"Building a regional international center city core urban area means that the regional international art exchange platform that integrates from within and develops outward is gradually extending." "In recent years, the Panlong District Hexu National Folk Culture Museum has carried out cultural exchange activities with artists and institutions in Malaysia, Thailand, Japan, Canada, South Korea, France and other places, truly making cultural services go out of Kunming and national culture to the world." This is a microcosm of the high-quality development of the cultural industry in Panlong District.
Nowadays, Panlong District has created a number of service-oriented cultural sharing spaces such as Wenyiduo Park and C86 Camellia House, opening up the "most beautiful kilometer" connecting the masses with public culture; yunnan tea and other characteristic products have also been given new cultural and creative labels and gone to the whole country through online channels; the cultural tourism innovation and upgrading of the Expo Park area has polished Kunming's ecological and cultural business card more brightly... With "innovative development, agglomeration development, open development, and integrated development" as the main line, Panlong is focusing on building the cultural and creative industries into an important pillar industry in the whole region, and focusing on building the vanguard of the development of the city's cultural and creative industries and the demonstration area of "cultural +" integrated development.
Cultural shared spaces are unique
"O red candle -- burn itself into ashes, immortalize the soul of the red candle, burn intoxicated dreams, burn the ice of indifference, burn the shadow of fear, burn out the light." Under the rendering of the theme song, Mr. Wen Yiduo and his story with the Southwest United University met with the audience in the form of a courtyard Jingyun experimental drama.
In Wenyiduo Park, Panlong District, the "Hongchao Cultural Community Public Cultural Sharing Space" provides a unique public cultural sharing space for the public free of charge through cultural and artistic forms such as courtyard Jingyun experimental dramas, intangible cultural heritage experiences, reading experiences, handicrafts, calligraphy and paintings. Since 2019, Panlong District has begun to create courtyard dramas "Wen Yiduo", "Qian Nanyuan" and "Wu Cheng", and the three dramas are currently performed in a total of 165 performances. "Build a spiritual bridge for the public and the history and culture of Panlong." According to the relevant person in charge of the Panlong District Cultural and Tourism Bureau, the next step will be to build 26 cultural relics points in the district into public cultural service spaces and provide free public services to residents in the district.
In the midst of the rise of various cultural sharing spaces, how to reflect the characteristics? Panlong C86 Camellia Culture and Creative Industry Park can find the answer.
"C" and "Camellia" are derived from the "Camellia" TV set "Camellia" once produced by the Yunnan TV Factory here; "86" is taken from the door number of No. 86 Dongfeng East Road, where the project is located; "Fang" is the meaning of the market and the neighborhood, implying that the Camellia Factory will become a pleasant space for communicating neighbors and literary and artistic exchanges.
The Puyu Bookstore, Sunshine Xinlin Children's Commune, and the first store in Yunnan of Pacific Coffee are now popular Internet celebrity cultural places in Kunming. After the completion of the project renovation in 2016, its unique industrial inheritance style and support policies for cultural and creative enterprises attracted many cultural enterprises to settle in, and cultural industry enterprises accounted for more than 70% of the entire project area and contributed more than 85% of the output value.
Headquarters office, culture and education, sports, fashion tourism, catering and leisure gather here... Each petal of Kunming's new "camellia" contains a unique color. As an experiential cultural and creative industry park with a complete business layout and functional partitions, C86 Camellia Tea House makes the old factory vigorous through culture.
Enhance and transform the "new" Expo culture
"Each of the 99 'Spirits' has its own colorful shapes, all of which come from original paintings by citizens and students." On the upgraded and renovated Garden Avenue of the Expo Park, the mascot of the 1999 China Kunming Horticultural Exposition "Lingling" in different colors is displayed. Sculptures of different colors add a strong artistic atmosphere to this avenue that stretches for more than 200 meters. This year, in preparation for COP15, the Expo Park selected 99 paintings from more than 6,000 entries and hired artists to paint these paintings on the statues of "Lingling" and became a punch card place for Internet celebrities.
As the first professional A1 world expo held in China, Kunming Expo Park has realized "a grand event to change a city". Since its opening, the park has received more than 23 million tourists at home and abroad, received 26 foreign heads of state and many well-known people at home and abroad, and created eight "Guinness World's Highest" in one fell swoop. In 2016, Kunming Expo Park, as the world's first overall reserved World Expo site, was approved and upgraded to a national 5A level scenic spot.
"Innovate to improve the quality of 5A scenic spots, continue the context of the World Expo, and inherit the spirit of the World Expo", the newly upgraded Expo Park has become an innovative experience destination for world horticultural tourism with biodiversity and inheriting the cultural genes of the World Expo. On the basis of the original core resources of "one, two exhibition areas, five halls and seven gardens", the development model of "external linkage development of scenic spots and benign interactive growth of internal areas" is gradually constructed, forming a spatial structure of "one corridor stringing two rings, one core with five hearts", and creating eight functional partitions and two ring corridors.
At present, the demonstration area of the Kunming Expo Park Renovation and Upgrading Project has been preliminarily completed, and the theme green sculpture landscape such as "Elephant" Past Expo, Flower Sea, Time and Space Flower Clock, And Forest Peacock has been newly created, and the visitor center, Garden Avenue, Expo Lake Fountain, China Outdoor Exhibition Area, Moya Scenic Area and other projects have been upgraded, and cultural formats such as the Exhibition Center, the Natural Book Museum, and the Zeng Xiaolian Art Museum have been added.
Cultural and creative products online to help Yunpin out of Dian
"Add the tea leaves and glutinous rice to the earthen pot to bake, bake the aroma and pour in boiling water, and the fragrant glutinous rice fragrant tea is brewed." Log on to the online shopping mall of Xiongda Tea Culture City, and clearly display the tea brewing strategy, tea selection guide, and tea purchase channels. As a famous tea culture city in Kunming, the newly launched APP opens up new channels for cloud tea sales and tea culture dissemination.
"App to achieve online Xiongda Tea Culture City one-stop strict purchase of tea, this platform can share all offline Xiongda tea merchant resources." Ma Mingyang, chairman of Runyu Tea Company, returned to Xiongda Tea Culture City after studying for many years to create a new sales method with Yun Tea Culture as the brand. He believes that in order to consolidate the cloud tea signboard, strict sales can control the quality of the brand. Since September 2020, Xiongda Tea City has also relied on the upgrading of the transformed tea culture, Mabang culture and ethnic minority cultural atmosphere to carry out nighttime leisure tours, famous tea tasting, tea art performances, mass tea drinking, special cuisine, cultural performances and other night activities, so as to promote the night economic prosperity of the area with "one merchant and one characteristic", and also bring together more social forces for the revitalization of the tea industry.
At more than 8:00 p.m. on December 14, the anchor was live broadcasting in a number of live broadcast rooms in the Xueli International Digital Economic Park. Jade, agricultural products, cultural and creative products... "Yunpin" is selling online through their explanations. As of the end of this year, the park has achieved sales of 500 million yuan and settled 5,000 enterprises.
Based on the Yunnan national cultural industry, with Yunpin out of Dian as the center. In order to do a good job of "cloud products out of Dian", the anchor team of the park directly went deep into the base to conduct live broadcasts, and set up a Yunnan intangible cultural heritage products and Yunnan boutique on-site experience display center, creating a physical experience with offline entities as the scene, relying on non-genetic inheritance, online and offline display, publicity and promotion of goods, creating a digital economy industry demonstration project of the whole ecological chain of Yunnan characteristic products, and pushing the "cloud products" resources to more places.
Kunming Daily all-media reporter: Hu Yaoyuan
Editor-in-charge: Li Dongyu Internship Editor: Zhao Ping
Editor: Zhou Xiaoxue
Final Judge: Qian Hongbing