Starbucks frequently touches the red line| of food safety, says so advanced, and does so LOW?

Jimu News commentator Qu Jing

The reporter recently found that undercover investigations in two Starbucks stores in Wuxi City found that some stores frequently touched the red line of food safety: ingredients continue to be used after expiration, and a variety of best-selling drinks are sold; supervisors and clerks "teach by example" to tamper with the shelf life, and some ingredients are artificially "extended" for a week; pastries that promise to "stay overnight after opening" are secretly on the shelves the next day. (According to the Beijing News on December 13)

Even though food hygiene and safety problems occur frequently, repeated prohibitions, many big-name restaurants have overturned the car, it can be said that it has reached the point of seeing "numbness", but Starbucks has actually had this kind of thing, or people feel unexpected, very shocked!

It should be known that Starbucks is not only large in scale and stores, with more than 5,100 directly operated stores in more than 200 cities in China, but also has always been known for its "high-end fashion style", and is regarded as a gathering place for petty bourgeoisie and business people, and even has its own "Starbucks culture". In the folk, sometimes "open starbucks" and "open several starbucks" as a reference standard for the level of urban development, which shows how beautiful and deeply rooted the brand image is.

So I really didn't expect that the appearance was so bright and beautiful, but the back kitchen was so chaotic and dirty. Can you imagine the shiny, shiny coffee machines that are wiped with a rag that wipes the trash can? Can you guess that a cup of coffee and drinks that sell for 30-40 yuan because of the brand premium actually uses a lot of expired ingredients? Can you accept that the beautifully shaped and attractive pastries on the counter are actually left over from the previous day? To say so advanced, to do so low, is really golden jade, defeated in it!

What is even more infuriating is that these problems are not caused by negligence, but are deliberately done by operators in order to save costs and improve revenues, and some even seem to deliberately pit customers. Knowing that the ingredients are expired, they also deliberately replace and tamper with the shelf life label, cover their ears and steal the bell, and hide the sky and the sea; they know that the mixing of rags will spread bacteria, or they will go their own way, and even ask employees to do so. Look at this attitude of ignoring consumer health rights and regulations, and think about starbucks' long-advertised "people-oriented, valued customer experience, and pursuit of neighborhood-like service feelings", it is as disgusting as eating flies!

Behind all food hygiene and safety issues are loopholes and deficiencies in supervision. The internal employees of the exposed store themselves have said that the brand's regulations are strict, but they are not implemented at all, and the employees have an attitude of "no matter" to the regulations, and in the bad behavior of violations of laws and regulations, they will "bring the old to the new" and "teach by example" very well. Enter the door, first do not learn how to make good coffee, how to serve customers, first learn how to cut corners, how to cheat, how to sneaky violations of laws and regulations, how to cope with the sloppy inspection of higher-level stores, such a useless management, a homogeneous atmosphere, and it is really crowded.

And the regulatory authorities obviously have not fulfilled their due responsibilities, the media can secretly visit the things, why the regulatory authorities have not been aware of it for so long? Have the supervision responsibilities of inspection and sampling been put in place? Are the various comprehensive governance and centralized law enforcement actions really effective? Starbucks' slap is not only on its own face, but also on the face of supervision!

The greater the fame, the greater the responsibility, and if the morality is not worthy, there will be disasters. Starbucks' "fig leaf" was lifted, revealing not only shocking filth, but also shocking management chaos. While Starbucks apologized quickly, it said" we have been committed to enforcing strict food safety standards and resolutely adopting a zero-tolerance approach to food safety issues." But in the face of the exposed truth, these words seem too empty to be convincing.

To solve the problem of food hygiene and safety, only strict management, strict and strict punishment, if the accountability system can not be implemented, where is the pressure and motivation of enterprises to self-supervision, correct the atmosphere? Especially a big brand like Starbucks, it can't pretend that it is a foreign brand, and it will unscrupulously repeatedly trample on the legal red line, whether from the law or public opinion, it must make malicious lawbreakers pay a heavy price! If you say that if you make such a shameful act and apologize for being okay, then it is really chilling!

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