About 150 video cases from 50 units participated

Nandu News reporter Zhang Xiaoling is looking forward to, on the afternoon of December 13, The Southern Metropolis Daily launched the "New City, New Expression - Shenzhen Public Image Short Video Integration Innovation Conference and Government Affairs Number Collective Entry N Video Ceremony" will be held, and has received more than 50 units, a total of about 150 video cases, and the event finally selected the annual most visual award, the annual most story award and other awards.

Collectively settled in N video to promote the healthy and orderly development of Shenzhen government affairs short video

In the era of media integration, the construction of grass-roots media integration has attracted much attention as a key link in the implementation of the media integration strategy. Build and make good use of grass-roots media centers, boldly explore new paths for publicity, carry forward the main theme in the form of grounding gas and dewdrops, condense positive energy, and become a new challenge facing media centers at all levels.

In February this year, the China Internet Network Information Center released a statistical report showing that as of December 2020, governments at all levels had opened a total of 26,098 government douyin numbers. The extension of new government affairs media across the country to short video platforms is a new scene emerging under the new power of short video. As a fertile land of the Internet, Shenzhen is inseparable from the Internet for government governance and public participation, and short videos have become one of the important forms of communication for shenzhen's current government affairs release.

In recent years, through the transformation of intellectual media, Southern Metropolis Daily has entered the game and assumed the social responsibility and national mission of the media in another way. N Video APP is a short video strategic product created by the Southern Press Media Group under the guidance of the Propaganda Department of the Guangdong Provincial Party Committee. The product is operated and developed by Southern Metropolis Daily, positioned as a "video version of Guangdong release", aiming to create a high-quality video content release platform in the Greater Bay Area. According to the latest statistics, there are more than 300 government agency accounts on the N video platform.

Based on this, Southern Metropolis Daily launched the "New City, New Expression - Shenzhen Public Image Short Video Integration Innovation Conference and Government Affairs Number Collective Entry N Video Ceremony", combined with the professional advantages of N video, bringing together the government, enterprises, experts, media, big V and other industry forces, through immersive theme sharing, product release, advanced commendation and other forms, focusing on the new characteristics, new platforms, new ideas of government affairs public image communication in the new era, and exploring new directions, new paths and new laws for the construction of new media for government affairs. Promote the healthy and orderly development of short videos of government affairs in Shenzhen.

The most visual award of the year, the most story of the year award, etc. were selected

According to reports, the activity is for various government functional departments to collect Shenzhen public image short video cases, and commend outstanding government short video cases and individuals, so as to promote the innovative production of short video content in Shenzhen's various units, institutions, social organizations, etc., and add a richer form of expression to the public image publicity of government affairs.

The activity launched the 2021 Shenzhen public image short video case collection for public institutions, short video around the theme of "relieving people's worries, benefiting people's livelihood, and warming people's hearts", which can fully reflect the measures and results of various departments and units to transform the results of the "I do practical things for the masses" practical activities into work effectiveness, reflect the responsibilities and values of various departments and units that are closely related to citizens' lives and social and economic development, and can well disseminate their public image.

The whole activity included the product release "In N Video, Meet Better Shenzhen", theme sharing, government affairs number collective entry N video ceremony, 2021 Shenzhen public image short video award ceremony, etc. At present, the event has received more than 50 units, a total of about 150 video cases, and finally selected the annual most visual award, the annual most story award and other awards.