Post-pandemic era,
In order to get rid of the negative emotions brought by the environment and the economy,
People tend to use more exaggerated, colorful shapes and colors,
Express and convey positive emotions of joy.
The trend of fashion is always closely related to the current situation and environment, and in the context of the times, people express their good wishes for the present and the future through their dress style. Life has become normal, but the panic brought by the past experience still leaves a deep impression on people's hearts.
People cannot ignore that perhaps the instability of life will be the norm of life, with the reality of global local conflicts and economic downturn, people cannot ignore the cry around them and far away, under the anxiety mood, people try to convey optimism in a more exaggerated, colorful, shining style of dress, Camp style is one of them.
Camp style is an aesthetic style and emotion that considers something attractive because of its bad taste and satirical value. Camp aesthetics subverted many modernist notions of what art is and what can be classified as high art, inverting aesthetic attributes such as beauty, value, and taste from an unusual perspective.
The Camp style was described in the Oxford Dictionary as "pompous, exaggerated, contrived, and dramatic", and by 1964, Susan Sontag had given a more comprehensive interpretation of the Camp art style in her essay "Notes on Camp". She believes that the essence of Camp lies in "the love of the unnatural, that is, the love of skill and exaggeration."
Camp style has no special standard and clear definition in fashion, it is closely related to Baroque, Rococo style, decoratingism, futurism and neo-romanticism, simply put, it does not single point to a certain existing style, but the collection of these styles, as long as you wear the elements, such as colorful colors, exaggerated silhouettes, feather decorations, shiny tassels, etc. can be called camp style, as long as it has enough exaggeration, boldness, drama, pompousness can be called camp style.
American singer and actress Cher can be said to be the spokesperson of Camp style, rhinestones, feathers and other gorgeous decorations bring pompousness and drama in style, with her amazing performance on stage, she is also known as the "Queen of Camp". And all this is inseparable from the help of her partner Bob Mackie, who supported Cher to lead the fashion trend of the 70s with a unique style.
In modern popular culture, Lady Gaga is undoubtedly one of the most recognized representatives of the Camp style. She not only led the new generation of music with her strong musical style, but also showed her avant-garde and avant-garde with an exaggerated and highly recognizable dress style.
At the same time, under the influence of multiculturalism, such as Cardi B, Sam Smith, etc. have gradually shown their follow-up to the camp style, they appear on the grand red carpet with exaggerated, funny and dramatic shapes, plundering the public's attention while also transmitting joyful emotions to everyone.
Rihanna, who recently performed at the Super Bowl halftime and did not forget to advertise her own products, is one of the most flamboyant stars in the fashion industry. At the Golden Globe Awards, she wore a Schiaparelli custom black dress with a pleated skirt that outlined her superior lines, but what was more striking was the oversized black velvet cape, like an oversized bow, and a diamond necklace around her neck.
Feathers and sequins are one of the exclusive elements of pompous style, and at last year's Gucci show, Rihanna not only used a metal headdress to coss Cleopatra, but also paired it with a bright purple imitation fur coat, under the dragon pattern detail design accent, the whole person has a powerful aura of "my most slay".
How to dress the pompous style with a very textured style, you can take a look at the look of Anya Taylor-Joy. On the Emmy Awards red carpet, she made a stunning appearance in a backless champagne gold halterneck dress, and a bright yellow long tail shawl was casually draped over her hand, as if a retro celebrity who crossed time and space.
Recently, Yao Chen, whose dress style has been frequently out of the circle, is also good at controlling the pompous style of dresses through his own aura. On the red carpet of the opening of the Beijing Film Festival, she appeared in a Stefan Djokovich Fall/Winter 2022 black couture dress, with intricate three-dimensional rose flowers and feathers full of details, under her powerful aura, not noisy, but undoubtedly showing her coldness and domineering.
Harris Reed, a rising star in the fashion industry who began to be known to the public for his gorgeous and sexy pompous style, paid tribute to Shakespeare's quotes in the latest Fall/Winter 2023 collection, and an exaggerated velvet bell-shaped dress full of stage effects, and metallic boots with a check pattern and a metallic shawl like milk candy paper, a unique British opera was staged.
Harris Reed 2023 Fall Winter Collection
The whimsical Beckett Fogg and Piotrek Panszczyk Burke are using a variety of fruits for the Area Spring/Summer 2023 show this season, with common fruits such as bananas, watermelons and grapes integrated into haute couture in a variety of interesting forms, plus the combination of iconic rhinestones with feathers, embroidery and other elements, with dramatic and exaggerated visual effects, bringing a joyful resort style.
Area 2023 Spring Summer Collection
As the only Chinese brand on the spring/summer 2023 haute couture show, Robert Wun transforms those horrors into beautiful fragments and designs with the theme of "fear", making us feel the sharp and pompous beauty like a blade with extreme details. The dazzling bright red dress suit with the asymmetrical top hat, under the hazy red veil is the bride's hidden murderous intention, everything glows with sharp beauty in danger and excitement.
Robert Wun 2023 Spring Summer Haute Couture
As shown
Grandiose style is not limited to a specific style
It's a stunning and dramatic visual presentation
Bring us a new experience and joy.