Behind the death of the eating and broadcasting Internet celebrities, every onlooker is an "accomplice"...

It has not been long since "eating broadcasting" and "big stomach king" have been banned, and "drinking and broadcasting" has begun to become popular again. If it weren't for the live Broadcast on the Internet, you might not know that the rivers and lakes that eat and drink are so deformed.

Someone ate 100 pounds of lobster in half an hour. Someone "blew" off the whole bottle of high liquor in one breath. Someone inserted a 50 cm plastic tube into the stomach. Some people have been vomiting for many years, biting their hands with scars, health imbalances, and even death.

Eating and drinking, and its "aftermarket" - weight loss, health care, all industries that can be converted into sales, become the new business of live broadcasters. Dumpers use all sorts of seemingly beautiful ways to package the wrong diet, health care, weight loss ideas, and then profit. There are always people who follow, and don't distinguish between true and false.

Overeating, eating disorders, mental illness. Electrolyte abnormalities, arrhythmias, convulsions, shock, epilepsy, death... Today, for you to expose the terrible world behind "eating broadcast" and "drinking broadcast".

In August 2020, CCTV released a news report criticizing the serious waste caused by the big stomach king eating broadcast show on the Internet live broadcast (short video) platform. For a time, public opinion criticism, platform self-examination, many "big stomach king" empty works, disappeared from the short video App. Now more than half a year has passed, and the form of "eating and broadcasting" seems to have converged, but quietly, "drinking and broadcasting" has begun to become popular again.

In the relevant videos we collected, a blogger drank a whole bottle of high liquor in just a few tens of seconds.

Someone placed a whole box of "Deadly Great Wusu" on the table, and drank heavily.

Others poured a large glass of beer and a large glass of white wine, drank it quickly in one breath, and declared that "the gargle of beer, the white bottom."

("Rinsing the mouth of the beer, white base")

This phenomenon has once again attracted media attention. After some media reports, now in the short video, live broadcast platform search for keywords such as "eat broadcast", "big stomach king" and "drink broadcast", it will not be possible to see content related to excessive diet and excessive drinking.

However, if you change the search method slightly, for example, search for the commonly used Russian toast word "for your health" - all kinds of drinking-related content and accounts have sprung up.

(A video platform searches for "for your health")

Among the videos that liked, browsed and was recommended by the platform first, some people jumped into the bone-chilling river water in the ice and snow, and then drank spirits. Someone was sitting in the dining room, and dozens of bottles of highly liquor were placed on a huge turntable. Someone took the high liquor from the shelf and began to "blow the bottle". Someone tried to put a height of 96° vodka "a mouthful"...

(The video link product is a 96° spirits, made in Poland)

Perhaps a lesson learned from the "eating broadcast" period, today's "drinking broadcast" bloggers, no longer like their predecessors, eat 10 layers of hamburgers in ten minutes, eat 100 pounds of crayfish in half an hour, and simply win the eyeballs with quantity.

Today's "drink and broadcast" bloggers are computationally shrewd in a variety of shells for themselves: travel bloggers, foreign life bloggers, good thing sharing bloggers, review bloggers... Playing the edge of platform supervision, it has grabbed traffic in a big way.

However, no matter how the context and language of the video changes, when you open their live page or the merchandise window - without exception, it is a variety of spirits, or appetizers.

The sales of goods are in the thousands, and they continue to climb on a rolling basis. In the product window of the "XX Take You on a Trip" account, 2145 pieces of 500 ml gin with a price of 888 yuan have been sold, and another bottle of 500 ml vodka, which is still in the second sale, has also sold 1714 pieces.

(A certain "drink broadcast" up lord, the goods on sale are all spirits, sales are not cheap)

"Drinking and broadcasting" is prevalent, and "eating broadcasting" is really disappearing? Not really. In a short video by a herdsman with more than five million fans, the protagonist, who has become too fat to look like a person, obviously affects his health, recommends the specialties of his hometown to fans. During the recommendation process, the protagonist boiled a whole pot of dozens of pounds of lamb at every turn.

(The anchor promotes food as a herder, and obesity has seriously endangered health)

Content producers have changed their form, but the essence of "eating broadcasting" and "drinking broadcasting" has not changed. These videos, which are often hundreds of thousands of likes and tens of millions of views, how many audiences will be affected and what kind of consequences they will bring may be worth pondering.

Do the "eat and broadcast" and "drink broadcast" broadcasters have the same love for eating and drinking as their content indicates, and are even willing to pay a huge health price for it? Perhaps only by opening their product window page and seeing the massive sales volume can you understand that where there is so much love and sharing, it is actually business.

In fact, alcohol has long been listed as a class of carcinogens, which has clearly been confirmed to have carcinogenic effects on the human body. As long as it is wine, alcoholic beverages, whether it is white wine, red wine, beer, whether it is drunk more or less, it is harmful to the body. Alcohol significantly increases the risk of liver damage, gout, colorectal cancer, and breast cancer.

Wang Bingyuan, chief physician of the Department of Geriatric Gastroenterology of the First Affiliated Hospital of China Medical University, said in an interview with a medical science popularization platform that drinking on an empty stomach like "drinking broadcast", one-time large amounts of drinking, high-frequency drinking and a variety of alcoholic drinks may bring huge health risks.

Excessive diet may lead to loss of elasticity of the stomach wall, increased blood cholesterol, induced arteriosclerosis, coronary heart disease, upper gastrointestinal bleeding and other symptoms. In severe cases, the consequences of partial gastrectomy may be borne.

( "Big Stomach King Tong Tong" after eating the sow, the stomach is seriously bulging, but it is still carrying wheat goods)

In the live broadcast of "Big Stomach King Tongtong" that year, after eating a lot of food, her abdomen has shown a terrifying bulge. At this time, the broadcaster did not take any self-treatment measures, but also connected with other anchors to sell goods.

"Eating and broadcasting" and "drinking and broadcasting" have become terrifying, and the "business" of eating and drinking "aftermarket" is even more shocking. How many people are taking advantage of the demand for weight loss, health and fitness derived from eating and drinking from fans to make a lot of ill-gotten gains?

As early as 2019, there were media reports that a girl accidentally swallowed the emetic tube of online shopping in the process of inducing vomiting. During the visit, she also lied that she had accidentally swallowed a straw into her esophagus. It was only after the doctor used the gastroscope that a plastic tube up to 30 centimeters long was removed. At the same time, the surgical table is on standby, and once the gastroscopic tube fails, the surgeon has to directly cut the girl's stomach tube.

(Vomiters using "fairy tubes")

In some e-commerce platforms, emetic tubes have been renamed "rabbit tubes" and "fairy tubes" to circumvent the censorship of keywords. These "fairy tubes", mostly made of PVC, range in diameter from 10 to 60 mm and about 30 to 60 cm in length. The seller claims that as long as the emetic tube is inserted into the stomach when used, "two or three minutes can spit clean", "becoming a little fairy is just around the corner", and even "educating" netizens to connect one end of the emetic tube to the faucet and fill it with water to accelerate the emetic.

(In some e-commerce platforms, the vomiting tube was renamed "rabbit tube" and "fairy tube")

What about the real use of the "fairy tube"? Some professional doctors said that inserting such a foreign body into the esophagus is originally an extremely dangerous thing. And a large number of netizens feedback, "go in a little and vomit" and "have a serious rubber taste". Netizens who know a little about health asked: "Operate at home, have you not considered the sterilization and disinfection of the tube?" This is equivalent to 'diy a gastroscope every day without anesthesia conditions.'" ”

Following the "fairy tube", we found a group of vomiting crowds that called themselves "rabbits". Many of them are "eating" and "drinking" broadcasters, who must quickly empty their stomachs after completing the "performance"; and what is even more puzzling is that many of the vomiting crowd are white-collar workers, student parties, young women - groups with serious anxiety about body shape, fanatical paranoia.

(Unscrupulous merchants recommend "fairy pipe")

Let the food you eat spit out – at first glance, it satisfies your appetite and reduces your food intake, and there seems to be nothing wrong with it except to endure the discomfort during the vomiting period.

However, in the process of inducing vomiting, people spit out not only undigested food, but also gastric juice, stomach acid and so on. Stomach acid can corrode the digestive tract, prolonged emetics can lead to electrolyte abnormalities, and severe cases can lead to arrhythmias, convulsions, shock, and epilepsy. People who induce vomiting for a long time will be prone to anorexia, ranging from puffy faces and unfocused eyes to alternating episodes of anorexia and bulimia, and even accompanied by depression.

Xiao Min, a patient who used an emetic tube mentioned above, has reported to the media that after a long period of vomiting, there are symptoms such as hand numbness, hand shaking, face enlargement, and fainting. The above-mentioned "big stomach king Tongtong", when eating sowing, the teeth were removed by the bread, according to experienced vomiting, "is a long period of vomiting, stomach acid corrosion teeth caused."

(Post in vomiting bar)

In a media report, a 4-year vomiting habit named "Wang Jiaxin" was forcibly taken to the hospital. She is 1.66 meters tall, but weighs only 65 pounds, unable to get out of bed to go to the toilet. Even if you force yourself to walk to the toilet, as soon as you sit down, you can no longer stand up. In order to avoid increasing the burden on the organs by taking too much nutrition at one time, the doctor forced her to feed her 7 times a day. 1 hour after each meal, she had to be monitored.

From ordinary people to celebrities, we have seen the serious consequences of vomiting. A star surnamed Song and a star surnamed Zheng are suspected by people with experience in vomiting, and the scars on the corners of the mouth and hands are caused by vomiting. Some netizens also exposed themselves: the scars on the hands are "unable to control their own bites when they induce vomiting."

(Bitten hand because of vomiting)

There is so much business to do in places related to eating and drinking. As a result, various black products will naturally breed.

Remember that rich Guo Meimei? After 5 years of prison life, Guo Meimei quickly re-plastic surgery after being released from prison, and then slimmed down, selling various weight loss products on the online platform.

A young man who became famous for his negative news, after going through prison, stepped into a live broadcast platform and accumulated millions of fans in just a few months. At one point, he even repackaged himself as an independent, inspirational "new female idol." And such a Guo Meimei, what is the end?

On April 12, the official microblog of the Shanghai Municipal Public Security Bureau informed Guo X and others of the details of the case of suspected production and sale of toxic and harmful slimming health food: a total of 3 production dens and 24 sales dens were destroyed, and the amount involved was more than 50 million yuan, and 75 suspects involved in the case, including Guo X, were taken compulsory measures by the police according to law.

A reporter confirmed from an authoritative source close to the Shanghai police that the "Guo Moumou" in the microblog was Guo Meimei, a "net red" who showed off her wealth on the Internet in a false identity a few years ago and was sentenced for opening a casino. The "sibutramine" illegally added to weight loss products in her case is a central nervous system inhibitor banned in mainland China in 2010. Abuse may lead to symptoms such as increased blood pressure, increased heart rate, secretory disorders, anorexia, insomnia, and abnormal liver function.

In less than a year, more than 50 million yuan was involved. How many people have been endangered by "Guo Meimei" through the network? This is a matter that makes people dare not think about it.

The hardest hit areas of health care products are not only "diet pills". On November 4, 2020, a professional counterfeiter pointed out that a certain "instant bird's nest" brought by his team was sugar water rather than bird's nest. Xin Youzhi's team first claimed to sue the other party, but then admitted in a Post on Weibo that "the bird's nest ingredient is less than 2 grams per bowl". In this incident alone, Xin Youzhi's team sold 57,820 orders, involving an amount of 15.4958 million yuan. Subsequently, the Guangzhou Baiyun District Market Supervision Bureau issued an administrative fine of 900,000 yuan to Simba, and Simba's personal account was suspended by the platform for 60 days. Recently, Simba, who lifted the ban, once again led the team and made a high-profile comeback.

Simba's ability to absorb gold is certainly jaw-dropping. But we want to ask: just one bird's nest can sell fifteen million dollars. So, how many counterfeit and shoddy products in the name of health care and health care are becoming popular in the market?

From "fairy tubes" to "vomiting", from "illegal diet pills" to "sugar water bird's nest", to eat and drink "aftermarket", how many shocking things have not surfaced?

"What kind of content can be popular, what kind of content can get traffic, this is determined by the platform algorithm." Content and live broadcasts related to eating and drinking have such a high degree of popularity, which is inseparable from the recommendation of the platform algorithm. Every citizen has the right to express themselves on the Internet, and the platform does not have the right to supervise this without the relevant laws and regulations prohibiting it. Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, believes.

However, he also pointed out that because "drinking and broadcasting" has risks, and is easy to cause imitation, with a bad orientation, the platform should not use the preferences of users or audiences as the only criterion for judging traffic. "Platforms have a responsibility to constrain content that involves risks, violates public order and good customs, or has a negative impact on society."

(Many "drink broadcasts", but also play other edge balls)

At present, searching for "drink broadcast" on multiple live broadcast or short video platforms has not found the corresponding video. Taking Kuaishou as an example, the platform has not been able to search for a large number of videos of drinking, and occasionally users' videos appear on camera, which is also a small number of cups, and there are few likes. Similarly, the "fairy pipe" mentioned above has disappeared on Taobao, salted fish and other platforms. Baidu Tieba's "vomiting bar" has also been shut down.

But the harm is far from over. The broadcasters package the content as travel, reviews, folklore experiences, and make a lot of money. In addition to live broadcast platforms, communication software, sharing platforms or some group buying software, those "private domain traffic" is popular, that is, the flood of related black and gray industries.

Some people may ask: Why can't the platform fulfill its due regulatory responsibilities? A senior practitioner of mcN institutions gave this answer: "In fact, from a technical point of view, it is not difficult to completely ban these. But for short videos, live broadcast platforms, traffic is life, as long as someone watches, why not enjoy it? In China's current environment, value judgments are not important for these short video live broadcasting platforms. Users live streaming, selling goods, and making a lot of money are the best stories that can attract more content creators to invest. You expect the platform to supervise, that is, to expect them to guard and steal. ”

It's like Xin Youzhi's relationship with a live broadcasting platform. After the continuous turmoil of Xin Youzhi's team, it has been repeatedly rumored that the platform intends to dilute the traffic support for Xin Youzhi and his "family" and instead support the waist anchor.

But who can be sure that the waist anchor will not grow into the next Xin Youzhi? Who can be sure that the waist anchor will not be desperate in the face of huge interests?

Even further - the platform needs traffic, selling, conversion rate stories, then the broadcasters must have room to drill.

Why do we ourselves so often fall into the strange circle of eating and drinking?

Among them, there may be unscientific cognition of diet, such as "leek oysters aphrodisiac" and "men's health depends on eating" and so on. Perhaps there is an innate desire for pleasure and inertia - in the face of food can not restrain their tongue and stomach, and afterwards they are unwilling to pay the corresponding exercise, the energy ingested into sweat. Perhaps because of body anxiety and misconceptions about health - such as facing the "vomiting" sales pitch, embracing the luck mentality, preferring that "vomiting will not have any side effects". Perhaps it is also because of the concept of consumerism that dumps human beings' yearning for a healthy body and a better life, packaging it into the sale of goods, and then pushing it to you everywhere.

(Eat Broadcast Blogger)

In the huge kaleidoscope of live broadcast platforms, we can even see such a "magical diet world": some people are eating therapy, some people are inducing vomiting; some people are eating broadcasts, some people are swallowing meal replacement powder; some people are over-consuming protein powder, and some people are worried about excessive cholesterol. In the Internet era, where all traffic is business, the platform gives birth to countless false information every day, waiting for you to accidentally fall into the pit. Truth, science, becomes a scarce commodity.

Regarding health, perhaps we should understand it this way: it should be scientific cognition, a certain degree of love and self-control about eating and drinking, proper exercise, and the recognition of all "idea advocacy" under the guise of consumerism.

For the average person, this seems too difficult. Perhaps we can simply and crudely summarize it into a law: if there is nothing that does not have to pay a price, but has a good effect guarantee, but has not been promoted by the state in the whole people to eat and drink / weight loss / health care / shaping / exercise methods, then it must be a scam.

On April 8, 2019, a Japanese woman named Tanibe Kura was eating Akatsuki sticky rice balls live on YouTube. It's a food with a huge elasticity, and Tanidabe's performance is to swallow it in one breath. The rice balls were harder to swallow than expected, and Tanida was choked up.

(Tanadabe Air live-streamed eating Akadou sticky rice balls on YouTube)

At first, she also paid attention to the image, covered her mouth with a tissue, and tried to relieve herself. But soon, she fell completely and did not move.

At the time of the accident, there was no one else around her. The audience looks at everything that happens on the screen and wants to help, but there is no way to start. Someone called the police, but could not provide the exact address of Tanedabe Kura. Three days later, Tanidabe's son tweeted in place of his mother, saying she had died as a result.

(Tanida Buku's son tweeted in place of his mother, saying she had died because of the incident)

The audience who originally wanted to watch this single mother live-streaming food did not expect to see the death live broadcast.

Eating, drinking, and the demands that arise from them are essentially the way humans survive and maintain their health. If these things deviate from the original intention itself, but instead harm health, or even endanger life, it is impossible not to arouse our vigilance and deep thinking.

In the era when traffic is supreme and consumerism is prevalent, we can only be vigilant against blindness and blind obedience. Be wary of all the showmanship and kirky. At the very least, don't let the "self-detonation" that occurs because of eating and drinking play out on yourself.

*The content of this article is a popularization of health knowledge and cannot be used as a specific diagnosis and treatment recommendation, nor is it a substitute for face-to-face consultation by a practicing physician, for reference only.

*The copyright of this article belongs to Tencent Medical Code, unauthorized media reprinting is prohibited, and illegal reprinting will be investigated for legal responsibility according to law. Individuals are welcome to forward to the circle of friends.