The inner volume, which was originally a word belonging to the academic community, has become a description and complaint of people at present for the high-intensity encirclement and suppression of life.
So how can the inner volume be broken? Expand the increment and enter a higher dimension. In Liu Cixin's words, it is ascension. For example, for us personally, only through continuous learning, we can constantly improve our cognition. Only then can we get out of the inward-bound life and continue to transform and grow.
The same is true in the field of automobiles, and the reason why those god cars that break the phenomenon of involution may be because of enduring sales, such as Corolla and Civic, may be because they carry the dreams of specific groups; such as Subaru brz, or it may be due to the "exclusivity" of the market segment for many years; such as the million-level Alpha who dominates the top of the market with top luxury, or The Alexon who has become the leader of the 300,000 level with hospitality.
The current position of AliShen is not only due to its sales and profit contribution, but also because it has been deeply rooted in the Chinese market for many years and knows the difference between a leader and a follower. Always let their own advantages continue to accumulate and amplify, always firmly grasp the initiative, and to this day it has almost become synonymous with high-end MPV in the minds of most people.
Spiritual satisfaction is the first step in the japanese high-end MPV to differentiate conventional models
Most of the definition of an MPV by car companies stays at the right size to meet the travel needs of many people. If you want to break the phenomenon of MPV involution, you must give MPV a high-end feeling from the inside out on this basis, from the root of product definition.
What is High End?
After reaching a certain level of material satisfaction, the need for the functionality of the vehicle itself evolves to the improvement of the sense of identity and lifestyle affected by the vehicle.
The size of an MPV is only the foundation, regardless of the size, it is necessary to have a unique momentum, and the owner's taste and style are mutually complete.
What does a "high-end" face look like?
The Japanese luxury of the new Ai LiShen", in the appearance of the design has its own understanding, the first glance at the new Ai Li Shen, the front face with strong lines and atmospheric contours, the relaxation of the car side contour, the steady momentum coordinated by the waist line and the skirt line, it shows an extraordinary atmosphere.
However, under the atmospheric aura, it is not contrary to the dynamic and exquisite, and the new AliShen also moves people's hearts with meticulousness. The large through-type grille with a strong sense of prominence, supplemented by flying wing decoration, and four LEDs and blue lights with headlights to point out the essence, qi, and spirit, so that the front face shows that it coexists with dynamic and toughness, and the introverted but hidden power.
The newly designed LED smoked black taillight shape is a bonus, and the concave and convex shape is three-dimensional and stretched. The 18-inch aluminum alloy wheels that are standard throughout the series emphasize the feeling of extending outward through a number of radial throughout the spokes, so that the lower disc of the body is also extremely tense.
Sociologists say: The more people are in power, the more they want to be able to show their introverted but hidden power posture. The new Ai LiShen pays attention to the invisible aura to show the majesty, and there is a little more dynamic refinement in the thickness. Standing there without moving, you can feel its powerful energy, but it has the power of connotation and not easy to expose, declaring its sense of grade, and the first encounter with the owner is an affirmation of the strength of both sides.
So when you understand the new Alexand, from the outside to the inside, from the visual effects to the riding experience, every place is just right, you will naturally understand that those MPV models that are still discussing the amount of configuration materials are actually not high-end. The real high-end is the transcendence of the aura, the sense of luxury that is laid out in place, and the passengers sitting in the car can feel the courtesy of their hearts. This is the foundation of Elishen's enduring and high-end MPV market.
Rather than saying that the new Alexand has become a textbook benchmark model in the market segment, it has become a pioneer in completely separating MPV and functional vehicles, and breaking through the phenomenon of MPV involution with product definition. The new Elegance said that the way of hospitality is to hope that people will be immersed in it, even if they do not turn on any function, and have interpreted the high-end and exquisite quality with ease.
Under the ever-changing market wave, it not only implements the tone of the Japanese high-end MPV, satisfies the identity of the "superior", but also creates more consumer value from the product experience, in order to move forward and truly break the circle.