When literature and fashion collide, what kind of visual feast will there be?
The just-released Dior 2022 Fall Menswear Show gives its answer.
The American writer Jack Kerouac's classic book "On the Road" has inspired young people for more than half a century.
Now, its legendary manuscripts are transformed into a runway stage, stretching out one hundred and twenty feet long, unfolding like a story against a quiet black background. ▼
Both Kerouac and its literary symbols became fashion elements, laid out on silk and leather in the form of hand-painted and printed forms. ▼
Motorcycle jackets, washed denim, cropped pants, hiking boots, which are unique to the road style of the 1950s...
Presented in a new form by Theo Menswear Art Director Kim Jones, it explores the endless literary and fashion imagination.
Feel the charm of the new season of Dior men's wear ~▼
At 3:00 a.m. Beijing time on December 10, Dior's 2022 Autumn Men's Wear Show was released on time in London, and if sister also received an invitation letter from Dior.
A simple and delicate pouch with a cover print from Kerouac's book Kodi Fantasy on the sides. ▼
Since Kim Jones took office, every year dior autumn men's wear conference, a city full of culture and art will be selected to hold.
Following miami's blue skies, white clouds, and fine sands in 2019
2020 Beijing Fantasy Starry Sky Universe ▼
This year, Kim-Jones brought the launch to his hometown of London.
As a city where people can feel the past and the future, tradition and modernity, London comes with a sense of calmness.
Echoing the city's long-standing cultural scene, this Dior menswear show is inspired by the novel "On the Road" and incorporates cultural symbols into new fashion masterpieces.
Dior and Kerouac
Classic heritage and tribute
I'm still young, I'm eager to go on the road, with the first passion, chasing the first dream, feeling the first experience, let's go on the road.
— Jack Kerouac, On the Road
The 1950s were a turbulent era and a time to remember.
Young people sit in a dangling carriage, singing, drinking, reading poetry...
That generation of youth even formed its own exclusive title, "Beat Generation."
In 1957, the year of Mr. Dior's death, Kerouac's classic On the Road was released. ▼
Jack Kerouac and the 1957 version of On the Road
In the novel, there is not only the rebellion of young people against social reality, but also the reflection on traditional Western civilization, marking the "Beat Generation" coming out of the literary level and becoming a youth cultural trend.
He pointed out a new path for the young people of the time, that is, to extend the boundaries of life by traveling, and to explore new ways of life and beliefs.
"The Generation That Crossed" is a classic film masterpiece
"On the Road", "Nude Lunch", "Graduate"
They pursue a simple life, dare to challenge traditional values, yearn for a free and casual life, and open up a new generation of lifestyles.
Just as Mr. Dior's first big show in 1947 was in the fashion world, redefining the new look of fashion. ▼
One of them in the literary world, one in the fashion world, issued a common voice:
No matter how difficult it is, the raw and hot youth always triumphs, making its voice heard in the hustle and bustle of times.
Now, at London's Kensington Olympia Exhibition Centre, Kim-Jones brings together a community of young local designers and students, as well as international guests who have flown in, to distill the beauty of literature through the language of fashion.
Kensington Olympia Exhibition Centre set
It shows his obsession with Jack Kerouac and the Beat Generation, and the fusion of Mr. Dior's time travel.
He used Kerouac's head in the form of digital prints in the design of shirts, long sleeves and jackets, both as a tribute to the classics and as an admiration for the freedom style of the Beat Generation. ▼
The cover design of Kerouac's first novel is printed on the pocket of the jacket. ▼
The motifs on the hand-painted leather jacket are taken from the cover design of Kerouac's novel Kodi Fantasy, which is drawn by hand to glimpse subtle textured details. ▼
The leather is polished in oil to refract different luster rhythms as the wearer walks.
These elements all echo the theme of the big show "On the Road".
It also corresponds to the theme of Kerouac's novel "On the Road": always young, always tearful.
Exquisite classic + avant-garde futuristic
Complement each other
This dior 2022 autumn menswear collection embodies craftsmanship and travel spirit, and feels the avant-garde spirit of the United States in the middle of the last century.
Combining Dior's classic heritage with futuristic fashion craftsmanship, the sophistication of the Paris Haute Couture House complements the modern casual style of sportswear in the middle of the United States.
The first set of LOOKS is very eye-catching. ▼
Casual blazers, mulberry silk shirts, and recycled nylon shorts are stylish and concise, interpreting a free and casual style of wearing.
The whole is based on soft and elegant colors, and the beanie is sparkling. The bee element in the brooch speaks to the continuation of the Dior style. ▼
The collection's academic coats, featuring a range of checked tweeds and diagonal designs, created by Eve Saint-Laurent and Marc Beauang in the mid-century, inject a light and soft texture to Dior's signature tailoring.
Referring to the 1960s modeling, the most representative check elements are introduced into the knitted fabric, which is cut by an Italian handicraft workshop, and then sewn, cut, sewn, shoulder pads, etc. by craftsmen.
Crafted in rich colours, it presents a modern and fresh contrast of colours with a rich vintage flair. ▼
The underwear collar is rigorous, accompanied by sequined panels, exquisite and elegant. ▼
Dior prides itself on its italic tailoring to create slim silhouettes that are embellished with belts and lapels in a nod to the timeless Dior silhouette. ▼
The ankle cropped pants, which were popular in the 1950s, have evolved to this day and are still classic and versatile.
Both to modify the leg shape, but also smart and thin, cool Boy can be chosen at will. ▼
Origins can be traced back to French washed denim fabrics, soft and comfortable, exuding a strong retro style. ▼
In addition to the heritage of the collection, it also incorporates bright color embellishments, full of fashion sense.
Fair Isle knitted fabric is embellished with delicate sequin embroidery, with a gentle blingbling feeling, which does not look cumbersome at all, but is very advanced. ▼
The loose sweater has a laid-back casual feel and is paired with knitted sweatpants tucked into the socks, which looks comfortable and neat, releasing the unbridled masculine charm. ▼
Different color blocks collide, and the eye-catching "DIOR" logo breathes life into the long-sleeved top, which is paired with sunglasses and a beanie without losing its style. ▼
In terms of overall color, the color highlights of this Dior autumn men's wear are green and khaki, and occasionally watermelon red and Morandi purple, which are in line with the color vision of "on the road".
Tender green, green grass, with checkered, striped, fashionable and not frivolous, full of vigor. ▼
Khaki is available in lightweight tones with fluorescent oranges, yellows and blues for added vibrancy. ▼
All in all, Dior's Fall 2022 menswear collection is both high-end retro and full of vitality, perfectly blending comfort and leisure with youthful vitality.
Comfort + design
Pull the outdoors full of energy to explore
This season, there are many accessories that are also very colorful, and the elaborate accessories outline the travel fashion, and the use and design sense coexist.
As a hot item in the fashion circle, Dior's saddle bag has always been sought after, and this season's new saddle bag is paired with a hiking rope, which adds a little modern feeling in addition to practicality. ▼
The distressed khaki and indigo Dior OBLIQUE prints are versatile and vibrant. ▼
Classic derby shoes have also become an important element of the runway, and the laces can be freely adjusted and elasticated to make it more comfortable to wear. ▼
As the highlight of this season's men's shoe collection, hiking boots are glittering with sequin socks. ▼
The occasional strappy sandal is also eye-catching enough. ▼
In the post-epidemic era, the global fashion industry has not returned to the hustle and bustle of the past, and Dior's men's wear this season conveys the trend voice of a generation of young people through a small cultural perspective.
Driving the wildest car, drinking the strongest wine, and living in the present with the most comfortable posture are the life and mental state advocated by Jack Kerouac's "On the Road", and it is also the way of life advocated by contemporary young people.
Dior's Fall 2022 Menswear collection, with its homage to the classic, breaks the barrier between the past and the present with innovative garment craftsmanship and a new artistic perspective, presenting us with the most comfortable attitude to life at present: free and casual, romantic and wild.
Echoing the characteristics of the current era of popular culture: comfortable, convenient, yet eye-catching.
At present, young people have become accustomed to and gradually promote such clothing, and are accustomed to daring to make their voices heard.