BMW Motorsport, a division that has kept all Bimmers on the lips, has helped the BMW brand achieve great results in all major events since its inception in 1972. At the same time, the M division's civilian models, whether it is the legendary beginning M1, or the latest performance SUV members X3 M and X4 M, have excellent performance and the pursuit of pure driving pleasure. Next year marks the 50th anniversary of BMW Motorsport, and to mark this momentous occasion, BMW has unveiled a new stylized logo and installed it on M models produced after March 2022. In the face of more and more rich styles of BMW logos, I believe that everyone will have a dazzling feeling. Don't panic, today we will review the evolution of the BMW logo, and see how it differs from the logo of the brand's M department.
BMW logo: Not related to propellers
Summary: BMW is a brand that makes aircraft engines, which is true, but the design of its logo has little to do with the aircraft propeller, which is largely due to the fans' own brains, plus the impact of the 1929 advertisement. As for the blue sky and white clouds that everyone often hangs on their lips, it is actually a kind of distortion, and the real source of this color scheme is the Bavarian flag.
BMW Logo: Six generations of evolution
In the development of the BMW brand for more than 100 years, it has launched 6 versions of logo styles, which is not a lot. As for the latest version, which was born in 2020, let's move on.
Summary: As the saying goes, if it is not broken, it is not standing, in today's accelerated transformation in the automotive field, BMW has shown its determination to embrace electrification and digitalization through a new style of logo design. For now, the BMW i4 has taken the lead in carrying a newly designed Logo, and it is believed that it will also appear on more BMW brand models in the future.
Department M: The tricolor logo has another meaning
Having seen the evolution of the BMW brand logo, let's set our sights on BMW Motorsport, the brand's high-performance division. The division was founded in 1972 and is now mainly used to produce BMW-branded performance cars.
Editor's comments: In recent years, many domestic car brands have frequently changed their logos, some purely for aesthetics, and some have integrated more meanings into them. But in fact, their rebranding has achieved very little effect, and users do not seem to buy it. In my opinion, the brand logo is important, but it is at best an accessory, and when a brand is recognized by the public, any logo can be accepted. Like the protagonist of today's article, he has only made a few changes to the logo in more than a hundred years, but almost no one has expressed its lack of design or complained that its update iteration is too slow. Therefore, here we also advise those car companies that are trying to catch up, and always put their products first. As long as the product is good, everything else is good.