Modern Express News (Reporter Yin Yixing Text/Photo) In March, the "March 8" International Working Women's Day came as scheduled, which also led to a wave of "women's consumption" fever. The price of flowers has risen, shopping malls and supermarkets have launched discounted goods, and enterprises have specially held team building activities for female employees... From March 6 to 7, a reporter from Modern Express visited the Nanjing market to visit the "She Economy" promoted by the "March 8th Women's Day".
Flower prices rise, pink roses "go red"
"Hibiscus is like a face and willow is like an eyebrow", "The peach of the peach, burning its brilliance", "Beautiful as the peach of three spring, clear as the chrysanthemum of nine autumns"... Throughout the ages, people have used to associate beautiful flowers with women, and at the same time, flowers have become one of the best gifts people give to women. "Women's Day" is approaching, and flowers have ushered in the favor of many consumers. On March 6, a reporter from Modern Express went to the Changhong Road flower wholesale market.
The wholesale market is full of flowers flown in from Kunming, tulips, carnations, sunflowers... "We have ordered from Kunming half a month ago, one price a day, and it is getting more expensive every day. Chen Chunlu, the owner of a merchant, said.
The wholesale store on Chen Chun Road supplies five stores in the city, "and we expect to prepare 2,000 bouquets of flowers per store. He said that the store was not staffed in the past two days, and found a few temporary workers to help.
△ Workers working overtime
It is understood that after Valentine's Day, the amount of red roses will become less, and the price will be "scarce and expensive", and the retail price will increase by up to 50% over the same period last year. "We have less red roses this year, the first is that there are not many goods in Kunming, and the second is that the price is too high." Another merchant owner said.
When the reporter left, some merchants were cleaning a site near the entrance of the wholesale market, which was to come out on the festival sky, "There will be a lot of takeaway orders on that day, and the riders' cars are parked here." ”
In a flower store located in Shi Po Po Lane, the reporter found that the store had the most pink bouquets.
"Judging by the greeting cards customized by customers, it is popular to send flowers to girlfriends this year." Xiao Zhang, a clerk, said that roses are usually given by boys to girls, carnations to mothers, and girls to girls are usually sunflowers or pink roses. "The price of every flower has increased, there are no less than 100 bouquets of flowers in the store now, sunflowers are the smallest increase at the moment, and of course the best selling is carnations."
Chen Chunlu revealed to reporters that he received 11,000 orders on Valentine's Day this year, an increase of 50% over the same period last year, and it is expected that this year's "March 8th Women's Day" will increase more than the same period last year, "after all, it covers more women with different identities." ”
△Bouquet prepared by vendors for Women's Day
Discounts on goods, from lowest price to 5% off
Although "Women's Day" is on Wednesday, the reporter visited the market and found that many merchants started "discounts" early last week, and supermarkets, beauty stores, department stores, etc. have full discounts, discounts, gifts... Businesses are trying their best to attract female consumers.
△Discounts from supermarket chains
On March 7, a reporter from Modern Express came to a chain supermarket on Hongwu North Road and found that the supermarket had been doing activities since March 1 and ended on March 9, with the slogan of more than 100 categories folded up. "Most of them are household items." A salesperson introduced.
△Discount products in supermarkets
The reporter saw that winter skin care products are 6 folds, rolling paper, laundry detergent, washing powder and other daily necessities range from 6-6.5 folds, tableware, seasonings, plastic wrap and other kitchen supplies 6-7 folds. The salesman told reporters that there are still many female consumers who come to buy goods in the past few days, among which discounted goods have better sales. An aunt who was shopping for goods said: "Anyway, these are necessities at home, and they are indispensable at home, so buy more at a discount now." ”
△Customers are choosing discounted products
In some other shops near Xinjiekou, the reporter found that there were also commodity activities. 20% off three pieces of facial masks in an import store; Buy 3 get 1 free and buy 5 get 2 free for cosmetics in a cosmetics store; Five pieces of women's underwear in a small department store 88% off... These measures have attracted many female consumers. "Many women choose to 'treat' themselves on this day, and our merchants also give appropriate profits, small profits and quick turnover." A cosmetics store owner said.
△Cosmetics store discount
△Department store discount
Increase cohesion, and women's team building business is booming
In order to enhance the cohesion of the team and enhance the communication between employees, some units will arrange "team building activities" for female employees before and after "Women's Day", including micro-landscape making on desks, opening mussels and beads to make necklaces or bracelets, as well as pottery, flower arrangement, embroidery, baking, etc.
△Women's Day team building activities
"The first order we received for 'March 8th Women's Day' team building was on March 1, one in the morning and one in the afternoon, and one lasted about three hours." A handicraft studio owner who undertook team building told reporters that they mainly teach people to make small handicrafts, and team building orders were scheduled from March 1 to March 11. The studio will bring semi-finished products to the site, and the teaching teacher will guide them, "It will not be difficult, everyone is here to relax, not specifically to learn professional skills." ”
Zhang Yan, the director of another handicraft studio, told reporters that the number of participants in this kind of team building ranges from 20 to 100, depending on the size of the enterprise. "The day before yesterday, we received a 'DIY for mussels to take pearls', and we would teach girls how to take pearls out of mussels and make them into necklaces or bracelets." Zhang Yan said that different varieties of shellfish secrete different textures and colors because of different living environments. A female employee said to Zhang Yan that "opening mussels and taking pearls" is very similar to a blind box, which is very interesting and the process is very decompressing.