(Shanghai, China, December 14, 2021) – The Recent online launch of the Xia Zi Chen SHIATZY CHEN Spring/Summer 2022 collection, which was recently published online at Paris Fashion Week, is now officially unveiled in The Magic Capital of Shanghai. The century-old Shamei Building on the Bund, which has reopened to the public, is the home of this exhibition, and the surprise transforms into a gorgeous circus, creating a dazzling visual spectacle. This season's "playful" theme, the distinctive and extremely tense costumes are vividly displayed in the neon man dance and singing and laughter.
Ms. Wang Chen Caixia, The Design Director, took the meaning of playing in the ancient text and the sense of joy and liveliness, named the Spring/Summer 2022 series "Frolic", inspired by the Western circus, riding on the tiger totem of Eastern culture, implying that in the midst of limitations, you can still break through the current situation, have the courage to take risks, and create a wonderful circus performance in a fantasy atmosphere. This season's costumes show the imagination of the circus with fluffy sleeves with lace lotus leaf stacks, ruffled lace around the neck, and skirts and dresses that use skirt supports to create a fluffy and rounded silhouette. The costume is equipped with this season's exclusive opening print, presenting circus elements in a surreal way, symbolizing adventure and challenge; and decorating the warm atmosphere with joyful ribbons and curtain roses; and then using dotting and flattening as the same element of totem transformation, embroidery, hand-painting, tihua and other techniques, transparently using stripes and diamond checkered lines that symbolize circus classics. The overall series of colors, from the bright and rich orange and red rendering of the invitation to the lively parade, transitions to the expectation of the sky blue and pink intertwined into a dreamy fight, and then to a little orange interspersed between the classic black and white, highlighting the picture of the competition.
Once known as "the most mysterious building on the Bund", the Samet Building reopened after renovation and ushered in the wonderful debut of the Xia Zi Chen Spring/Summer 2022 collection. Stepping into this British neoclassical style building, it is as if through the door of time and space, and the "SC CIRCUS" sign with the brand's English abbreviation SC leads the viewer to immerse themselves in this dream circus with bright neon light and shadow, joining the team of playful parades. The first thing that catches the eye is the giant iron cage device full of visual impact, and the tiger-shaped neon lights drilling the fire ring outline the domineering and fiery atmosphere, echoing the upcoming Year of the Tiger. Turning to the radiant circus stage, the neon lights hanging around it outline the visual elements such as magicians wearing top hats, trapeze artists swinging steel cables, and celebratory ribbons, which are in harmony with the exclusive opening prints on this season's costumes, inspiring guests eagerly anticipating the upcoming circus. The LED vertical screen on the other side plays a loop of the review of the previous Big Show at Paris Fashion Week, the parade team of fragrant sideburns, and the noisy fantasy atmosphere of the lively scene, which has become the background of the living color. Surrounded by cross-shaped hangers inspired by the circle of burning fire, the season's flagship costumes are the highlight of this season's costumes, attracting guests to stop and admire.
What is special about this season is that the puff sleeves and lace necklines on the classic Chinese stand-up collar tops, Chinese stand-up collar dresses and other styles are all detachable matches, novelly integrating Eastern and Western cultures, both as part of the clothes and accessories. In addition to the stacked skirts, the style is also inspired by the image of the magician, showing the neutral straight silhouette suit, the suit vest, lantern pants, umbrella blazer and other items, as well as the same style of pointed stitching straps Muller shoes, pointed patchwork single shoes, the side of the female magician frank and romantic image. The jewelry also inherits the inspiration of the series, bracelets, necklaces, earrings conceptualize the action trajectory of the circus fire ring dance, and then use the sense of layering to overturn the stack, showing a rich and interesting side, delicately embellished to echo the spirit of the series' brave breakthrough and courage to challenge. The bag adopts the concept of a retro bowling bag, and the bag face is an exclusive totem through the brand's classic hand-painted flower book collection, so that the visual elements of the theme "playful" bloom on it.
In the silent and dark night, the neon lights of the circus suddenly lit up. Where the spotlight focuses, clowns, magicians and tiger leaders parade through laughter and music. Returning to the closet from the imagination of the day, Xia Zi Chen's Spring/Summer 2022 collection greeted the new year with clothing and accessories, with unique prints and exquisite craftsmanship, playing with the cultural symbols of the combination of East and West, and celebrating with colorful colors and celebrations. Welcome to this magical place on the banks of the Huangpu River, enjoy the Xia Zi Chen Spring/Summer 2022 collection, and join the brilliant SC Circus!