Hello everyone, today Xiaobian has come to share the latest information with you. According to relevant data, Apple's best-selling product AirPods series shipments plummeted, the third quarter fell by 33.7% year-on-year, let's take a look at it with Xiaobian.
It is reported that in the third quarter of 2021, Apple's share of the market was 24.6%, down from 37.6% in the same period last year. In second place is Samsung, which includes the company's HARMAN subsidiary. The South Korean company had a market share of 12 percent in the third quarter, up slightly from the previous 10.8 percent.
According to the report, global TWS equipment shipments increased only slightly between the third quarter of 2020 and the third quarter of 2021.
The overall market shipped 72.2 million units in the third quarter of 2021, an increase of approximately 1.3% over 71.3 million units.
Apple's shipments of true wireless stereo devices, including AirPods, AirPods Pro, and Beats By Dre models, in the third quarter of 2021 were estimated at 17.8 million, down 33.7 percent from apple's 26.8 million audio accessories shipped in the third quarter of 2020.
It is worth mentioning that behind Samsung are brands such as Xiaomi, boAt and Edifier, whose market share is 6.8%, 3.8% and 3.8%. All other TWS brands accounted for the remaining 49%.
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