification of prominent problems in the commercial website platform and the "self-media" communication order, the special governance of the "self-media" basic management and the special rectification of the online live broadcasting industry, and in the past month, the main website platforms have disposed of 338 illegal live broadcasting platforms in accordance with the law, and disposed of 13,600 illegal "eating and broadcasting" accounts.
Guangzhou, Shenzhen and other places have introduced anti-catering waste regulations
Local legislation intervenes to stop food waste. On November 26 last year, the Guangzhou Anti-Catering Waste Regulations were reviewed and approved by the 26th meeting of the Standing Committee of the 13th People's Congress of Guangdong Province, and were officially approved for implementation, stipulating that catering service operators shall not mislead or induce consumers to order too much food, and not set a minimum consumption amount, etc., which is also the first anti-catering waste regulation in Guangdong Province. The day after the adoption of the above-mentioned regulations, the Decision of the Standing Committee of the People's Congress of Guangdong Province on Stopping Catering Waste was deliberated and passed, and the decision was proposed to prohibit online eating and broadcasting to promote overeating.
On September 15, 2021, the Standing Committee of the Shenzhen Municipal People's Congress inspected the implementation of the Decision of the Standing Committee of the People's Congress of Guangdong Province on Stopping Food and Beverage Waste. It is reported that Shenzhen has comprehensively cleaned up the harmful information content and related illegal accounts that produce, disseminate, and publicize mostly eat, overeat, and other wasted food, and effectively curb the chaos of "eating and broadcasting" and "drinking and broadcasting". A total of more than 16,000 pieces of relevant harmful information were cleaned up, 304 illegal accounts were banned, 2 live broadcasts of warning violations were issued, and more than 100 keywords were added.
Not long ago, on the video platform, a kind of "drinking" as the theme of "drinking" was quietly popular, and its main content was to drink a large number of drinks such as wine, juice, and milk tea to attract traffic.
On May 8, 2021, at the press conference of the 2021 "Qinglang" series of special actions held by the State Council New Office, Zhang Yongjun of the Network Comprehensive Management Bureau of the State Internet Information Office said that the content of eating, broadcasting, drinking and broadcasting should be vigorously rectified by the platform, and the next step will be to urge the website platform to perform its main responsibility, strictly control the ranking list, hot list, double home page, and the traffic entrance of the essence area. In response to this phenomenon, short video platforms such as Douyin and Kuaishou have subsequently issued announcements to crack down on "problem drinking and broadcasting".
Douyin issued an announcement to crack down on "massive drinking and broadcasting".
What are the terrible consequences of overeating?
Overeating is not only a waste of food, but also harmful to health. What are the terrible consequences of overeating? According to CCTV previous reports, some experts said that vomiting after overeating may cause cardia tearing at one time, and serious may even lead to esophageal tearing. In addition, if you often induce vomiting because you eat too much, repeatedly causing cardia tears, it may cause esophageal hiatal hernia, and more seriously, even lead to esophageal cancer.
Why do you love to watch food and broadcast? Psychologist: Alternative gratification and resistance to loneliness
In the view of psychological experts, what kind of psychology does the audience love to watch and eat broadcast? In this regard, Luo Pinchao, associate professor of the School of Psychology of South China Normal University, said in an interview with Nandu reporter before: "First, alternative satisfaction psychology. That is to say, 'I think, but I can't', such as people who lose weight want to eat but can't eat like this, distant foods want to eat but can't eat, watching others eat can also be satisfied, this is an indirect psychological experience; the second is to resist loneliness. Loneliness is an important life proposition of modern people, many people will feel that even if you are in the tens of millions of people, no one can really understand you, no one can really understand you, this is psychological loneliness. Eating alone is a real-life manifestation of loneliness, and the companionship of eating and broadcasting becomes an important social support. ”
At the same time, Luo Pinchao also talked about the curiosity of modern people, she believes that modern people are rich in resources, many normal life behaviors have been unable to make some people have a sense of fresh stimulation, and people are born with the need to pursue novel stimuli, this part of the people can not deal with this contradiction through self-regulation, eating and broadcasting just provides a carrier. Some foods that eat sown foods are uncommon and even uncomfortable, and these people may seek psychological stimulation by watching this kind of eating broadcast.
Of course, in Luo Pinchao's view, the current eating and broadcasting has also brought certain negative effects. She said that the focus of eating and broadcasting now is "broadcasting" rather than "eating", mainly in the people's consumer psychology, diet's psychological healing effect and other concepts misleading, "the essence of eating broadcasting should be 'eating' and then 'broadcasting', so as to play a positive role." ”
Comprehensive: Nandu reporter Feng Yiran
Synthesized from the previous reports of Southern Metropolis Daily, Beijing Youth Daily, CCTV, and Weibo commentary