The creed vows of a father and son have created a 100-year legacy of one of the world's top luxury brands. Yes, "Whatever I have made, I will be 'the most beautiful and the most beautiful'." This is exactly the credo of the father and son of Wilhelm Maybach and Karl Maybach, the founders of the Maybach brand.
On December 10th, the Maybach brand held the 100th anniversary of the brand in Beijing's 798 Art District, which paid tribute to the three chapters of "The Century of Legend of the Classics of the World", "The Legend of the Most Beautiful and the Best", "The Legend of the New Realm", and the "New Chapter of the Legend of the New Realm", recalling the century-old legend of the Maybach brand and looking forward to the sustainable luxury chapter of the pure electricity era. The following small editor of the car will take you to feel this luxury brand that has gone through a hundred years.
On the occasion of the centenary of the Maybach brand, we saw the classic Maybach 57 and 62 models, mercedes-Maybach EQS concept car, Mercedes-Maybach S-Class 100th anniversary edition, Mercedes-Maybach S-Class sedan ingenious couture debut version at the event, it can be said that compared with the Maybach recognized by the previous editor, it can meet the needs of more high-end luxury market segments today.
#领导有话说
At the event, Mr. Hubertus Troska, a member of the Board of Directors of Daimler AG and Mercedes-Benz AG and responsible for the business in Greater China, said: "100 years ago, Wilhelm Maybach officially founded the Maybach brand, and its unparalleled creativity has created a shining brilliance. Today, his boundless innovation and ambition to change the world still resonate with Maybach's customers, especially in China, the most important market for Mercedes-Maybach. The car named after Maybach continues his lifelong pursuits: top technology, supreme prestige and craftsmanship. Going forward, we are committed to fully electric by 2030, where the market allows, and the pure electric Mercedes-Maybach EQS concept is a great example of this strategy. ”
Mr. Jan Madeja, President and CEO of Beijing Mercedes-Benz Sales Service Co., Ltd., said: "Since entering the Chinese market in 2014, with the joint efforts of our distributor partners, Mercedes-Maybach's humanistic expression in the name of 'courtesy' has been widely favored by Chinese customers. In the future, we will continue to work with our dealer partners to uphold the brand intention of 'the most beautiful and the best' to bring Chinese consumers a desirable 'supreme luxury' travel experience." ”
#旷世经典 Legendary 100 years
In the exhibition area of "Classics of the World, Legends for a Hundred Years", we can see the story of the founder of William Maybach, as well as the glorious history of the Maybach brand. William Maybach, known as the "King of Design", joined hands with Gottlieb Daimler to create the world's first motorcycle in 1885, the world's first motorboat in 1886, the world's first four-wheeled car in 1886 and many other achievements that promoted the development of the industry.
The most inspirational thing is that William Maybach did not stop at the manufacture of engines, he has a grander vision - "to build the most luxurious car". From the first mass-produced Maybach W3 that opened the brand legend, to the classic models such as the Maybach 57 and 62 series launched after the brand was reborn in 2002, to the Mercedes-Maybach S-Class and Mercedes-Maybach GLS SUV launched after the birth of the Mercedes-Maybach brand in 2014, countless people have lamented that its luxury can be so advanced.
#至美至臻 Legendary ingenuity
"What is good must also be beautiful." It is the original intention that the brand has always adhered to, and it can be said that every Mercedes-Maybach car can be called a "work of art". In the exhibition area "The Most Beautiful and Legendary Ingenuity", there is a Mercedes-Maybach in-depth study of luxury aesthetics.
As the first product launched by Mercedes-Maybach based on the "MANUFAKTUR" ingenuity couture concept, through the first Mercedes-Maybach S 680 4MATIC ingenious couture model, we can also see the spirit of Mercedes-Maybach, which shows the unique temperament of the Maybach brand with a variety of combinations of paint colors and interior details, as well as to meet the luxury personality customization needs of different owners. As long as you dare to think that there is nothing Mercedes-Maybach can't do.
#至臻新境传奇新章
With the release of Mercedes-Benz's comprehensive electric strategy, the Mercedes-Maybach brand has also accelerated the pace of electrification. At this exhibition, Xiaobian was also fortunate to see Maybach's first pure electric model - Mercedes-Maybach EQS concept car, it can be said that this car is interpreted as a pioneer to luxury.
EQS continues the maybach brand's iconic two-color body and ingenious craftsmanship, while equipped with MBUX super-screen infotainment system, the pure electric mileage will reach 600 kilometers under WLTP conditions, and the exhibition car we see is almost close to mass production. This also opened a new chapter in the era of electrification for Mercedes-Maybach.
#总结
In this 100th anniversary exhibition, Xiaobian once again felt the peak of the Mercedes-Maybach brand and looked forward to higher ambitions. Looking back on the past century, Mercedes-Maybach has always been based on innovation and technology to the ultimate in luxury. Today, it once again certifies the tribute of the founder, Mr. Maybach, - "For the love of Mercedes-Benz, the most beautiful".