What happened to Didi recently? I think everyone already knows it, and I won't repeat it.
At this moment, the pressure on Didi's executives is also conceivable, and many netizens are also full of sneering at Didi.
I understand everyone's feelings, but complaining does not solve any problem, if we can study how Didi Chengwei is successful, our life may be a little more likely.
It is said that Cheng Wei came from an ordinary family in Shangrao, Jiangxi, and created today's success through various unlimited behaviors, becoming synonymous with "counterattack".
What did he do to succeed?
1
Born as a bully
Cheng Wei was born in 1983 in Shangrao, Jiangxi.
It may be that Cheng Wei is more modest, calling his family an ordinary family, and we can't verify how specifically, at least not to be particularly poor.
Cheng Wei said that in the year of the college entrance examination, he forgot the last page behind the math test paper, resulting in three major questions missed. Even so, he was admitted to Beijing University of Chemical Technology. Although this university is not very famous, it is a 985 university, so Cheng Wei is definitely a scholarly talent.
Of course, some netizens joked: Is it that Cheng Wei will not do it before saying that it is missed?
I personally think that Cheng Wei should really be missing, why?
Because xueba really sees the last three big questions, even if he can't do it, he will write out some steps to solve the problem, and according to the rules, he can also score points.
Cheng Wei was admitted to the administrative management major of Beijing University of Chemical Technology through transfer, which is a major just opened by the school, and Cheng Wei has also become a "guinea pig".
After graduating from college, Cheng Wei entered an insurance company like a headless fly, and Cheng Wei, who had no basic salary and no sales volume, found a teacher in a hurry, hoping that the teacher could buy it, but unfortunately was rejected.
Desperate, Cheng Wei thought that the insurance industry was not suitable for him, so he found a foot massage shop to apply for a position as assistant general manager. Probably because he didn't like the atmosphere of the foot massage shop, Cheng Wei quit his job again.
Cheng Wei's first year of college was like most college students, going around and not knowing which job was best for him. In the absence of guidance from anyone who came over, I could only keep trying.
Fortunately, Cheng Wei met the rapid development of Alibaba in 2005 and started sales in Alibaba's B2B department.
Cheng Wei's performance has improved by leaps and bounds, taking only one year to achieve the position of small team leader, and 8 years later, he has become the youngest regional manager of Alibaba's B2B department.
There is Cheng Wei's personal efforts here, but more is to meet a good platform and have a huge space to play.
Cheng Wei's experience before starting a business also once again illustrates a truth: the choice is greater than the effort, if you encounter a good choice, then redouble your efforts, and the final result will be unexpected.
2
Convince Liu Qing
In 2012, Cheng Wei, who was in the ascendancy of his career, had a bold idea: to resign and start a business.
But what does entrepreneurship do? This is another problem, Cheng Wei thought about it for a long time, but he lost several ideas, and finally chose the most traditional taxi industry.
Why did you have this idea? Because he often has to travel to Beijing for business, he often can't get a taxi when it rains in Beijing, and he needs to add money in special weather.
After having pain points, Cheng Wei began to consider starting a business, taking 700,000 yuan from investor Wang Gang and 100,000 yuan from his own to start the development of Didi software, and I have to say that he was really bold.
After a few months of software development, how to let users use it? Again, this is a problem. Because Didi had no money at that time, it could only push offline and let taxi drivers use it first. Who knew that the vast majority of taxi companies were willing to work with one of his startups, and eventually found a taxi company with only 200 people.
Frustratingly, 80% of drivers don't have a smartphone, so how do they install ride-hailing software?
Those who have smartphones are also reluctant to use them, because there are no users to use, and it is not a waste of traffic to open the software themselves?
Cheng Wei also thought of a trick, that is, to subsidize the traffic fee for these drivers, and find someone to take a taxi himself, so that these drivers believe that this software can take a taxi.
At the end of 2012, there was a heavy snowfall in Beijing, white-collar workers could not get a taxi to work, and they were forced to use taxi software, and it was this snow that allowed Didi to achieve a single-day order exceeding 1,000, attracting a $3 million investment from GSR Venture Capital.
Didi pulled in investment, competitors quickly grew up, and the cruel taxi war began. Tencent invested in Didi, Ali invested in Fast, and no one is the owner of lack of money.
In 2014, the international ride-hailing giant Uber entered China, Didi's feeling at this time is "back and forth, belly and back enemies", must ask another powerful person to help him, Liu Qing has become the best choice.
However, Liu Qing's annual salary at Goldman Sachs at that time was as high as $4 million, and Didi simply could not afford such a high salary. At this time, Cheng Wei adopted a very skillful "drawing a big pie" method, taking Liu Qing and several executives to Tibet for a circle, where Cheng Wei put a song "The Brightest Star in the Night Sky" to Liu Qing, and the two immediately burst into tears.
After Liu Qing joined Didi, Cheng Wei no longer worried about the problem of money, Liu Qing's own investment banking background and family background made it easy for her to see which big guy. Within three years, Liu Qing helped Didi get more than $19 billion in financing, equivalent to 121 billion yuan.
Whether it is holding a thigh or having a high emotional intelligence, Cheng Wei proves with his own actions that a child from an ordinary family can still achieve great success in his career through choice and no restrictions.
It should be noted that I am not here to wash Didi white, I have not charged any money, I just want to provide you with another perspective, that's all!
Use media thinking to cover the whole network, so that product sales come to visit!
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