Text | Qin Fanghui
Design | microcosm
Thirteen years of time is like an arrow, sharpened with whiskers.
Thirteen years of accumulation of steps, far forward.
The times are the masters behind the scenes, and they will subtly affect a city, an enterprise, and a group of people.
The times are forging a bold approach, shaping the past, present and future, writing history, and achieving trends.
GAC Trumpchi is the winner of the trend.
On the evening of December 12, the new second-generation GS8 was listed live in the sea mouth of Nansha New District, Guangzhou, and this sentence also ran through the entire press conference, becoming the most vivid portrayal of GAC Trumpchi leading high-end luxury with innovative technology.
The M6 and M8 launched based on the understanding of home and business are successful, and the shadow leopard that accurately enters the young market is successful. Today, this urban SUV for the luxury medium and large market, from the current reputation, sound volume, is undoubtedly successful.
At the press conference, the performance phalanx composed of 1818 drones announced the new second-generation GS8 guidance price - 186,800 yuan - 246,800 yuan, and the new car brought a total of 6 configuration models with two dynamics, the dual engine series and the pilot series, providing users with a high-value choice that is luxurious and high-end at the beginning.
Today's accumulation and thin hair need to be based on the company's strong technical precipitation and brand connotation, and at the same time, it is inseparable from the accurate prediction and insight of industry trends.
GAC Group has been "hybridizing" for a long time.
The GMC hybrid system, which was independently developed by GAC and well received by consumers, can be traced back to 2009. So far, it has accumulated more than 10 years of development experience, experienced the polishing and testing of the market, and the technology is reliable and relatively mature.
Under the background of the dual-carbon strategy, GAC Trumpchi has clarified the development strategy of "hybridization + intelligence" dual-core drive, and the new second-generation GS8 equipped with the modular architecture of GPMA GAC Global Platform provides two choices of fuel version and hybrid version, which is the first landing model of the dual-core strategy.
For a brand committed to the high-end, forward-looking choice of technology route is extremely critical, which determines whether the product meets the core needs of high-net-worth users.
In gaga's view, on the one hand, more than 70% of China's current power source is through thermal power generation, and the full dependence on electricity is the regional transfer of carbon emissions; on the other hand, the hybrid model is more rapid, and there is no endurance and charging waiting anxiety, which is more in line with the driving habits of most car owners in China.
Therefore, whether from the perspective of user experience or from the perspective of energy conservation and emission reduction, hybrid power will remain the most economical, effective and fastest carbon reduction technology and travel option in the next 15 years.
According to the data, the first month of the new second-generation GS8 pre-sale order exceeded 10,000. With such a hot situation once launched, the focus of users is nothing more than that the new car is equipped with the trusted new fourth-generation THS hybrid system.
Thanks to this, the new and sturdy car has an acceleration time of only 6.9s from 0-100km/h, bringing a driving experience with a strong sense of pushback, while the fuel consumption of NEDC is as low as 5.3L/100km, and under normal conditions, it can travel more than 1000km with a full tank of fuel.
The Dual Engine Series takes into account fuel consumption and power experience, while the Pilot Series fully develops the power potential.
With the "strongest domestic 2.0T", Julang Power high-power 2.0T GDI engine + Aisin's third-generation 8AT powertrain, and then match the AVDC shadow driver function to form a golden dynamic control combination, the starting response, gear change smoothness compared with the previous generation greatly improved.
In fact, in the author's opinion, the excellent powertrain is only one reason for the redness of new car orders. Different from the previous GS4 and GS5 series, which focus on cost-effectiveness, the new second-generation GS8 really allows consumers to see the all-round quality improvement of independent medium-sized SUVs.
Design is the most direct way to interpret the sense of quality, compared to the previous generation, the new second generation GS8 luxury upgrade is visible to the naked eye. The double grille shape of "Spread Wings" and "Dragon Scale Wings", the world's first "Eye of Conquest" opening and closing design headlights, "Red Diamond" taillights, floating oxygen blue and ink seal green new body colors and other designs have raised the temperament tone of the whole vehicle.
And this high-end luxury texture also extends to the entire crew compartment. Based on the 2920mm wheelbase, the spacious and comfortable space has a large area of soft cladding and is made of TPO environmentally friendly materials.
The interior of the Double Engine series is different from the Pilot series, and the overall emphasis is on creating a luxurious atmosphere, equipped with high-end suede material covered with full door panel trim, and embellished by cold black chrome plating material, the luxurious and noble aura is full.
The new ink seal green color color tone, the second row of queen recliners, the shift ball head "guardian scepter", the 14.6-inch large central control screen + 12.3-inch full-fit LCD instrument, etc., are showing a unique sense of high-end and technology.
At the time of the wave of intelligence, GAC has been at the forefront. The advanced ADiGO 4.0 Intelligent IoT includes OMS, navigation, entertainment, OTA and other functions to achieve actively aware and continuous OTA upgrading of active services.
ADiGO4.0 intelligent driver assistance includes intelligent navigation, L2+ intelligent assisted driving and converged parking, etc., so that intelligent driving truly serves users.
Despite its boxy body and wide dimensions, even novice drivers can easily navigate it thanks to the panoramic image of the "540° transparent underbody".
In terms of chassis hardware, the new second-generation GS8 is based on platform empowerment, starting from the needs that users are most concerned about, and achieving intergenerational improvement in driving comfort, steering response, braking system, braking efficiency, four-wheel drive system response time, and handling performance.
It is worth mentioning that the dual engine version is equipped with the E-FOUR electronic four-wheel drive system, which has a more stable start, more flexible cornering, and a faster way out of trouble, providing a rear-drive driving experience.
In this period of downturn in the automobile market, the hot order volume is enough to be worthy of the title of "explosive model". As the pioneer and representative of GAC Trumpchi products, the high-end positioning of the new second-generation GS8 has been deeply rooted in consumers' inherent cognition.
Since then, in the price range of 200,000 yuan and above, GAC Trumpchi has the strength to directly grab the market with joint venture competitors.
Nansha is the highland of science and technology innovation for the future development of the Guangdong-Hong Kong-Macao Greater Bay Area, and the new second-generation GS8 has chosen to be listed here, demonstrating its determination to lead high-end luxury with innovation and technology and reshape the image of China's high-end SUVs.
At the end of the launch conference, a champion sailing ship representing the new second-generation GS8 set sail, allowing all the audience to feel the glory of riding the wind and waves.
The "double carbon" goal has brought directional challenges and rare opportunities to Chinese auto brands. Breaking through technical barriers and achieving curve transcendence, the Chinese national brand represented by GAC Trumpchi is groping and growing in ups and downs, gradually becoming stronger and gradually entering a better situation.
In the face of the hot mid-size SUV market and the return of the new second-generation GS8 king, GAC Trumpchi is ready to face the future.