On December 15, according to the official micro-news of iQIYI VIP members, iQIYI will update the gold VIP membership subscription price from 0:00 on December 16.
Among them, the price of the annual card and the continuous annual package also maintained the previous 248 yuan and 218 yuan unchanged, the monthly card and the quarterly card rose between 9% and 20%, and the price of the single monthly card increased the most, from 25 yuan to 30 yuan.
At the same time, iQIYI said that it will provide one year to maintain the original service for users who have previously purchased and have not yet cancelled the aforementioned continuous monthly/season/year subscription services.
Previously, the news that iQiyi was exposed to large-scale layoffs triggered heated discussions. On December 1, iQIYI employee Zhang Zhang told the first financial reporter that iQIYI is currently laying off employees, the proportion of layoffs is between 20% and 40%, and the layoff compensation is temporarily issued according to N+1, "but the current layoff policy is still changing, and there is still uncertainty about how much to issue." The employee said. In addition, the first financial reporter cross-examined from another iQIYI employee in other departments to verify that iQIYI is indeed laying off employees, and the layoff compensation is carried out in accordance with N+1.
According to iQIYI's third-quarter financial report, iQIYI's total revenue reached 7.6 billion yuan (about US$1.2 billion) in the quarter, an increase of 6% year-on-year; the net profit attributable to the mother was a loss of 1.7 billion yuan, compared with a loss of 1.2 billion yuan in the same period last year, an increase of 41.6% year-on-year.
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