The sales data of each model in November has been released, and today we focus on the two Korean MPV brothers who have not been debuting for a long time- Kusitu and Jiahua, to see how they are doing.
First of all, Kustu sold 3158 vehicles in November, which is worth affirming for a Korean brand MPV that has just been listed, and it can be said that it has temporarily gained a foothold. A large part of the reason for the success of Kustu is because of the more prominent cost performance, starting from 169,800 yuan, the highest is only 218,800 yuan, compared to competitors such as Odyssey, this price is indeed very attractive, and the product power of the car itself is also good. For two-child families, this price point is the most acceptable. It is not difficult to find that even in the most competitive market, as long as you find the right positioning, you can always find your own space, and Kustu has found its own position in the cracks of Odyssey, GL8 and other cars.
Speaking of Jawa, which sold only 608 vehicles in November, as far as Jawa's product strength is concerned, I personally believe that in addition to the difference in power technology routes, it can break the wrist with benchmark players like Xena. The difficulty of Jiahua mainly lies in two places, the first is the brand power, the recognition of Korean brands in China is indeed not as good as the American Buick or the Japanese Toyota or the German Volkswagen; second, although its pricing is relative to its positioning and product strength is affordable, after all, the high price is also the entry version of Xena, but if consumers have a budget of about 300,000, its first choice may still be European, American and Japanese products.
GO Chejun comments: Korean MPV two brothers, one ushered in the spring, one is in the water. The momentum of Kustu should be maintained for some time, and Jiahua should think of a way, at least to make the conscience of the production line work, and the terminal profit is almost the only option.