Feng Yufei, vice president of vivo and head of sub-brand iQOO, left his job

Driving China's news on December 14, 2021, a number of people close to iQOO revealed that Feng Yufei, vice president of Vivo and head of iQOO, has left his job, and the iQOO brand general manager certification of his Weibo "Cool Customer Feng Yufei" has also been cancelled.

In addition, on the occasion of the release of the new iQOO Neo5S model, Feng Yufei did not warm up the activities on the Weibo side as usual. After leaving his post, Feng Yufei's whereabouts are temporarily unknown.

According to public information, Feng Yufei graduated from Hunan University of Technology in 2006, majoring in marketing, and worked at Meizu after graduation. He joined Vivo in February 2010 and served as the director of brand promotion at vivo, and before leaving the company, his position was vice president of vivo and general manager of the iQOO brand. During his tenure, Feng Yufei promoted the brand communication of iQOO.

It is reported that according to the data released by market research agency Canalys, during the second quarter of 2018 to the first quarter of 2021, the market share of major game mobile phone brands, iQOO ranked first with a market share of 23%. At present, iQOO has a considerable market in the price range of 2500-3000 yuan, and it is foreseeable that the next iQOO will not stop here, and will impact the high-end machine of more than 5000 yuan.

On the way to the iQOO attack, the figure of the first person in charge, Feng Yufei, has been fixed at the last iQOO 8 mobile phone conference, and the future iQOO is bound to make adjustments to impact the high-end market with a new attitude.