Light up the "Heart of Love", the 2021 "Color for Love" annual sharing meeting was held in Shanghai

A few days ago, the 2021 Nippon "Color for Love" annual sharing and the fifth college students rural volunteer teaching award ceremony was held in Shanghai.

So far, Nippon's "For Love Color" public welfare project has persisted for 13 years, and has donated 364 art classrooms to 383 rural primary schools across the country; the "Color for Love" art + project has invited 105 artists and designers to create art wall paintings for 123 rural schools, 56 communities in 2 cities of Shanghai and Chengdu; "For Love Color" Chinese college students rural volunteer teaching has been held for five sessions, organizing 144 colleges and universities, 502 college student support teams and more than 17,000 college students to carry out rural public welfare practice.

Nippon "For Love" Chinese College Students Rural Volunteer Teaching Award, established by Nippon China and the "Chinese College Students Knowledge and Behavior Promotion Program" since 2017, aims to encourage college students across the country to go deep into the countryside to carry out summer rural volunteer teaching, complete the practical school survey and the rural architectural heritage survey. In 2021, the Fifth Volunteer Teaching Award will upgrade the "Color Picking Action" on the basis of the original, calling on the college student team to join hands with the "Youth Mentor" to record the rural color with action and inherit the cultural memory with the color!

In 2016, the "Color for Love" art + project was launched, the project started from Shanghai, and on this road of love, more public welfare partners were continuously included, and the team gradually grew. In 2019, the project came to Chengdu, a city full of pyrotechnics that was quickly welcomed by local street communities and residents.

This year, "Color for Love" Art+ has also increased the creation of urban wall painting, in addition to inviting more artists and designers, it also calls on local community residents to participate in the co-creation of wall paintings, integrate art into the community, and refresh the urban living space. In order to let everyone understand the implementation process of "Color for Love", the scene restored the birth process of "Art +" wall painting from scratch through the micro-city exhibition of "City of Heart light", showing excellent wall painting works in cities and villages, of which 38 paintings were created by Nippon and global artists in many communities in Shanghai, and many of them have become famous urban landscapes in Shanghai.

Author: Zhang Xiaoming

Edit: Zhou Chen

Editor-in-Charge: Liu Liyuan

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