On December 15, at the BLG team's new season player meeting, the most important news was that LPL 006 player Jane Hao (ID: Uzi), who had been retired for 560 days, reconnected and returned to the field.
As soon as the news of Uzi's comeback was announced, the related topics of "Uzi" on major social platforms firmly occupied the top position of the hot search list, including the BRG team, which also became the object of attention. From this point, we can intuitively understand the value of Uzi itself. This also leaves us with new thinking, Uzi's comeback, what information is worth paying attention to.
Uzi's comeback is undoubtedly the most obvious manifestation of the traffic benefit for BRG.
After Uzi announced its official comeback, it quickly landed on the first place in the Weibo hot search list, according to statistics, there are more than 5 related hot searches for Uzi's comeback alone, of which the single hot search has been read by nearly 400 million. And with the continuous improvement of popularity, the BLG team has also gained huge traffic exposure, including the number of fans of the team, the number of Weibo super talkers and the degree of discussion, which have increased significantly. On major social platforms, Uzi and BPG can be discussed everywhere.
Secondly, for the platform of Station B, the traffic gain is also very obvious. In the live broadcast of the "Players Meet and Greet", the number of viewers reached 6 million, although there is still some distance from the popularity of the 2021 Global Finals broadcast by Station B, but this is already a very good result in Station B, which is not very good at "live broadcast business".
At the same time, including the release of Uzi-related documentaries and live broadcast reviews, in just a few hours, it exceeded one million plays, which is not common in the video content of station B.
And this is just Uzi's appearance in the "Player Meeting" through online video, with the continuous integration of Uzi and BPG teams, the club will get more traffic benefits from it.
In addition to the huge traffic benefits, the improvement that Uzi brings to BPG is also reflected in the brand attractiveness of the club.
As the absolute head of the League of Legends tournament esports player, Uzi's commercial ability is naturally very significant. In the past few years, brands including Nike and Harbin Beer have signed contracts with Uzi. This is enough to reflect the commercial value of Uzi as a top player.
The huge fan base, combined with Uzi's commercial resources, will further enhance the brand attractiveness of BPG, and more brands will enter the brand sponsorship system of BRG, hoping to use the influence of star players to open up communication channels with young groups. Uzi will be a key element of BRG to attract brand sponsorship, providing more possibilities for clubs at the sponsorship level.
In addition, BLG can also diversify the club's revenue through Uzi's influence.
As a video platform for young people, Station B has further broadened the platform's revenue methods by different forms of derivative works such as "hand-made and peripheral" around the second dimension. With the addition of Uzi to the e-sports sector, the influence has naturally increased. Station B can completely rely on the influence of players to expand more fan economy.
This is not a fantasy, in fact, Station B has already launched related actions. In the "Member Purchase" section of Station B, it can be seen that the surrounding areas related to the BRG team have been listed. Among them, in the transfer information of the players released by the BLG official blog, the "BLG same sweater" uniformed by the players has become a hit and sold out, and the latest delivery date has been scheduled to February next year.
In fact, the value of top players like Uzi is much more than that. As we mentioned above, because of the addition of Uzi, the overall brand of the BLG team has gained great exposure, and this influence has gradually spread to other players and the overall brand of the BLG club. For clubs and other players, this will break the original circle and absorb more users. For BLG, this can be an opportunity to create more obvious players and achieve a leap to the first-line esports club.
Further, Uzi's influence radiates the overall brand of Station B. Removing the "platform exposure" brought about by the traffic after Uzi joined the BRG, as a creative platform, Station B also increased the influence of its e-sports clubs through the introduction of Uzi, and naturally deepened the breadth of platform content through the influence of players. This has played an important role in promoting the dissemination of the overall brand of Station B. From the carefully prepared "player meeting", we can also see the importance of station B.
It can be seen that after Uzi joined the BLG, the effect brought by it is far more than the traffic, the club itself has gained more commercial resources and ways to open up the fan economy, in order to enhance the commercial scale of the club. The B station behind it has achieved the effect of spreading the overall brand through e-sports. With the deep integration of the BLG team, B station, and Uzi, players, clubs and platforms will have the opportunity to break through the higher ceiling.