On December 15, the highly anticipated drama "Knife Line in the Snow" was broadcast, starring Zhang Ruoyun and screenwriter Wang Ti cooperated again, and it was expected to recreate the popularity of "Qing Yu Nian" again, in addition to starring Zhang Ruoyun, Hu Jun, Li Gengxi, the supporting cast is also quite strong, Zhang Tianai, Gao Weiguang, Yang Haoyu, Liu Tianyou, etc. have appeared in the play. However, after watching the real-time ratings, I found that the premiere effect was not very ideal.
The first episode of "Snow Knife Line" was broadcast around 8:30 p.m., as can be seen from the real-time rating curve, from the broadcast after the ratings showed a downward trend, and the previous drama was nearly half the difference, and even the first episode was once "Xiao Minjia" with a slight advantage, and after the second episode was broadcast, "Snow In the Knife Line" was completely surpassed by the "Xiao Minjia" ratings, and the real-time rating difference was as much as 3%.
What is more interesting is that "The Knife Line in the Snow" was broadcast on CCTV 8 sets, which was originally a better rating chassis, and the ratings of the previous drama were obviously able to bring a lot of natural ratings to the next drama. On the other hand, "Xiao Minjia" broadcast on Hunan Satellite TV, because the prime time ratings have been poor, but rely on "Xiao Minjia" to counterattack and reach the top, which is a great victory for local satellite television.
In fact, after watching the premiere plot of "Knife Line in the Snow", it is not surprising that the ratings are not ideal, because three major shortcomings are exposed.
First of all, the theme is not grounded, "Snow in the Sword Line" is more of a martial arts drama, telling the story of Xu Fengnian traveling all the way to the rivers and lakes to avenge his mother, in addition to constantly improving his own martial arts, but also to gather many jianghu people, and finally became the story of the King of the Northern Starlings, which is also mixed with some court stories. However, in the first few episodes, Xu Fengnian was added too much protagonist aura, it seems that everyone revolves around him, and the plot is very ungrounded.
In contrast, "Xiao Min Jia" belongs to the family drama, and the remarriage of middle-aged people plus the problem of college entrance examination school selection are closely related to real life, which has led to a lot of related topic discussions from the beginning of the broadcast, and "Xiao Min Jia", which is naturally realistic, is more popular.
The second is that the story of "The Sword Line in the Snow" is slightly chaotic, in the play Xu Fengnian is the shizi of the Northern Starling King, but the first scene is Xu Fengnian telling this story to others, and then there are people to track him, for the story of Xu Fengnian said by Zhang Ruoyun in the play, whether it is true or fabricated, it is confusing for a while.
Because "Snow In the Knife Line" is based on the novel of the same name, perhaps this is more friendly for fans of the original novel, but for pure film and television drama audiences, and can not fast forward to watch, the chaotic plot at the beginning is indeed somewhat discouraged.
And the plot and camera of the first two episodes are too slow, and there is not much about Xu Fengnian's superiority, that is, it presents everyone's admiration for him, even the father played by Hu Jun does not dare to provoke him, and the character image of Xu Fengnian does not stand up under the support of this kind of supporting role.
The third problem is also mostly due to the "Snow Knife Line" itself, from the beginning of the release of the promotional film, because the oversaturated filter caused a lot of discussion, and later when the film released the trailer again, it was also changed, but after the actual broadcast, it seemed that the filter did not seem to have changed much.
Especially in the outdoor shots, all use natural light, the faces of the characters are somewhat dark, the indoor light is also insufficient, under the illumination of the light, the characters' faces are green, which is not in line with the aesthetics of the TV audience group. Compared with Zhang Ruoyun, Zhang Tianai and other actress roles, they are still very stunning in their styling, which is more suitable for the heroic style of this jianghu atmosphere.
At the beginning, the audience had great expectations for "Knife Line in Snow", and it can also be seen that the broadcast effect is not good, which can actually see some problems from the scheduling method of "Knife Line in Snow".
When it premiered on the 15th, it was placed in the golden file at 8:30, but from the scheduling schedule on the 16th, the original golden file has already given way to Guo Jingfei and Tan Zhuo's new drama "Opponent". It is estimated that the first broadcast of "Snow Knife Line" is to fill the temporary schedule, which shows that the platform's expectations for this drama at the beginning are not very large, and more want to let the spy war drama "Opponent" and "Xiao Minjia" fight. In fact, it is understandable that tv stations have made such a choice, in recent years, video platforms have become more and more powerful, "Snow in the Knife Line" has been launched on the video platform for 6 episodes, the progress is far beyond the TV station, which will undoubtedly divert a large part of the general audience and fans, how to get the preferential treatment of tv stations?
However, it is estimated that both dramas are difficult to beat "Xiao MinJia", as mentioned before, "Xiao Min Jia" has a dividend in the theme of the episodes broadcast in the same period, and Zhou Xun and Huang Lei are far ahead of Zhang Ruoyun, Guo Jingfei and others in terms of national popularity, which is naturally not to be underestimated.
But you can still leave an expectation for "Snow in the Knife Line", after all, just broadcast, the plot is only a simple development, whether the follow-up plot can be better interpreted, or can you rely on the screenwriter Wang Tired, and the heroine has just appeared, with emotional entanglement, it is estimated that it can attract more TV viewers. Have you watched the just-launched "Knife Line in the Snow" and think it meets your expectations?