After decades of development, independent automobile brands have changed from small to large and from large to strong.
Nowadays, independent car brands have reached the critical stage of brand impact to high-end, success or failure is related to their future direction, so you will see that many independent high-end brands are working towards the high-end market, and Lynk & Co, Xingtu, WEY are representative brands. Not only that, because they were born in the same period, it is inevitable that everyone will have to compare them together.
At the beginning of their existence, the gap between them was very small, and now 5 years have passed, which of them has the best selling car? In November, the sales volume of independent high-end brands was known.
1st place: Lynk & Co
November sales: 25,003 units
January-November sales: 194,670 units
Lynk & Co Automobile, as an emerging car brand jointly created by Geely and Volvo. 5 years, has been from naïve to mature, even if the new car is released one after another, but its brand tone is still the original appearance, deeply liked by the fan group, and this also laid the foundation for it to obtain good sales.
In November, Lynk & Co sold 25,003 units, which can be said to be far ahead of Xingtu and WEY's sales in November, which is the first place. It is worth mentioning that from January to November this year, the cumulative sales of Lynk & Co has reached 194,670 vehicles. If Lynk & Co continues to sell at the pace of November, then this year's sales of more than 200,000 will not be a problem.
2nd place: WEY
November sales: 6,286 units
January-November sales: 48,298 units
Lynk & Co Automobile and WEY, they were originally the "Twin Stars" of the same era of independent high-end brands, and the two brands also fought back and forth, and the scene was quite wonderful. Times have passed, and Lynk & Co is still the same Lynk & Co, but WEY is no longer that WEY
WEY's product positioning has changed, design concepts have changed, and they have been replaced, and the familiar cars and familiar WEYs have disappeared. Looking back, will there still be a car now? The author is skeptical. Perhaps it is that Great Wall Motors now has too many brands in its hands, too many models and brands that master the sales code, and WEY is not so important to Great Wall Motors.
The market is the direct test of whether a product is good or bad. In November this year, WEY sold 6286 vehicles, and from January to November, the cumulative sales volume was 48298 vehicles. And such sales are less than a quarter of the sales of Lynk & Co in January and November, I don't know what kind of mood WEY will be when it sees the current data?
3rd place: StarWay
November sales: 5,189 units
January-November sales: Not yet announced
Xingtu's sales are the lowest among the three independent high-end brands, with only 5189 vehicles sold in November, and the cumulative sales volume from January to November has not been announced. Although Xingtu's sales are lower than Lynk & Co and WEY, I don't think it's bad. Why? Because you know that Starway will not release monthly sales data in the first, second and third quarters.
Nowadays, since Xingtu has released sales data, it means that Xingtu has opened up and is slowly accepting itself, rather than avoiding it. Of course, there is also a possibility that the sales of Xingtu are slowly picking up, basically meeting the expectations of Xingtu. In fact, the product strength of Xingtu's models is not bad, Lingyun and Lanyue are representative works of domestic SUVs, but it lacks an obvious feature, making it difficult to remember it, otherwise it will also be alive and moist.
Summary: High-end is the main goal of independent car brands in the future. Nowadays, the independent brands with Lynk & Co, WEY and Xingtu as the first echelon are making efforts to force the high-end automobile market, but with the passage of time, its gap has widened, but this road is dangerous and long, who do you think will win the final victory? (Text/Uvision Auto Forward)
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