With increasingly stringent emission standards, traditional automobile manufacturers and new car manufacturers have launched pure electric models, in addition to providing more choices to the market and users, but also sharing the market share in the field of new energy.
According to the planning of Fiat Chrysler Group, Maserati will launch no less than 13 new models by the end of 2024, and with the gradual introduction of hybrid models, the market and users are more concerned about when Maserati's first pure electric model will be available.
The transformation of car companies is inseparable from technological innovation, and with the upgrading of the Moldena factory, the Maserati brand is undergoing a historic transformation. It is necessary to mention the current development status of Maserati R&D, the Maserati R&D Center Innovation Lab was inaugurated in September 2015, as a product engineering design hub, providing a steady stream of impetus for the brand's technology and product planning and research and development.
With state-of-the-art facilities and equipment, the Maserati R&D Centre Innovation Lab aims to create new models for today and tomorrow. Here, Maserati applies the digital process to vehicle development and incorporates Maserati's unique car-making concept – a humanized design concept that runs through product development.
In recent years, the rapid development of R&D centers has also continued to inspire Maserati's innovative vitality in the new era of electric power.
All of Maserati's new models in the future will be equipped with hybrid or pure electric drive systems, and the successor to GT's brilliant electric successor will continue to inherit Maserati's unique sports genes in addition to providing ultra-long range and ultra-fast charging functions.
The GranTurismo is a landmark model in Maserati's history, debuting at the Geneva International Motor Show in 2007. The Pininfarina-designed coupe features a classic two-door four-seater body layout and is powered by a powerful 8-cylinder naturally aspirated engine.
The new generation of GranTurismo and Gran Cabrio models will be produced at the Turin plant. The new model will usher in the era of Maserati electrification and is expected to become the brand's first model to adopt a pure electric drive system.
In the future, all new and current maserati models will be able to achieve different levels of driving assistance, including the L2 level of high-speed driver assistance system and the L3 level of driver assistance system, which can automatically drive into or out of the road when the driver cannot control the vehicle, or automatically find a safe parking space to park.
In the face of the further expansion of the younger group with more mature consumer concepts and more pursuit of the trend of the times, Maserati has accelerated the pace of new product launches, including not only model updates, but also technical updates. In 2020, the Maserati brand has developed a strategy for the electrification of Folgore. In the future, all new Maserati products will be available in pure electrification options.