Although the auto market has encountered a variety of unfavorable factors such as "black swans", chip shortages, and rising electricity prices/raw materials, the overall sales trend of China's auto market today is still mainly warming, and more consumers are willing to buy cars. And according to the data of a third-party website, among the users who buy a car today, the proportion of new car users under the age of 30 is increasing year by year, and 30.4% of the new car users in 2021 are young people under the age of 30, while in 2017, the data is only 19.1%. Through this data, it can be intuitively proved that young consumers have become the main consumer force in the car market. It is precisely for this reason that many car companies tend to move closer to the direction of rejuvenation when creating new models, such as the new car Xuandu launched by Kaiyi, which is a sports car for young people.
Kaiyi Xuandu debuted at the 2021 Chengdu Auto Show, and then officially listed in October, Olympic champion Zhou Jingyuan mentioned a Xuandu, Xuandu also won the title of "Olympic Champion Car", and gained relatively high market attention. This also makes Xuandu leave a good impression of being young, athletic and daring to fight for consumers, which fits the image of young people.
Xuandu's pricing is not high, its guidance price is 67,800-93,900, covering a total of 6 models, named after the to get the version, the Bashi version, the comfortable version, the Tieqi version, the Xiongqi version, the hegemonic version, and the general model naming, more grounded. At the same time, Xuandu continues chery Automobile's consistent high quality, which provides car owners with a lifetime warranty and lifetime free maintenance. These two rights and interests are placed on Xuandu, a model with a top of 90,000 yuan, which is a bit beyond the level.
In terms of exterior design, Xuandu adopts a relatively young design, its front face grille is an upper and lower segmented design, the upper part is flat, the lower part is larger in size, and the interior is filled with a large number of transverse lattice structures. On both sides of the grille, the design of the upper and lower parts is also different, the upper part is a flat headlight group, and on the high-end model, an LED light source is also provided. Below, you can see a distinct C-shaped tangent angle, which helps to improve the movement effect of the front face of Xuandu. The side lines are mainly raised, the wheel hub adopts a two-color + large-area hollow multi-spoke design, and the internal brake calipers are also sprayed red, and the visual effect is more sporty and dynamic.
In terms of size, the Xuandu has a length, width and height size of 4666/1825/1483mm, and a wheelbase of 2700mm. This size is not small, and the wheelbase of today's mainstream compact cars is about 2700mm. In addition to the entry model is a fabric wrapping, the rest of the models are wrapped in leather, which is also a side of Xuandu's sincerity. The front seats are relatively stiff, the purpose is to let the owner gain a better sense of support during the drive, and the rear seats are softer, and they come with three headrests to improve the riding comfort.
As for the power, the entire Xuandu series uses a 1.5T engine, which has a maximum power of 156 horsepower and a peak torque of 230 Nm, which is not bad. And this 1.5T engine from Chery Kunpeng has a thermal efficiency of 37.1%, only 92 oil, and the cost of the car is lower. In addition, Xuandu's chassis is also more distinctive, it uses a front McPherson + rear multi-link four-wheel monospin structure, in this price point, many models also use rear torsion beam suspension.
Summary: Kaiyi Xuandu is undoubtedly a model that closely follows the market trend, its product force is biased towards young people, design, space, configuration, power are worthy of their own price, the overall product force is polished in place, showing its own cost performance, so to say, Kaiyi Xuandu is "late but high-quality". In addition, Kaiyi also cooperated with dealers across the country to hold the "Wing Hu Baiying Experience Camp" activity, consumers can open up to participate in a series of challenge tasks such as loading challenges, mute challenges, and pile tests, exercise their driving skills, and truly enter the hearts of young people who love to play with cars.