Experts are talking about how physical retail will transform from digitalization to digital intelligence?

Beijing, December 15 (Reporter Tang Jing) According to the Central Radio and Television Corporation's economic voice "Tianxia Finance", the digital transformation of Chinese enterprises has lasted for a long time, and while data has become a new factor of production, the value of data has yet to be released. Therefore, for enterprises, after digital transformation, it is also necessary to upgrade digital intelligence. From digitalization to digital intelligence, how should brick-and-mortar retail enterprises transform? At the symposium of the China Council for the Promotion of International Trade Research Institute on the 15th, the participating experts had a heated discussion on relevant issues.

According to data from the National Bureau of Statistics, from January to November, the online retail sales of physical goods nationwide were 9,805.6 billion yuan, accounting for nearly a quarter of the total retail sales of consumer goods. Zhao Ping, vice president of the Research Institute of the China Council for the Promotion of International Trade, said that for physical retail, more consumption models will emerge in the future through online and offline integration, injecting new impetus into consumption growth.

"The deep impression is the smart speaker, at first everyone felt that the speaker is a traditional hearing device, and then found that the smart speaker came out, the form is different, and the price varies widely, everyone has a choice of space." The reason for the emergence of new products, is because of the integration of online and offline, many platforms launched their own brand of smart speakers, we now see that almost all of the Internet manufacturers have their own smart speakers, this is a very typical representative, there are many new products. Zhao Ping said.

In the upcoming 2021, in the face of the impact of the epidemic and the complex and severe domestic and foreign environment, the development of the retail industry has been affected to a certain extent. In the post-epidemic era, for physical retail enterprises, how should they embrace digital intelligence? Li Mingtao, chief expert of e-commerce at the China International E-Commerce Center of the Ministry of Commerce, said that first of all, at the strategic level of the enterprise itself, it is necessary to have an accurate grasp of the transformation of digital intelligence.

Li Mingtao said: "Digital and intelligent transformation is different from what we originally said about informatization, after so many years of informatization, it may be a very important driving force to improve efficiency and improve the operational efficiency of the entire enterprise through the introduction of some means of informatization. However, we believe that the transformation of digital intelligence is not only an improvement in efficiency, but also an upgrade of the model or a transformation of the model. ”

Ren Xingzhou, researcher and former director of the Market Economy Research Institute of the Development Research Center of the State Council, believes that after having an accurate grasp of the concept of digital intelligence, the digital and intelligent transformation of different enterprises should be "tailored according to the transformation of enterprises".

Ren Xingzhou said: "The first is to turn independently, there are some large enterprises can turn independently; the second is called collaborative transfer, the introduction of Internet factories, and the introduction of special tailor-made consulting institutions; the third is called innovation transfer, innovation of a format, this process is accompanied by transformation; the fourth is called empowerment transfer, that is, using online and offline enterprises that do better, have the ability to empower enterprises that do not have the ability to turn, and then solve the most core part." ”

In addition, Gao Kun, deputy general manager of Beijing Suning Tesco, said that enterprises should determine their own transformation routes and starting platforms according to their actual situation, boldly and resolutely "take a step in transformation", "For commercial enterprises, the most important thing to grasp is data, and the data of suppliers may be more." After having these data, there must be investment in the back, and technological transformation must have a relatively large investment, from hardware to software. Entrepreneurs must have confidence and determination, see the direction must be bold investment, the future will certainly be rewarded. ”