Peninsula all-media reporter Wang Aike
As an industry journalist with 8 years of experience in medical mouth running, on December 7, Wang Xinxin, a reporter from the Health All-Media Center of Peninsula Metropolis Newspaper of Shandong Dazhong Newspaper Group, was invited to participate in the publicity and education training class organized by the Publicity Department of Qingdao Municipal Health Commission. She said that in the past 8 years, she has accumulated a lot of lessons and insights in running mouth, and took this opportunity to condense her truest experience and most sincere feelings into the most essential things to share and encourage everyone.
"Medical news is an important people's livelihood news, closely related to the people, has always been a social hotspot, but also the focus of the media to chase." At the beginning, Wang Xinxin emphasized the importance of medical news, in view of this, how to write a good and live medical news has become an important topic in front of the medical front propagandists, and at the same time, we must pay attention to the characteristics of the medical industry with strong professionalism, many difficulties and contradictions, and we must grasp the scale of reporting, be cautious in words and deeds, respect life, respect science, respect facts, and from the perspective of humanistic care, provide more medical news with temperature, humanity and attitude.
"It's hard for a woman to cook without rice, and news sources are the blood of journalists' lives," she quoted The American journalist Nelfine. Manchel's classic famous sentences, combined with his own years of running experience, pay attention to the three aspects of "picking" news, daily accumulation of "taking" news and timely feedback "grab" news, respectively, using the combination of theoretical support and case explanation, in-depth and simple to tell everyone how to dig up medical news materials, so that the original obscure and dry knowledge transmission becomes easy to understand, lively and blunt. She proposed that "every hospital is a rich mine of news resources, don't be in Baoshan and don't know the treasure, news sensitivity is the cure for 'not knowing the treasure in Baoshan'." In addition to the cultural propagandists of the hospital, every doctor and nurse can also be a good miner. The view resonated strongly with everyone.
During the lecture, she quoted the scriptures, "The news surname is 'new', tomorrow's news is gold, today's news is silver, yesterday's news is garbage." "A person who is not good at distinguishing colors cannot be a painter, and a person who is not sensitive to news cannot be a journalist." "As an excellent miner, if you want to find 'real gold', you must open your "news eyes", "Be a well-informed person, a radar that is turned on 24 hours, and watch and listen to the eight directions" "Medical journalists must not only be 'translators', but also be good at ' Storytellers make 'cold medicine' a 'warm story'. ’...... In the process of writing a medical press release, she explained the difference and use of "of", "get" and "land" on the spot, and the lecturers bluntly said that "they were poked in the sore spots", "their faces were red", "as if they were talking about themselves". At the end of the lecture, she conveyed to you that in the Internet era, the media has transformed from a newspaper into an all-media matrix, and she also hopes that medical staff will try to transform, take the initiative to face the camera, and convey popular science knowledge to the public in a popular way.