Ten years ago, land Rover Aurora had the ability to cause a sensation in the car market, and ten years later, Land Rover Aurora's every move is still the focus of attention of many Land Rover fans.
Only ten years ago, Aurora relied on consumer enthusiasm and distinctive design; ten years later, Aurora could only rely on sharp price cuts and longer payments.
Aurora has never been a real hit, both then and now. Just listed is by virtue of the blind enthusiasm and favor of consumers, a hit, but also fell to the altar of the fall particularly tragic.
Nowadays, the model has been changed and extended, and the sales volume of Aurora is still difficult to turn over, which is largely limited by word of mouth and brand. After all, who really buys luxury brands to buy cost-effective cars, and how many people are not for brand value and culture, or for grade and face? It's like millions of Hermès, is it to buy it for a lot more capacity?
Moreover, when it comes to status and reputation, although the Range Rover series is still unaffected, it is difficult to meet opponents in the field of super first-line luxury, that is because of excellent product strength and correct positioning, for Aurora, it is not that the car is really not good, but others think that you are not good. If this impression does not change, it will be difficult for Aurora sales to turn over.
But whether it was before or now, aurora at least reflects one point, that is, Land Rover's sincerity and determination to build a good car. From the extended version of the model to the same interior of the Range Rover and The Star Pulse, the cabin luxury experience is excellent, the multimedia function is enhanced, the hard power performance of science and technology is enhanced, the whole series of light hybrid power systems and the British treasure and other optional configurations are blessed, the price is reasonable, and the texture is excellent. Although it is not a hit in terms of sales, it can be seen from the product strength that Land Rover has really put enough effort into it.
Before the mid-term revamp, that is, the Evoque L extended version of the model was listed, the terminal price of the old Aurora was maintained below the standard of 300,000, even if it was known that the Land Rover brand reputation was not outstanding, the model retention rate was not high, and the practicality was not very high, but the price advantage and the advantage in appearance value, there were still many potential audiences eager to try.
Is the Chery Jaguar Land Rover Evoque worth buying? The old owner of three years ago had something to say.
1, there are few small problems, only one pump was changed in three years
It is often said that Toyota, which cannot be broken, is the Quality of Land Rover really terrible? Not always, more often than not, the public thinks you can't do it. At least from the owner's feedback, the quality of the Land Rover Evoque 18 model is still very outstanding, small problems are basically no, bought home for three years, occasionally central control screen death, electrification inevitable failure, three years down only replaced a pump. Some people also have to say that this is because it has not been 5 years, and there are more times to repair the car in the future! The owner said: Don't bar, as far as the current situation is concerned, if you want to leverage, that is what you are right.
2, the driving experience is very good, due to the short wheelbase and heavy body
Although the old Land Rover Evoque belongs to the first generation of Aurora design, the overall driving experience is also very good. Thanks to the short wheelbase and heavy body, as well as the excellent form texture brought by the small size, the cornering is fluent and does not drag, the steering is flexible, the power is abundant, where to play, on call, how to drive how to be satisfied.
3. Non-urban fuel consumption of 10,000 kilometers 9.5L
These are three conditions, the owner of the three years of non-urban car situation is more, in the premise of driving 10,000 kilometers, the fuel consumption of 100 kilometers is only 9.5L. You have to say more, compared with Toyota Honda these Japanese brand family cars, it is really not less, but you have to say less, in fact, for a luxury medium-sized SUV, 2.0T/249 horsepower engine model, the cost of the car is really not much.
4, the value is not outdated, the new model is also good, the wheelbase is also extended
And high value has always been the aurora's biggest weapon, whether it is new or old, not to mention the first generation of aurora a car sold for 8 years, on the current new generation of aurora is only a small change in appearance, its design basically has no need to improve the place, now look at it is not outdated. The Aurora L has also been lengthened to further improve its practicality.
5. The configuration is very rich
As the 2018 version of Zhiyao, the purchase price is around 400,000, and the configuration of this car is indeed very rich, with ten-way seat adjustment, steering wheel heating, side warning, audio part off and open, British treasure, inductive tailgate, headlight cleaning and so on.
The new Aurora L inherits most of the configuration of the old Aurora, in addition to adding some assisted driving, but also reducing some configurations, such as seat adjustment. It can be said that the Aurora itself is a car with different options that has reached a relatively high configuration. I have to say that the failure of the first generation of Aurora lost on itself, when ZF's 9AT was just on, in addition to the gearbox accident, which led to the land Rover aurora falling from the altar, it also had a great impact on the Land Rover brand.
No one is perfect, the car is not finished, and the aurora also has more or less small problems, but compared to the Internet, you can see that the feedback of the owners is more real and more reliable.
shortcoming:
1. Retention rate
Land Rover's retention rate is indeed not very good, especially these perennial price reduction promotion models, in fact, Land Rover also wants to narrow the decline, but once the discount is not enough, sales are greatly discounted, under various constraints, it has formed a terminal price of 300,000 or less to find the sport version and Aurora perennial, after seeing this price, will you still buy a new car at a high price? Inevitably not, and the sharp price reduction and low ownership rate affect the retention rate of the model, the aurora three-year retention rate is only 47.91%.
2. Word of mouth
In fact, from the owner's three-year experience of car use, Land Rover Evoque is not to say that it is more reliable than most models, but also at the average level, at least not at the bottom of the drag. Aurora really doesn't think it's that bad, but in the deep-seated impression of consumers, this may be the last stubbornness of Aurora owners. Again, sometimes it's not that aurora can't do it, but the market and consumers think you can't do it.
3. Space
The biggest experience of the owner of the car is that the Land Rover Aurora is really not as small as the imaginary space, mainly thanks to the width of about 2 meters, although the wheelbase is less than two meters seven, but the width of the car crushes many models of the same level, making the riding space more comfortable. But from the data point of view, it is actually not a luxury mid-size SUV, after all, THELC can reach 2973mm, even the extended Aurora L is a small man in the same class of models, can only say that it is not as bad as imagined, but it is indeed not outstanding.
Or that sentence, Aurora from the day of its birth, did not want to compare space with Audi Q5L and Mercedes-Benz GLC, so there is a demand for space will not buy Aurora, buy Aurora people, most of them are looking at the "face value".