Haval H6 and Haval big dog are tasting sweetness in the market segment, but in many cases, it is sour, sweet and bitter at the same time on the table, a car company or a model can not always pick sweet to eat, occasionally eat a little bitter, spicy, sour, to help the "good cat" taste the world.
On December 9, Great Wall Motors and the Euler brand issued an official statement, publicly apologizing for the "core change" incident and proposing further compensation measures for the "owner of the injured core".
Great Wall Motor said in a statement: In addition to the gift of the 7200 yuan worth of the "Such As Tiger Wings" rights and interests package, the first owner was upgraded from the lifelong warranty of Sandian provided in the "Such as Tiger Wings" rights and interests package to the lifetime warranty of the whole vehicle, and the first owner can enjoy 100 million charging rights and interests.
At this point in the incident, I wonder if the owner of euler good cat is acceptable to this statement? In short, issuing statements, apologies, compensation, etc. after the incident is a routine action of the manufacturer, taking out the posture of drinking bitter water alone, but the taste may only be more profound for the owners.
In other words, how to "enjoy" these remedies, during which car owners have to communicate repeatedly with manufacturers, or even put most of their energy into it. However, during this period, for car owners, a mood of using a new car and using a good car has disappeared.
We just want to say that as a "young and middle-aged" car company, Great Wall Motors is in a critical period of development, and it should be more praised by the market and consumers. From another point of view, "thirty and standing" is the key to a car company to a higher level, it is the focus of development, or in Archimedes's words, is the fulcrum.
In this critical period, and at a time when joint ventures and independent brands are going hand in hand in the new track, a car company that is developing upwards is not allowed to make low-level mistakes. If this is the case, always responding to the changes in the development of the times in an "opportunistic" way, then, for Great Wall Motors, it may go to the edge of the market, and it is impossible to obtain the "lifebuoy" handed to you by consumers.
Although the Great Wall Haval series has achieved outstanding results in the market segment and won the favor of most people, we want to know, what do great wall motors actually rely on for these achievements?
Is it because of the brand? It is believed that the "brand" is not enough to support Great Wall Motors to achieve such a solid performance; Is it dependent on cost performance? In fact, consumers know how cheap the Haval series is in the terminal! Based on this, perhaps the future Haval will always be based on "cost performance", and there is no more uniqueness in terms of brand. As everyone knows, material satisfaction will gradually bring about spiritual emptiness, and at that time, what kind of expectations will consumers have for Great Wall Motors?
In fact, Great Wall Motors is currently only on the way to "corporate change", and has not yet earned enough profits, prestige, influence and status for itself, and more elements are based on consumer support for a Chinese car brand.
However, Great Wall Motors and the Euler brand forgot their identity as "favorite...brands" on the way. In this era of extreme emphasis on "brand", please do not forget your identity, please do not be in a low position and loud noise, and do not lose "credibility" by "eight for four" to obtain "profits".
In fact, on the development path of including Great Wall Motors and many Chinese auto brands, in the era when Chinese consumers are more aware of the "brand", a careless move and a step-by-step means may become their own future stable model, eternal shame, and public memory, which cannot be erased.
As Great Wall Motors itself said: always adhere to the basic principle of "integrity management, user-centric". How to know the fish nature near the water, Great Wall Motors and Euler brand lost square inches in the "center", so that car owners can truly experience it on its "core". However, always counting on the two ends outside the user (profit, reputation), the result is re-watering, re-fertilizing, and the fruit, it will not blossom in the minds of consumers.
Just think, including Volkswagen, Mazda, etc., their simplicity, as well as the improvement of the failure rate, including the disregard for consumers, make it difficult for them to have outstanding performance. Of course, unless you are like Tesla, Mercedes-Benz, BMW, Land Rover and other "brands" that the Chinese people really can't give up.
Here, for Great Wall Motors and the Euler brand, the word "product force" not only refers to the product itself, but also refers to its ability to face different spaces, different times, and different events, a sensitivity, an interest, a response, all of which add up to constitute the authenticity of the existence of a brand or product, and this is the "comprehensive strength" that people can mention and pursue.
I hope that in the process of competing for profits and grasping financing, Great Wall Motors can turn the "brand" belief into a belief, and the "user" concept as a pattern, in today's new energy and intelligence, this is the great wisdom of a car company.
Source: Sisi News