On December 15, 2021, NIUTRON was officially released, and the brand's Chinese name is "Self-Traveling". This is Li Yinan's second venture after the listing of Maverick Electric, and NIUTRON will focus on the field of intelligent high-end new energy vehicles. Like the ideal car, its first product will be a medium-sized range extender hybrid SUV, the Freedom Home NV, and the new car will be in small-scale trial production in March 2022, and the product will officially roll off the production line in September.
The name NIUTRON is a combination of "Neutron" and "Niu", and the LOGO is a variant of the letter "N". The brand's values are exploration, refinement, pleasure, free control, and ease of play, so the brand Chinese named "self-traveler".
It is reported that since youjia NIUTRON car manufacturing project in November 2018, the brand headquarters is located in Beijing, Shanghai set up a research and development center, R & D and intelligent manufacturing base is located in Changzhou. At present, the company's core R & D team is close to 1,000 people, all from domestic and foreign first-line automobile companies, with an average working experience of more than 10 years.
In December 2020, Jiangsu Niu Innovation Energy Technology Co., Ltd. completed the registration with a registered capital of 50 million US dollars. By 2021, the company will move to Changzhou Jintan, and the registered capital will increase from the initial $50 million to $400 million.
As for the predecessor of Niuchuang Changzhou Jintan Base, it is the former Mahayana Science and Technology Industrial Park. In the future, new products from NIUTRON will be removed from this factory. It is reported that its Changzhou base covers an area of 770,000 square meters and has a production capacity of 180,000 units per year. At present, the factory is in the stage of line body transformation, and its welding workshop can produce two platforms and four models in a single line.
In order to meet the travel scenarios of different users, Niutron Auto developed the Gemini twin platform since the tour home, and in the future, in the two different technical routes of pure electric and extended range, a variety of models will be created, which are all steel and aluminum hybrid body. Officials said that niutron's products will integrate the design concept of the automotive industry and consumer electronics, through the original interior and exterior design of the vehicle, the self-developed intelligent cockpit, the advanced automatic driving system, and the brand of fashionable cars with rich sense of science and technology.
In terms of marketing and sales, in the future, NIUTRON will adhere to the way of building its own brand direct stores to build its own sales channels.
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