Xu Jinjiang, director of the Institute of Literature of the Shanghai Academy of Social Sciences: How did Shanghai in Jiangnan become Shanghai's Jiangnan

"Is Haipai culture an art genre or a way of life and social atmosphere? Is it a description of Shanghainese, or is it a cultural phenomenon and cultural trend? Is it a regional culture, or a cultural type and cultural spirit? My conclusion is that, apart from not being entirely a regional culture, everything else is, and the key is at what level you're discussing this. At the 20th Shanghai Culture Academic Seminar held on December 12, Xu Jinjiang, director of the Institute of Literature of the Shanghai Academy of Social Sciences and president of the Institute of Urban Cultural Innovation, said.

On December 12, 2021, Xu Jinjiang, director of the Institute of Literature of the Shanghai Academy of Social Sciences and president of the Institute of Urban Cultural Innovation, delivered a speech at the 20th Haipai Cultural Academic Symposium. The Surging News reporter Zhang Hui tu

At the seminar hosted by the Shanghai Cultural Research Center of Shanghai University, experts and scholars discussed the theme of "Contemporary Value of Shanghai Culture and Enhancing Urban Soft Power".

Xu Jinjiang believes that Shanghai culture is a type of modern urban culture that originated in Shanghai but is not limited to the Shanghai area, and is a product of the urbanization, industrialization and modernization transformation of Modern Chinese Society. Taking the urban development of modern Shanghai as the background of the times, on the basis of the profound accumulation of Jiangnan culture, the Haipai culture actively absorbs and integrates various new cultural nourishments of China and the West.

"Over the past century, From inheriting Jiangnan culture to casting Jiangnan culture to leading urban culture, Shanghai in Jiangnan has finally become Shanghai's Jiangnan." He said that in the context of the new era, the positioning and direction of the survival and development of Shanghai culture have undergone great changes.

What are the characteristics and value orientation of the shanghai culture in the new era?

Xu Jinjiang proposed that the Shanghai culture in the new era has five levels of characteristics and directions that are intrinsically linked and mutually supportive, including the people-oriented value pursuit, the integration advantage of openness, the dynamic mechanism of innovation and development, the source of vitality of inclusive symbiosis and the practical path of economic use.

According to its introduction, the essential connotation of Shanghai culture in the new era has three sources, mainly from Shanghai's economic and social innovation practice after the reform and opening up; from the new modern urban pattern of Shanghai formed since the development and opening up of Pudong; and from the posture of Shanghai's vanguard and the forerunner's responsibility since the Eighteenth National Congress of the Communist Party of China.

If the Haipai culture is implemented to a specific level of description, the intentions that can be thought of are the Magic Capital, the Bund, the Shikumen, the Qipao, the brilliant lights on both sides of the Pujiang River, the Wukang Building, etc., how to make the Haipai culture within reach?

Li Meng, a researcher at the Shanghai Research Institute of the Chinese Academy of Social Sciences and the Shanghai Municipal People's Government, said that from the perspective of the integration of culture and tourism, the state has put forward very specific requirements for the integration of culture and tourism, such as improving the cultural connotation of tourism, promoting cultural dissemination through tourism, and cultivating new formats for the development of culture and tourism, which is also a new form of cultural and tourism development that cannot be bypassed in the contemporary development of Shanghai culture, and it is necessary to take the initiative to use this opportunity and position to make solid things.

In terms of innovation and improving the ability and effectiveness of the dissemination of Shanghai culture, how to form a global narrative ability and a means of promotion? He suggested that on the one hand, it is necessary to promote the three major flows, including the flow of traditional information symbols and data, the flow of people, that is, travel, and the flow of things, especially trade; on the other hand, the construction of three major spaces to dive The Haipai culture into the physical space, social space and digital space, such as the Shanghai city image resource sharing platform IP SHANGHAI, which was launched in November; there must also be a series of high-quality products and services, characteristic brands, festivals, and marketing promotions that can reflect the characteristics and characteristics of The Haipai culture. In this way, the vitality of Shanghai culture and its leading force for the future will be better presented.