Editor-in-Chief | Zhong Kun
Author | Yellow Beats
Edit | Chen Shuhao
Reports from car hoist circles
In the Chinese auto market, the luxury brand segment has achieved good sales results in recent years by taking the express train of consumption upgrade, and even if it is affected by the "lack of core" this year, the models in this segment are still selling well. Especially for some second-tier luxury brands, they have broken the trend this year, such as lincoln, Volvo and Cadillac, which have been domesticized on a large scale.
Compared with the above brands, the same as the second-tier luxury brand Infiniti in this year's days can be really difficult, due to the mistakes of the brand strategic layout, the current Infiniti in the domestic joint venture production of models only Q50L and QX50 two, in various market segments in the product matrix is not perfect, but fortunately Infiniti has realized the problem, and finally the large and medium-sized SUV QX60 has been domestically produced.
Three hundred litchi in a day, not to quit being a Lingnanian. On the evening of December 16, under the Canton Tower of the Brilliant Pearl River, Infiniti's new generation of domestic QX60 was officially unveiled and opened for pre-sale, and a total of 6 models were launched for new cars, with a pre-price range of 45-66 million yuan, as a blockbuster model of Infiniti's domestic layout, the new QX60 can be said to be tailor-made for Chinese consumers, and all aspects are perfectly tailored to the love of Chinese consumers. Can the new QX60 really be Infiniti's game-breaking car in China? This also has to be analyzed from the perspective of product strength.
Oriental beauty exclusive to oriental consumers
The moon rises from the heavenly mountains, between the vast clouds and the sea. Using this poem to describe the exterior design of the new QX60 is the most suitable, the promising integrated appearance is extremely focused on the balance of oriental aesthetics, the layers of forward grilles are full of layering, and with the sharper headlights that Infiniti has always liked to use, it outlines a poetic landscape map.
The shadow is shallow and shallow, and the dark incense floats at dusk. Poetically, the new QX60 also launched four new body colors, namely Streamer Platinum, Dawn Blue Gray, Galaxy Black and Hao Hai Blue. This gives younger consumers more options.
In the side design, the new car also retains more oriental elements, the most prominent of which is the calligraphy-like freehand line, starting from the upper part of the rearview mirror, the use of black design, so that not only more layered, but also create a visual effect of the floating roof.
In the rear shape, the new QX60 uses the digital piano key Type i-LED taillight shape, and the more popular design of the through-type taillight also exists, but the middle is cut off, and it will not give people too strong a visual effect after lighting.
Minimalist interior aesthetic concept
Entering the car, the interior of the new QX60 still adopts the simple design style that the Chinese people like most, and the design has been more optimized than the old model, and the driver's line of sight obstruction is reduced, which can make the driver and occupants have a more open driving environment.
In terms of configuration, the new QX60 uses Infiniti's new intelligent interaction system, which consists of a 12.3-inch full LCD HD 3D instrument panel, a 12.3-inch multi-touch HD central control screen and a 10.8-inch head-up display system HUD composed of a large three-screen linkage, which can provide comprehensive information reminders and linkages during driving. But the most interesting thing is that the new car also adds an AR reality-enhanced online navigation system, making "what you see is what you get" a reality.
Between Jun and Gusu, everyone is pillowing the river. The Forbidden City has less idle land and more small bridges in water lanes. Integrating the concept of architectural aesthetics, the new generation of Infiniti QX60 interprets the unique insights on space design in oriental culture with the four concepts of "simplicity, spaciousness, concealment and ingenuity".
The overall size of the new QX60 reaches 5127mm*2005mm*1767mm, and the wheelbase is 2900mm, which also brings a good space performance. After the author's actual measurements, when the second row of seats is adjusted to a distance of about a punch in the leg, the third row can still sit down with an adult male with a height of 175 cm relatively normal. And the new car uses a zero-gravity comfortable seat known as the "walking sofa", it is no exaggeration to say that the comfort of this seat, it is really difficult to find an opponent on the market that can match it, and it is worthy of Nissan's high-end brand.
However, the new QX60 also has some slots in the interior part, first of all, the new car steering wheel is still a little worse, and the plastic sense also highlights a certain sense of cheapness, although the central control area uses a new gear handle shape, but it is still full of a strong sense of plastic, which is a luxury brand of large and medium-sized SUV models, slightly down.
Golden power system blessing
Eliminate small horse-drawn carts
In terms of power, the new QX60 is equipped with a 2.0T VC-Turbo variable compression ratio engine, but its performance parameters have not been announced, but the author predicts that the parameters of the engine equipped with the new QX60 should be consistent with the QX50. However, it is more surprising that the new car completely abandons the CVT gearbox and replaces it with a new 9AT gearbox, but it is not yet known which gearbox supplier is.
Write at the end:
From the product strength, we can see the sincerity of Infiniti's new QX60, and indeed compromised a lot to the Chinese market in all aspects. The arrival of the new QX60 indicates that Infiniti will further improve the local product matrix, and also shows the world Infiniti's determination to deepen the Chinese market.
However, in terms of the pre-price of the new car compared to the major competitors, it has to be said that it is indeed slightly higher, because Infiniti has always been slightly weaker in brand influence, since the brand does not have too high added value, so can the excessive pricing really bring it a better market response? Here, I think there is still a big question mark to be put on.
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