"Whatever I have made, I will be 'the most beautiful and the most beautiful.'" This is the credo of the father and son of Wilhelm Maybach and Karl Maybach, the founders of the Maybach brand. In tribute to the 100th anniversary of the 2021 Maybach brand car manufacturing, the Maybach 100th Anniversary Brand Exhibition was unveiled in Beijing on December 10 and opened to the public from December 11 to December 12. The exhibition takes three chapters: "Classics of the World, Legends for a Hundred Years", "Perfection to perfection, Legendary Ingenuity", and "New Chapter of Legends", which traces back the century-old legend of the Maybach brand and looks forward to a new chapter of sustainable luxury in the era of pure electricity. During the exhibition, the Mercedes-Maybach EQS concept car, The Mercedes-Maybach S 680 4MATIC 100 anniversary edition, the Mercedes-Maybach S 680 4MATIC ingenious couture premiere version, the Maybach classic Maybach 57, Maybach 62, and Mercedes-Maybach GLS SUV were also unveiled.
Mr. Hubertus Troska, a member of the Board of Directors of Daimler AG and Mercedes-Benz AG and responsible for the business in Greater China, said: "100 years ago, William Maybach officially founded the Maybach brand, and its unparalleled creativity has created a brilliant brilliance. Today, his boundless innovation and ambition to change the world still resonate with Maybach's customers, especially in China, the most important market for Mercedes-Maybach. The car named after Maybach continues his lifelong pursuits: top technology, supreme prestige and craftsmanship. Going forward, we are committed to fully electric by 2030, where the market allows, and the pure electric Mercedes-Maybach EQS concept is a great example of this strategy. ”
"On the occasion of the centenary milestone of the Maybach brand, we have not only launched the Mercedes-Maybach EQS concept car, but also brought the 100th anniversary edition of the Mercedes-Maybach S-Class and the original edition of the Mercedes-Maybach S-Class to meet the different needs of users in the high-end luxury market segment." Mr. Jan Madeja, President and CEO of Beijing Mercedes-Benz Sales Service Co., Ltd., said: "Since entering the Chinese market in 2014, with the joint efforts of our distributor partners, Mercedes-Maybach's humanistic expression in the name of 'courtesy' has been widely favored by Chinese customers. In the future, we will continue to work with our dealer partners to uphold the brand intention of 'the most beautiful and the best' to bring Chinese consumers a desirable 'supreme luxury' travel experience." ”
The event also specially invited Mr. Wang Jin, vice president of the Chinese Society of Cultural Relics and inheritor of the ancient clock and watch restoration skills of the national intangible cultural heritage project, to reveal the ancient clock restoration skills and share the craftsman spirit and ultimate pursuit of the inheritance of the torch.
A century of legends
From the story of William Maybach, the pioneer of the automotive industry and the founder of the brand, to the magnificent history of the Maybach brand across the century, the exhibition area pays tribute to the original intention of the Maybach brand for a hundred years of car manufacturing and the creative passion that has not been erased and will never be erased.
Known as the "King of Design", William Maybach has an outstanding technical talent. Together with his long-lost friend Gottlieb Daimler, he took the "Old Clock" (1885) as the starting point, and successively created the world's first motorcycle (1885), the world's first motorboat (1886), the world's first four-wheeled car (1886) and Wolffart motor airship (1888) and many other achievements that promoted the development of the industry, because of the wide application of engines, he was also known as the "king of invention" of the sea, land and air amphibious all-round.
William Maybach did not stop at the manufacture of engines, he had a grander vision - "to build the most luxurious car". From the maybach W 3, the first mass-produced car that opened the brand's century legend, to the classic models such as the Maybach 57 and 62 series launched after the brand's rebirth in 2002, to the Mercedes-Maybach S-Class and Mercedes-Maybach GLS SUV that came out in succession after the birth of the Mercedes-Maybach brand in 2014, the Maybach brand adheres to Mr. Maybach's pioneering vision and always captures the luxury mark of each era. Celebrating the 100-year glory of the Maybach brand, the Mercedes-Maybach S 680 4MATIC 100th Anniversary Edition with a limited edition of 100 units worldwide has made a stunning appearance, bringing "supreme luxury" to a higher level.
The ultimate in beauty, legendary ingenuity
"What is good must also be beautiful." Adhering to the original intention of the founder of the brand, "the most beautiful", every Mercedes-Maybach car is a "work of art on wheels". In the exhibition area of "Beauty and Legendary Ingenuity", Mr. Hubert Lee, Chief Design Officer of Mercedes-Benz China and Head of Mercedes-Benz China International Design Center, interpreted the aesthetic essence of Mercedes-Maybach's "Supreme Luxury".
As the first mercedes-Maybach product launched by the "MANUFAKTUR" ingenious couture concept, the mercedes-Maybach S 680 4MATIC ingenious couture premiere edition was also specially unveiled in the exhibition. With a variety of combinations of paint colors, exquisitely crafted interiors, and ingenious customization elements, it meets the individual needs of top customers in luxury customization.
Mercedes-Maybach's luxury goes far beyond the wheels. Smell the "recognition" car, display a variety of Maybach model fragrances, including agarwood notes inspired by oriental heritage, as well as the Maybach model's exclusive NO.8 MOOD and NO.12 MOOD, to provide guests with a gift of incense. Robbe & Berking, the world's top silverware manufacturer, presents a meticulously crafted centennial edition champagne glass. Authorized partner Maybach Icons of Luxury also brings a range of bespoke products, selecting sustainable materials such as precious woods of the highest environmental standards, allowing customers to enjoy luxury in all lifestyle areas.
New Frontier Legend New Chapter
With the release of Mercedes-Benz's "total electric" strategy, the Mercedes-Maybach brand is accelerating its pace in a new era of sustainable and electrified mobility. As the first pure electric model in the history of Maybach, the Mercedes-Maybach EQS concept car is driven by electricity, interpreting "the ultimate luxury" with a pioneering trend. It continues the Maybach brand's signature two-tone bodywork, craftsmanship and exquisite details, while equipped with mbUX ultra-integrated screen innovative infotainment system, which will have a pure electric range of 600 kilometers under WLTP conditions, pointing the way for Mercedes-Maybach's first pure electric model in the future in close to mass production.
The "ultimate luxury" of the Mercedes-Maybach model is based on the exquisite craftsmanship and exclusive experience of the Maybach brand, while injecting Mercedes-Benz innovation technology to create a luxurious experience with all senses and multiple dimensions. In October 2021, Mercedes-Benz announced that in the near future its Mercedes-Maybach and Mercedes-Benz premium luxury models will introduce Dolby Atmos to bring users an immersive listening experience. The Dolby Atmos system carefully built in the "New Realm of Legends" exhibition area presented a wonderful audio-visual feast for the guests.
Above the top, the outlook is higher. Looking back on the past century, Mercedes-Maybach is not only to commemorate the century of legends full of creativity and achievements, but also to look up to a higher level, a bigger dream and a far-reaching goal - to develop "the ultimate luxury" with innovative technology. It is also a tribute to the founder of the brand, Mr. Maybach - for the love of Mercedes-Benz, the most beautiful.
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