Friends who pay attention to the mobile phone industry must be no stranger to Xiaomi, in fact, after Xiaomi has stabilized the position of the mobile phone industry over the years, it has also begun to raid other industries, and television is one of the most successful. So, after years of development, what is the current situation of Xiaomi TV? On December 13, Zhaobi obtained a latest data from Aowei Cloud Network, and xiaomi won the double championship in November and this year in the ranking of retail sales in the market on China Color Wire.
Xiaomi MI TV
From the perspective of the retail volume share of various brands, Xiaomi has a leading figure in the online color TV market, if you add the dimension accumulated this year, Xiaomi's retail volume share is even more overwhelming, ahead of Hisense and TCL and other figures behind him. However, in terms of retail sales share, Hisense is comparable to Xiaomi in November or this year. It can be seen that the average price of Hisense TV products is higher than that of Xiaomi.
China color wire market data (image source Aowei cloud network)
Finally, let's look at the overall data of a set of color TV markets. Aowei cloud network (AVC) online market monitoring data show that the retail sales on color wires in November were 10.91 billion yuan, down 0.2% year-on-year; the average price was 2810 yuan, an increase of 8.3%; the retail sales of color TVs of 15,000 yuan + accounted for 3.8%, an increase of 0.7%; among different color TV sizes, the retail sales of 75 inches + color TVs accounted for 8.9%, an increase of 4.8%.