Feng Yufei, vice president of vivo and head of iQOO, left his job, and his new destination is temporarily unknown

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Photo: Feng Yufei Weibo

On December 14, according to Tech Planet, Feng Yufei, vice president of vivo and head of iQOO, has left his job, and the iQOO brand general manager certification of his Weibo "CoolEr Feng Yufei" has also been cancelled.

It is worth noting that today is also the time of the release of the new iQOO Neo5S model, but Feng Yufei did not warm up the activities on the Weibo side as usual. Its Weibo latest update date stayed one day after this year's double 11.

It is understood that Feng Yufei graduated from Hunan University of Technology in 2006, majoring in marketing, and worked at Meizu after graduation. He joined Vivo in February 2010 and has served as a brand promotion director at vivo.

According to public information, iQOO is a new sub-brand incubated by vivo, operating independently of vivo and creating a new flagship series. On February 12, 2019, Vivo announced the official establishment of a new brand, iQOO, through Weibo.

It is reported that iQOO is aimed at Internet users, iQOO positioning is closer to Xiaomi and Huawei Glory, the current pricing is mostly in the range of 2000-3000 yuan.

According to Feng Yufei's public recollection, about half a year ago, Shen Wei found him and asked, "Or should we do this brand (iQOO)", and he replied very simply, "Okay, then do it". Feng Yufei also officially became the head of iQOO at that time.

At the beginning of its establishment, Feng Yufei said in an exclusive interview with the media that the mission of iQOO is to meet the people that the vivo brand has not met, not to be separated from the vivo brand, and said that it will be consistent with vivo in research and development, channels, marketing resources and corporate culture.

In 2020, when iQOO was about to turn one year old, Feng Yufei changed the name of Weibo to "Cool Guest Feng Yufei", and at this moment he is not only the president of the iQOO brand, but also the number one fan of iQOO.

During his tenure, Feng Yufei promoted the brand communication of iQOO. According to data released by market research agency Canalys, between the second quarter of 2018 and the first quarter of 2021, iQOO ranked first with a market share of 23% for major gaming mobile phone brands.

Now that the first person in charge, Feng Yufei, has left, iQOO may make adjustments in the future and begin to enter the high-end mobile phone market like Xiaomi.

After leaving his post, Feng Yufei's whereabouts are temporarily unknown.