"New city new expression", the short video of the government affairs number can be better watched

Carry forward the main theme and gather positive energy. The "New City, New Expression - Shenzhen Public Image Short Video Integration Innovation Conference and Government Affairs Number Collective Entry N Video Ceremony" launched by Southern Metropolis Daily was held on December 13. Through immersive theme sharing, report product release, advanced commendation and other forms, the conference strives to find a new direction, new path and new law for the construction of new media for government affairs, and promote the healthy and orderly development of shenzhen government short videos.

When it comes to short videos, the first thing people think of is often not a traffic influencer, or a short film that makes people laugh. And if the short video of the government affairs account is mentioned, even if it has not been paid attention to before, netizens are likely to have a solidified impression, thinking that in addition to the reprinting of various news and a serious policy publicity, what else can there be?

The truth can be quite unexpected.

"I have my back to you because I am facing darkness", what do you think of when you see this suspenseful, intriguing title? I am afraid it is difficult to think of anything related to the public security police.

This short video recreates a special group of heroes: the anti-drug police. Faced with the most ferocious drug dealers who take risks for the sake of profiteering, the anti-drug police can be said to walk on the tip of the knife, often playing a variety of roles, and may not even reveal their identities until they are sacrificed. The reason why we live in the light is because there is such a group of people "facing the darkness" and blocking the darkness ahead.

Because the title production is concise and profound, the content is simple and touching, and it reflects such a major theme as anti-drug, the short video "I turn my back on you, because I face the darkness" produced by the Shenzhen Municipal Public Security Bureau on the day of the International Anti-Drug Day has received an amazing amount of dissemination on the Internet, and many netizens have burst into tears...

The progress of the short video of the government account is obvious to all.

More and more people realize that due to the rich scenes, wide range of themes, human touch, and good at combining network popular culture, it is the general trend for short videos to "dominate the screen" on the mobile terminal and be loved by the public. In this case, the use of short videos, exploring new paths of publicity, learning to carry forward the main theme in the form of grounding gas, condensing positive energy, and better completing the visual and friendly communication of the government image is a move to keep pace with the times.

In Shenzhen, at the forefront of reform and opening up, as a fertile soil for the Internet, its government governance and public participation have always been closely linked to the Internet, and short videos have naturally become one of the important forms of communication for Shenzhen's current government affairs release.

Good short video works must also have good platforms and channels. N Video APP is a short video strategic product created by the Southern Press Media Group under the guidance of the Publicity Department of the Guangdong Provincial Party Committee, aiming to create a high-quality video content release platform in the Greater Bay Area. In just over a year, N video conforms to the trend of the times of short video development, actively occupies the emerging communication position, and has gradually possessed strong communication, guidance, influence and credibility.

On the one hand, there is the eternally enterprising young city of Shenzhen, and on the other hand, there is N video with young people as the target audience, and the combination of the two can be described as a combination.

The event on December 13 received more than 50 units and a total of about 200 video cases, and finally selected the most visual award of the year, the most story of the year award and other awards. Judging from the award-winning works such as "I Turn My Back on You, Because I Face the Darkness", to enhance the communication effect of the short video of the government affairs number, we must adhere to two points: one is to adhere to the original intention of the people, and the content should focus on relieving people's worries, benefiting the people's livelihood, and warming people's hearts; second, adhere to the Internet thinking, and the form needs to be vivid and lively.

With the shenzhen government affairs number collectively settled in N video, the strong and strong will surely produce greater energy, and the N video will also shine brightly and become a new position for government and enterprise communication.