【Mobile Phone China】As a former glory old user, it has been accompanied by the growth of glory since the glory 6, and has also witnessed the growth of the glory brand from lonely and nameless to the first mobile phone brand on the Internet. In the past eight years, I myself have gone from a little white who knows nothing about mobile phone products to a reviewer who now deals with mobile phones every day. Countless mobile phones have been used in eight years, and each generation of honor products has basically experienced, among which the X series is an impressive product line. Whether it is for the honor brand or for the glory of old users, the X series is trustworthy.
But in 2020, the glory brand is facing unprecedented difficulties, and survival has become the only goal. We can also see from the outside world that from the second half of 2020 to 2021, Honor has been struggling to explore, gradually restoring the supply chain, reorganizing product lines, and even redefining products. For old users, in fact, it is more difficult to accept that the classic V series is broken, the road ahead is "uncertain"; the Magic series, known as the dream god machine, has begun to walk down the altar into the homes of ordinary people, one year another; the iconic processor HiSilicon Kirin has become the past, glory and Kirin have become two parallel lines, and then intersect may have been human. For the old users who already have feelings for the glory brand, there are too many regrets, and in the face of the glory that has just climbed out of the valley at this moment, there may be one more point of "deep love, responsibility".
Take the protagonist Glory X30, as the latest work of the X series, Glory officially called it "eight years of sincerity", but some users combined with the exposure news to see and not buy it. Among them, the previous generations of the Honor X series have become references, compared with the X30, and even come to the conclusion that they do not fall behind. In fact, when I saw the Honor X30, I couldn't help but compare it with the Honor X10, and the result of the comparison was "X10 True Fragrance". I believe that many netizens and I hold the same view, but doesn't Glory take these into account when planning products? We might as well think one step further.
The Kirin is gone, and the X Series faces new options
For Huawei, glory users, Kirin chips have long become an irreplaceable product force, Kirin 810, Kirin 820 is indeed impressive, its unique attributes let users have a sense of pride that belongs to Kirin. Starting from 9X, Honor will even launch the Kirin 8 series chips, which directly fills the user's expectations for the X series. In the past, Honor even sold the product equipped with the flagship core Kirin 990 to 1999 yuan, allowing many users to call out the true fragrance. However, this has become history, in the context, Glory from Huawei's independence can only choose other chips, Honor + Kirin has long become the past, this is glory and users have to accept the reality of the problem.
From this perspective, Qualcomm has become the best choice for glory, and at present, with the glory of the honor 50 series, magic series products out of the tone school, and Qualcomm's relationship has been further consolidated, to win the first launch of Qualcomm products and the first batch of carrying rights become possible. On another level, from the perspective of Honor's product positioning, the Magic series that focuses on extreme technology will use 8 series chips, and the digital series of the main Yuexiang Technology will use 7 series chips, so the X series of the main Puhui Technology seems to have only Snapdragon 6 series chips to choose. Since X30 chose the Snapdragon 695 chip, the focus of everyone's attention is whether it can meet the needs of daily use, if it can, it is acceptable, if not, it will be a bad move.
In fact, when the Honor 50 series first launched the Qualcomm Snapdragon 778G, some users were not optimistic about its performance, and even expressed concerns. However, after our multiple rounds of actual measurement, the Honor 50 series, whether it is the optimization of the 90 Nephews Glory or the adaptation of other games, has achieved a shoulder-to-shoulder or even surpassed the competitors equipped with Snapdragon 888 in some scenes, which is the adjustment strength of Glory. And in the subsequent market performance, honor 50 is the long-term occupation of the 2000-4000 yuan price segment of the first sales title, has been recognized by the majority of consumers. This time, the Honor X30 is equipped with Qualcomm Snapdragon 695, and dares to play the banner of eight years of sincerity, presumably for a certain reason. Before you criticize, you may wish to try how this product performs in the end, no, batch, OK, then play.
X series fast charge is a short board, this time directly pull the long board
When it comes to the Glory X series, in fact, we have to mention a person - Lu Weibing, the general manager of the Redmi brand, when Redmi and Glory were opposed, Lu Weibing was fatal to Glory. When the Honor 9X series was released, because it was equipped with 10W fast charging, Lu Weibing was sent to the title of "Lu Shiwa" by netizens all the way, and Lu Weibing also gladly accepted, believing that this could promote the common progress of the industry. Indeed, when it came to honor X10, glory did 22.5W fast charging to make up for the short board of fast charging.
In the two generations of Honor X20 and X30 products, Honor directly went to the flagship 66W smart fast charging, so that X series users can feel an unprecedented fast charging experience. At the same time, on the X30, Honor is also equipped with a large battery of 4800mAh, which not only becomes the largest of the X series, but also the largest in the entire Honor product (the Honor 60 series is also 4800mAh). Even looking at the products of friends at the same price, the combination of honor X30's 66W fast charge + 4800mAh battery is also quite competitive, this time, honor directly pulled the fast charge into a long board, and it is a more intuitive long board than the experience brought by the processor.
In addition, at the design level, the previous 9X and X10 products created a pop-up camera design in order to create the ultimate full-screen effect, and the effect was indeed amazing. On the Honor X30, Honor began to decentralize technology, the previous Honor 50 SE used in the ultra-narrow edge full-screen technology used over, and the screen refresh rate to 120Hz, 1.05mm bezel even compared with the previous thousands of yuan flagship products also have great advantages, not to mention the thousand yuan price band of the product force, with the previous Magic3 series ring high-end design decentralization, the design of the entire X30 is actually beyond the same price point. Of course, there may be many people who do not recognize the decentralization of this design, and it is necessary to be benevolent.
In fact, the difficulty of making a thousand yuan product is far more complicated than doing the flagship, the flagship can pile all kinds of materials to the top, but the thousand yuan machine due to price restrictions to do more trade-offs, to balance the product and consumer needs, which is a test of the initial product planning. From the perspective of overall product design, after losing the previous chip advantage, the Honor X series began to shift the obvious level of product imagination user perception, such as 4800mAh large battery, 66W super fast charge, ultra-narrow edge full screen, etc., which can ensure the user's basic performance experience on the basis of making the experience perception more obvious section become prominent. Now, who doesn't need a combination of a big battery and a super fast charge?
Write at the end
Is honor X30 a high-quality product? In fact, it is too early for us to conclude that it needs a wide range of user experiences after listing. When Glory promoted the slogan of "experience is more important than parameters" to users, it was fully prepared to bite this hard bone. How easy is it to create a high-quality experience? Parameters are often a favorable basis, but not the only element, and since Glory has chosen to make the experience to the extreme, it is unimaginable to work. If Honor can achieve the ultimate product experience in the voice of users' doubts, it is also a skill.
In my opinion, although products such as Honor X20 and Honor X30 have lost a major advantage of Kirin, they have made up for it in other aspects, which is also a strategic adjustment made by Glory this year. In the future, whether it is the X series or other series, Honor will start from the perspective of two-wheel drive, deeply integrating user needs into product experience, not only parameter theory. As for whether this behavior of not only parameter theory will be effective for experience improvement, we can look at the Honor 50 series, 60 series products, X series We can also look at the user reputation after the X series.
As Honor said, at present, the first product of the X series eight years ago, Honor 3X users, still have 40,000+ users on the Network, do not look at it, do not know, look at it can indeed be frightened, 3X product power is indeed amazing. So whether the X30 released this year can recast the glory of the previous X series and keep the X series ownership of 90 million users continue to rise, I am still looking forward to its market performance in the future.