Last Sunday, as the last audience dispersed, the 2021 (12th) Chongqing Automobile Consumption Festival and the second caravan life festival came to a successful conclusion. The four-day exhibition, led by more than 10 new models, more than 100 brands and nearly 1,000 models with the biggest discounts at the end of the year, as well as wonderful and rich activities, attracted more than 100,000 people to appreciate cars, buy cars and play cars, setting off a wave of automobile consumption boom.
As the second largest auto show in Chongqing, this year's Chongqing Automobile Consumption Festival opened four major exhibition halls of Yuelai Guobo Center N3, N5, N7 and N8 and the North Outdoor Plaza, with an exhibition area of 100,000 square meters, and the participating brands have thrown out the "biggest discount", opened the "carnival season" of car purchase at the end of the year, and worked together to cook the "Double 12" consumption feast of the local car market.
The new car pile is a major attraction of this year's automobile consumption festival. Including Lexus released a new generation of NX, FAW Toyota released a new model Lingfang, Lufang, JEEP "Big Commander", GAC Trumpchi second-generation GS8, GAC Honda "type", GAC Mitsubishi Artuka, etc., as many as more than 10 new cars took this as an opportunity to meet with Yamashiro consumers for the first time, attracting many fans to watch.
Although under the influence of the upstream supply chain "lack of core and less electricity", many models are currently in short supply and the phenomenon of narrowing preferences, in order to prepare for this automobile consumption festival, exhibitors still unreservedly came up with the most powerful preferential policies in the same period to give back to consumers and attract them to actively place orders.
In addition to the auto show, this year's auto consumption festival has played many new tricks in advocating diversified car life. Among them, the "2021 Chongqing Automobile Consumption Festival Modification Party" has been held for 4 consecutive years, strong out of the circle, bringing together more than 50 car clubs from Sichuan, Chongqing and Yungui to punch in, and more well-known activities in the modification industry such as the Top of the Fog City Fan Conference, the Reunion of Auto Culture Riders Annual Meeting, and the Annual Award Ceremony of the Famous Car Alliance landed on the spot.
In addition, autocross piling activities, drift and in-situ burnt tire performances, attitude annual model selection, loud voices, drill pipes, integrated driving experience, etc., the most popular modification activities nowadays, but also the atmosphere of the automobile consumption festival continues to push to the climax. There are also interactive experience scenes favored by young people, such as retrofit trend nights, rap performances, and special food, which bring an immersive experience to the participating groups.
This year's Chongqing Automobile Consumption Festival is comprehensively innovative and upgraded, and the organizing committee cooperates with auto exhibitors to launch wonderful activities such as "Re-fighting Driving Test" and "Caravan Camping Party". The North Outdoor Plaza of the National Expo Center also created a poetic caravan life scene, and many caravan big V gathered at the scene to share the RV life story and camping strategy. The 3-night Starlight Camping Theme Night presents the audience with the latest motorhome lifestyle.
This year's Chongqing Automobile Consumption Festival creates a city festival with the theme of "warm sun in winter, warm grapefruit", which not only incubates the "modified Party" super IP, but also brings together various trendy car lifestyles at the exhibition site, meeting the different needs of the whole family. Combined with the "Double 12" shopping boom, the exhibition site created a warm winter market, bringing together interesting and beautiful Internet celebrity stall owners, gathering a variety of interesting small things, and showing the citizens a beautiful car life.