"Female Psychologist" Yang Zi's clothes are monotonous? Pickpocket a film and television drama clothes sponsorship

"Female Psychologist" is being broadcast, and Yang Zi, the actress Horton, is often wearing several of the same earth color clothes, which is considered by many viewers to be more "monotonous" and "repetitive". It is said that these clothes were also selected from many costumes with the help of the director. The actor Qian Kaiyi, who often wears flower shirts, Jing Bairan, was recognized by the audience as "Qian Kaiyi wearing a flower shirt is also a better highlight of Qian Kaiyi's personality."

Today, the fat man is looking for insurance, let's talk about the clothes in the film and television drama.

As we all know, there are three main types of clothes for many film and television dramas: one is rented or bought by the crew, the other is brought by the actors themselves, and the third is sponsored.

First of all, the clothes arranged by the crew need not be said. In 2001, the crew of the Taiwanese version of "Meteor Garden" was tight due to financial constraints, and it was said that many of the clothes of the protagonists such as F4 (Yan Chengxu, Zhu Xiaotian, Zhou Yumin, Wu Jianhao) and Big S were bought from the night market, and the real point could not be seen.

The second one was brought by the actors themselves. Tang Yan and Zhong Hanliang starred in "Why Sheng Zhenmo", it is said that all the costumes of the lead actor Zhong Hanliang in the play are his own clothes. Another example is that "uncle" Wang Yaoqing mostly brings his own clothes when filming, and his most out-of-the-circle role is "rich and handsome", a strong president style and entrepreneurial style.

The third is merchant-sponsored clothing. This depends on the investment ability of TV series and movies.

Fat Zi Bao found that at the end of the "Circuit Inspection Group" starring Yu Hewei, Han Xue, Ma Yuan, Feng Lei, Han Tongsheng, Song Chunli, Cheng Taishen, Wang Haiyan and others, the name of the clothing sponsorship brand "VGRASS" appeared.

Obviously, this procuratorial rule of law drama that is popular on major video platforms and satellite TELEVISION has been sponsored by manufacturers. In response to investors' questions, jinhong group (603518), a listed company, said that "the company's VGRASS brand participated in the costume sponsorship of actors related to the series of "Inspection Team".

In addition, "Thirty Only", which has still aroused heated discussion in the society, has been strongly sponsored by Heilan Home (600398). The TV series is starred by Jiang Shuying, Tong Yao, Mao Xiaotong, Yang Jiu, Li Zefeng and others, which belongs to urban emotional dramas. Heilan Home said that the company's OVV brand takes the life scene of women in the workplace as the design starting point, and uses natural high-quality fabrics, exquisite three-dimensional tailoring technology, and simple style design to provide effortless, cost-effective high-end ready-to-wear for modern urban women, breaking the dull workplace wear. OVV is the exclusive womenswear partner for Thirty Only.

For most manufacturers, considering sponsorship and cooperation in TV series or movies, the main purpose is to increase brand publicity, improve brand awareness and reputation image, and improve the market share of the company's products in China. However, manufacturer cooperation must also match the scenes of TV series and movies in order to play a win-win effect.

So, do you think the clothes of the heroine of "Female Psychologist" are suitable?