Editor-in-Chief | Zhang Kehuan
Edit | Zhang Li
Author | Qin Yiyong
Reports from The GreatAuto
Does the appearance of a car really matter?
Some people say: as long as the brand is hard enough, the appearance is just the icing on the cake. For example, when I look at Porsche, I never care about the appearance, but it is those brands that lack influence or product strength that need to do their homework on the "surface kung fu" of the face value.
Is this the case?
Before answering this question, let's look at a case.
Appearance can affect the fate of a car
Who says the looks of a brand model don't matter? The Audi Q7 was the first to jump out with him in a hurry.
However, the second-generation Audi Q7 has given domestic consumers a blow. Due to the lack of the domineering, flamboyant and non-angry arrogance of the previous generation model, coupled with the family (set) (baby) design of the "big Q5" that some people complained about, it quickly became dull and fell off the altar.
The recognized problem behind this is the failure of the second-generation Audi Q7 in styling design, and later the "layoff" of audi design director, which is also regarded as the "official certification" of this result.
It can be seen that even if the brand influence is as strong as Audi, without a heartwarming appearance, it will also be disliked.
People, after all, are visual creatures. If the first sight of you does not make people move, how can people learn more about your interesting soul? Not to mention, there are too many options and alternatives in the market. Since the opponents are all fierce characters, there is no room for any mistakes.
Narrow roads meet the brave to win, which is the case in the million-dollar luxury car market, and the same is true for other market segments.
Especially under the trend of consumption upgrading, people have more comprehensive and demanding requirements for the brand, quality, design and performance of automobiles. The rise of the younger generation of consumer groups has raised the "appearance" of automobiles to an unprecedented height, and has become a very critical part of capturing people's hearts.
So we see that more and more mainstream products and even various types of "god cars" have moved closer to the yan value party, and even the Passat, which has always been known for its calm and atmospheric atmosphere, has ushered in a huge change in the new remodeled model, which makes people feel surprised.
Good looks start with design
As we all know, the new Passat for the first time launched two styles of front face modeling, one using "dot matrix Seiko grille" + conservative lower bumper shape, giving people a business, luxurious atmospheric image; the other using "starry grille" + exaggerated lower bumper shape, showing a more sporty, fashionable young charm.
Mature or young, staged "double-sided car students". The good intentions of the new Passat in design have created the peak of their appearance so far, especially the transformation of "rejuvenation", bringing people a refreshing sensory experience, and also absorbing more attention and praise. To this end, we went to find a car to study the mystery of its "living and younger".
Luckily, we got a 330TSI Starry Sky Premium Edition model with its iconic Starry Sky Mid-Net plus a huge lower grille, and the youthful and stylish atmosphere is ready to come out.
The new Passat's sharper "eyes" originate from the new IQ.Light intelligent all-LED matrix headlight system, which is not only more exquisite and beautiful, but also has the functions of intelligently adjusting the brightness of the light when the two cars meet. With a through-led daytime running light strip connected to the logo, it further enhances the recognition and makes daily driving safer.
At the same time, the integrated taillight with streamer steering function echoes with the headlight group, with elegant shape and soft light source. With a slightly upturned tail shape and a full lower bumper, it enhances the fashion style at the same time, there is no lack of a little sexy.
The new Passat is also equipped with a carpet light and shadow for the Concierge, and several soft strips of lights automatically illuminate when driving the door, which is unique in the night and brings a full sense of reverence and ceremony.
In addition, the new Passat's continuous optimization of the golden ratio body, straight waistline, new wheel shape, etc., further reduce the wind resistance coefficient, improve the driving pleasure, but also add a lot of points to enhance the image of youth.
In general, the youthful transformation of the new Passat in appearance is obvious. The appearance of the two styles meets the preferences of different users and wins more applause for them.
There is a face, keep pace with the times
Compared with the exterior, the interior of the new Passat, which was remodeled in the medium term, has not changed much, but some of the "highlights" are still worth savoring.
The first is the leather seats of the whole car. After all, in addition to "driving", the car is "sitting".
The front seats are heated/ventilated/massaged and also support four-way adjustment of the headrests. The actual ride feel is indeed very soft and comfortable, and the wrapping of the body and the support of the legs are quite in place. The rear seats are also heated, as well as wrap-around aviation sleeping headrests, plus the new Passat skipper's rear space for a spacious and warm ride.
It is worth mentioning that in addition to the rear privacy sun blind (manual), the new Passat is also equipped with a rear window sun blind (electric), and the control button is located in the central control, which is very convenient to use.
In addition, the new Passat maintains a level of leadership in terms of configuration. Such as 10.2-inch all-digital LCD meter + 9.2-inch central control screen, three-zone air conditioning independent control, mobile phone wireless charging, atmosphere lights, Harman Kardon advanced sound system, etc., with the latest technology to bring a smarter and more convenient interactive experience.
In terms of security, the new Passat remains unambiguous.
In addition to the 9 airbags of the whole vehicle, it is also equipped with L2+ level Travel Assist full-journey intelligent driving assistance, which integrates the Volkswagen Group's most advanced third-generation advanced adaptive cruise system, Lane Assist lane keeping, Pre-Crash pre-collision safety protection, PLA intelligent parking assistance, 360° panoramic imaging system and other functions, which can achieve 0-160km/h full speed domain driving assistance.
This covers almost all the speed ranges of our daily driving, ensuring full safety and security.
The new Passat can achieve automatic straight and curve follow-up in congested road conditions at a speed of 60 km/h or high-speed road conditions above 60 km/h, and the Stop &Go function can maintain a distance from the car in front of it at a speed of less than 30 km/h, slow down to completely stands still, and restart in a short period of time to follow the car, which fully solves the trouble of frequent stops and starts in congested road sections. Highly intelligent, even novices can easily cope with it.
It is not difficult to find that whether it is the exterior, interior or configuration, the new Passat shows a clear trend of youth, fashion and technology, combining comfort, quality and a higher sense of ceremony.
Since its listing on August 26, the sales volume of the new Passat has continued to exceed the 10,000 mark, and the new appearance is indispensable, and the balanced strength proves that it is still one of the "top streams" in the joint venture B-class sedan market. The product continues to improve, and the appearance value is more eye-catching. Having a face and keeping pace with the times is the magic weapon for the new Passat to always stand at the top of the Forbidden Purple.
epilogue:
It is true that the new Passat is also actively responding to the call of the times and moving in a more all-round and younger direction. However, whether it is a "calm atmosphere" wind or a "young sports" model, under its "double-sided car student" appearance, the new Passat or the Passat we are familiar with always has a warm and comfortable heart to guard the user. In "change" and "unchanged", the new Passat is more attractive and more worthy of possession.
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