Wen | second brother head
"Appearance is justice" is becoming more and more intense in the automobile market.
This sentence seems to be a paradox at first, but there is also a certain truth when consumers do not know much about a car, the shape of the car becomes the only means to catch the consumer's attention and attract them to continue to understand.
For example, the "most beautiful Volkswagen" CC, which is recognized by the car circle, has successfully won the "German Red Dot Industrial Design Award" Best Design Quality Award with its extremely high coupe appearance, and has not yet been listed to earn enough eyeballs.
Since Ford released the design concept of "potential energy aesthetics" last year, its models that have adopted this design concept have also been widely praised by the market. Taking this opportunity, we use Ford's "potential energy aesthetics" latest masterpiece Ford Lingrui to deeply interpret the design of Ford's "potential energy aesthetics".
First, the times create classics, and potential energy aesthetics lead the trend
Each era has a unique culture and technology, so it has also bred different era aesthetics.
In the 80s and 90s, the shape of the car was generally a "square" block, which in addition to conforming to the aesthetics of the time, was also closely related to the manufacturing process of the car at that time.
In the millennium, under the combined action of regulations (crash testing), manufacturing processes, scientific advances (aerodynamics, etc.), the shape of the car began to gradually become rounded.
Obviously, each era will create the characteristic automobile products that belong to that era, which are not the same, but the comprehensive embodiment of humanities, science and technology.
Ford, which has a century-old history, naturally knows its way. In fact, it has been practicing the idea that every new car for Ford must be able to meet the different needs of consumers in a particular market, and no one model is a simple copy of the others.
Nowadays, the car has changed from a cold industrial product to a third living space with temperature and can carry the joy of users, so the current car design does not only rely on imagination, but also needs to meet at least three levels of needs: inheriting the brand spirit, keeping up with market trends and needs, and ahead of the design highlights.
Based on the existing concept and the background of the times, Ford adopts the design language of "potential energy aesthetics", which highly summarizes the essence of Ford's century-old design from the three dimensions of movement, creativity and force, fully integrates the Chinese art aesthetic with The ford product gene, and promotes it to the forefront of the trend in combination with the aesthetics of contemporary consumers.
Second, the smart "moving" shape exposes the performance DNA
Performance has always been engraved in Ford's bones, in the 1930s, Ford was the first to carry the "Flathead" V8 engine, laying the foundation for the American culture of large-displacement muscle sports cars; in the 1960s, Ford designed the world-famous GT40 MkI, and defended the title at Le Mans for three consecutive years...
Later, including Mustang, GT racing, Fox RS, Carnival ST and other classics, the Ford brand is deeply bound to performance.
In addition to the advantages that have been verified by the world in power, control, and chassis tuning, Ford's designers naturally hope to let car owners feel the sports energy of the Ford brand through visual modeling, which is also the key point of "movement" in "potential energy aesthetics".
In Ford Lingrui, Ford's century-old sports genes have been perfectly presented.
Generally speaking, if car designers want to make the car more visually more mobile, then the front, roof, side, and windshield inclination are the key.
We take lingrui as an example, compared to the general SUV, lingrui's hood is more slender, the A-pillar is relatively backward, and the windshield inclination angle is also larger, so its visual effect is more dynamic.
Another example is its front, the current category of front design is divided into two categories: "royal potential" and "offensive", the front of the car leans forward for the offensive, and the front of the car is straight for the royal posture, the former will reflect a strong sense of movement, and the latter will give people a conservative and stable temperament.
Observing Lingrui, it can be found that its front end leans forward slightly, and it is more of an "offensive" movement route. However, the forward tilt of the encirclement under the lingrui weakened this offensive to a certain extent, and it did not take the extreme niche route, which was a trade-off and a kind of wisdom.
In addition to the above, the fuller and more sharp on both sides of the Lingrui drive the downward polyline to extend the flow to the rear waist and tail, creating a posture of readyness, and the panoramic sunroof of the rear row hidden C-pillar is extended in the car, emphasizing the dynamic and fun of the whole.
And when all the elements collide together, even if the vehicle is in a static state, people can feel a momentum of energy, which is the mystery of the potential energy aesthetic "movement".
Third, "create" new designs, and the sense of the future jumps out of the eyes
As mentioned earlier, the car's styling design not only needs to meet the inheritance of the brand spirit, but also needs to keep up with the market demand and trends, if you want to ask what is the biggest trend in the current automotive market, then it is obvious that it must be intelligent and technological innovation.
With the blessing of the potential energy aesthetic design concept, Ford Lingrui has also achieved industry leadership, which is not only equipped with a variety of intelligent configurations, but also full of scientific and technological sense in the exposed styling design.
For example, Lingrui is equipped with avant-garde split automatic LED headlights as standard, set through wind blade light strip, automatic high beam control and other functions, and there are exquisite clips in Lingli.
The tail is full of lines and shapes full of scientific and technological sense, sculpting Ford's classic design elements and the latest 3D three-dimensional flowing water steering taillights that are standard in the series, and the lighting effect is three-dimensional and exquisite, and the reconstruction of the lamp technology is integrated.
It is worth mentioning its mid-mesh design, Lingrui adopts a 3D honeycomb design, the design is inspired by the three-dimensional texture and modern architectural structure, when the owner approaches with the car keys, the front and rear headlights are lit sequentially from the inside to the outside, and the front grille breathing 3D scales are undulating, creating a breathing rhythm.
At the same time, the hidden door handle on the side of the car pops out, and the interior atmosphere lights are lit in turn, integrating aesthetics and functionality, bringing a sense of technology and luxury at a glance.
"Golden jade its watch, defeat among them" naturally will not happen to Lingrui, its interior also shows a strong sense of science and technology, the central control adopts the most reflective sense of science and technology of the double screen design, supplemented by some silver gloss chrome decoration and piano paint design, the sense of high-grade suddenly appeared.
In addition to the multi-function buttons of the steering wheel, the central control shift knob and a small number of buttons, there are almost no physical buttons on the front of the center console, and more functional controls are concentrated in the steering wheel and the central control shift, which is also deeply in line with our definition of intelligent cars.
And what is very pleasing is that the buttons in the central control part use a large area of chrome wrapping, and the sense of technology has once again been upgraded to a higher level.
If you zoom in on the entire front row, you can find that the horizontal visual elements extend from the dashboard to the open window area, making the carefully selected interior materials and exquisite details more advanced in the sun.
Fourth, a strong aura, a sense of "force"
When the texture and performance of science and technology have been "pinched" by Lingrui's styling design, what is needed now is how to reflect its powerful aura. After all, Lingrui's body size has reached 4630/1935/1706mm, and the wheelbase is 2726mm, which is already a dimensionality reduction in the same level of models.
How to create a muscular sense and power aesthetics in the vehicle has always been Ford's strength, and the tall and confident body posture will always be an indispensable part of Ford's design philosophy.
In its own strong field, Lingrui is easy to surprise consumers, on the positive side, the oversized body size gives Lingrui a rare strong aura of the same level, mixed with sports elements, but also makes it less serious and old-fashioned, to meet the appearance needs of most consumers.
Through the outline of the lines, coupled with the black wheel eyebrow decoration and the large size of the wheel hub, the side of the car creates a three-dimensional shape, deducing a confident and full form, making the 4.6-meter body full of muscle.
Not only that, Lingrui also hid a little detail in the tail modeling, and the tail of Lingrui was slightly slipped back design, in fact, it was modified with black trims, and the tail of Lingrui was still more square and full of atmosphere from the front.
Through the mutual care of the overall and detailed design, Ford Lingrui has created different design styles between one movement and one static, one light and one dark, and profoundly interpreted Ford's understanding of the characteristics of "agility" of future models.
Write at the end:
The change of aesthetic trends in automobile design is a topic spanning a hundred years, from the date of the birth of the car to the present, the car styling design of each period is closely related to the development of automobile technology at that time, the aesthetic changes of the public and the demand for consumers' cars.
As the earliest brand of "Enlightenment", Ford shows the three dimensions of "movement, creativity and force" in an abstract way through the design language of "potential energy aesthetics", bringing more amazing and closer to the current era of automotive products to the consumer market.