From the latest sales data of the Peugeot 5008, it can be seen that 658 vehicles were sold in November, which means that there are really many people who can spend 200,000 yuan to buy French cars, but obviously this part of the domestic automobile market accounts for only a very small part.
The cumulative sales of the Peugeot 5008 in the first 10 months were about 2842 units, which shows that more than 658 vehicles are considered to be extraordinary, in most cases less than the threshold of 500, and the 5008 is still the main best-selling model, which once again reflects that french cars have become more marginalized from niche brands...
Whether a car can be sold should theoretically rely on the product force itself, rather than the additional conditions such as the reduction of preferential treatment, but in the fiercely competitive car market, sometimes the price advantage is also an advantage that is difficult to ignore, and even more attractive than the product force. So under this premise, the car market in this environment does not reduce the price of the model is a minority, even BBA and even Porsche are for the five buckets of rice bending waist, come up with a lot of decline, who else can have this confidence to withstand the market pressure?
There really is, in addition to the Lexus ES, it is probably a French car.
To correct the wording, french cars are not without preferential treatment, but low discounts, at least compared to American cars. Take the Peugeot 5008 mentioned above as an example, since its listing in 2017, it has been 4 years, and the models have undergone medium-term modifications, but the terminal price reduction is only one or two million.
Yes, you read that right, it is not Mercedes-Benz BMW and Audi, nor Honda and Toyota that give the twenty thousand reductions, but the 5008 of the French brand Peugeot, which is already on the verge of delisting. Of course, you can't say that this car is not good, this car is really OK. Equipped with an 8AT gearbox and a 7-seat version to choose from, it's hard to imagine that the gap between this car and the Highlander will be so large.
To say that the best-selling supply is in short supply to give it courage, the monthly sales of 658 vehicles data is also unbearable, to say that the legal belief to do its support, obviously unrealistic, can only be said to be its bones of pride and stubbornness.
Feelings and beliefs are precious, but in the car market to rely on these two points to sell cars can not last long, French cars have never lacked good cars, but it lacks a can impress consumers, let people see the sincerity of the explosion.
Some people want to say that the Peugeot 508L and versailles C5 X can see the sincerity of the French car, and can see the change of the French car for the market. Indeed, from the model design and configuration, these two cars can also see the change in the attitude of French cars and move closer to the hot spots in the market, but its price makes it look like it does not want to sell the car, but wants to show its car-making strength. Regardless of sales, French cars have always been successful. Whether it is a unique design style or the control of the integration of people and cars, it is its selling point and plus.
Frozen three feet is not a day's cold, the French brand has previously had a lot of controversy, mainly focused on the design and power system, some people say that its design is novel, different, some people say that it is niche is not mainstream enough; some people say that its power is reliable, stable and durable, and some people say that its ancestral engine remains unchanged for thousands of years... The one who loves clings to following, and the one who hates does not see in this life.
But in any case, from the sales data, French cars are indeed going further and further on the road of losing consumers, and in the final analysis, it is because of price problems. High prices, average quality, and slow technological innovation all affect the sales of French cars. Even if it is said on the Internet that "people who understand cars buy French cars", looking at the actual sales volume, you will find that French cars are in a situation of "you buy me recommended, I don't buy myself".
Although the Versailles C5 X has changed the situation of the French version under the roof, the entry-level model landed at a price of 170,000, which also dissuaded many people. Peugeot 5008 has been on the market for four years, and the landing of low-end models is close to 200,000. Combined with the existing brand status and situation of the French car, the price and preferential strength are obviously mismatched, and it is impossible to compete with the competitors, which has gradually caused this difficult situation.