Produced by Radar Finance, | Allure city, edited | deep sea
The family is the most important social component today. The technological benefits of the Internet are evolving from single users to home users.
In 2021, as the epidemic prevention and control has entered the normalization, Chinese society has entered a new stage of online and digital accelerated development, and the insurance technology field has also made great progress in products and technologies, and under the impetus of policies, markets, technologies and capital, the digital capabilities and utilities of the insurance industry have reached a new level.
According to the "Seven Census" data, there are about 494 million households in the country, and the average population of each household is 2.62 people, which is 0.48 fewer than the 3.10 people in the sixth national census in 2010. "Smaller and smaller family units have brought about a further weakening of the family's ability to provide for the elderly." Yang Yin, founder, chairman and CEO of Easy Group, analyzed in his speech, "Easy Group will continue to use the power of science and technology to serve every family, and with the blessing of technology, do a good job in an account preservation home." ”
The social security system is becoming more and more perfect, and the basic protection of individuals is being perfected, but the existence of insurance is more important to reduce the risk index of individuals or families facing major crises. At this stage, the new topic of Internet insurance has begun to extend from single product sales to household integration services.
Of course, behind the development of this topic depends on the establishment of a high-standard system of industry compliance and risk prevention and control.
In 2021, the Banking and Insurance Regulatory Commission and the central bank issued more than 40 industry regulatory documents, which are intended to promote the industry to accelerate its pace and enter the right track of high-quality development from the policy level.
The arrival of supervision has pointed out a clear development direction for the development of the industry, and Easy Group, as an important force of Internet insurance, is striving to build a new Internet insurance service system with families as a unit.
Any regulation keeps risks under control while leaving opportunities to those who are prepared.
Family Protection Compliance is more critical than development
Pay attention to the energy efficiency ratio of the family in social work, but also let the family's payment and social feedback form a positive cycle, in the past through the information opaque service is not uncommon, destroying the family's participation in social insurance and security.
The improvement of social security requires the help of families as a unit, and it is even more necessary for the relevant departments to improve the relevant legal system. In addition to influencing industry participants, the introduction of the system also provides a guarantee for the trust of users, and it is in this context that the Easy Group and Easy Bao Yan Selection are becoming more and more perfect.
Recently, the "2022 Insurance Technology Compliance and High-quality Development Innovation Seminar" hosted by Easy Group and Easy Baoyan Selection, and with People's Daily Health as the release platform, was successfully held, which attracted participants from many industries to participate in it to discuss the new development situation of the industry.
Jin Xiaotao, president of the China Health Information and Health care Big Data Association, said in his speech that China's insurance industry should be based on the decision-making and deployment of the Party Central Committee and the State Council, supported by cutting-edge scientific and technological advanced technologies such as health and medical big data, driven by diversified investment and collaborative innovation, and people-centered, and strive to create a new situation of compliant and high-quality commercial insurance with Chinese characteristics.
Picture note: Jin Xiaotao, president of the China Health Information and Health Care Big Data Association, delivered a speech
Yang Yin, founder, chairman and CEO of Easy Group, pointed out in his keynote speech that compliance and risk prevention and control are the cornerstone and bottom line of the high-quality development of the insurance industry.
At the seminar, in order to express the determination to jointly build a compliant and healthy market environment, further promote the high-quality development of the insurance industry, and provide consumers with reliable, safe and assured insurance products, Easy Group and Easy Insurance strictly selected and jointly signed a compliance business commitment letter with Taikang Online, Pacific Insurance, Ping An and other insurance companies. All parties solemnly promise to adhere to the bottom line of strict compliance, take the industry style of "rigor, integrity, professionalism and innovation" as the standard, adhere to industry self-discipline, and operate in accordance with the law; implement professional service responsibilities, carry out insurance business in accordance with the principle of continuous operation and risk controllability, scientifically and reasonably formulate protection plans; improve the level of internal control management, formulate and improve relevant systems and deployment coordination; strengthen the true accuracy of data, do not falsely underwrite, falsely list expenses, falsely hang business, falsely hang people to take funds, and secretly pay handling fees off the books Adhere to the principle of mutual benefit and win-win, and build a win-win, safe and efficient operating ecological environment with intermediaries and brokerage companies.
Family protection Build multi-scenario requirements
Relying on the environment of innovation, the Internet breaks the service system of opaque information in the past and presents a comprehensive insurance selection mechanism.
Through the information services provided by the platform, users choose the appropriate services according to their own needs, so as to achieve a balance between supply and demand. Online services rely on the connection of information will rely on every corner of each scenario to make the insurance service more specific.
Easy Group chooses to create family protection services, breaks through the limitations of traditional insurance, and creates a unified protection system through the interconnection of the Internet.
At this event, Easy Group and Easy Baoyan continued to work together across borders to reach strategic cooperation with Paradise Life Science and Technology, Weisheng, Cheche Technology Group, and Fanshengzi in the fields of precision medicine and protection, private domain user growth, family travel and family health, respectively, to continuously escort family insurance protection.
In terms of family precision health protection services, Easy Group and Easy BaoYanxuan announced that they have reached a strategic cooperation on precision medicine and security with Paradise Life Science and Technology, and the two sides will give full play to their respective user and industrial advantages to jointly develop precision medicine and security solutions based on user data, and carry out more accurate and effective disease prevention and control through high-tech medical integration services such as all-round health testing, genetic screening, cell storage, and anti-aging, and jointly "multiply" for users' life and health.
The new energy auto insurance solution launched by Cheyi Automobile Technology Group will serve the family user group of Easy Group, provide high-quality new energy vehicle insurance solutions for the home users of Easy Group, serve green travel, and help the "double carbon" goal.
In view of the current disease that has the most serious impact on the family, cancer, Easy Group strives to help the seriously ill families get out of the predicament, and has reached a strategic cooperation with Panshengzi to release the family health early screening public welfare plan. This means that the family protection blueprint of Easy Group not only covers the insurance product side, but also further improves the layout of "examination + medicine + medicine + health + insurance".
"In-depth exploration of the field of family health protection and the promotion of the high-quality development of more diversified commercial health insurance is a particularly valuable and industry-leading event." Yang Yin said.
Trusted by 30 million families to explore new possibilities
In September 2014, Easy Group was established with the vision of letting every family have the courage and strength to deal with diseases, focusing on the field of public health protection, and working together from many aspects such as major illness relief, Internet insurance, and health services to protect the health of the people. Since its establishment, Easy Group has gained the trust of 30 million families and become a leading health security technology platform.
30 million compared to less than one-tenth of 494 million, is still a small part, and finding these users is an important issue for the sustainable development of easy group. In the future, the two sides will take SaaS technology as the starting point to provide insurance companies with a full range of services such as customized development, privatization deployment, and user operation management, explore insurance user management solutions based on WeChat ecology, and jointly explore innovative paths for user growth.
The daily active users of the WeChat ecosystem of more than 1 billion are the important scenes of each family's personnel, and how to use the correct information to find these scattered users is the original intention of this cooperation.
Yang Yin said that Easy Group and Easy Insurance Strict Selection will continue to make portraits of families as a unit, provide comprehensive insurance solutions covering the whole life cycle of families, and in addition to insurance services, continue to explore the overall behavior preferences and service needs of many families, and link family-related value-added services. Not only that, Easy Group also continues to give full play to the advantages of platform aggregation, integrate product research, sales and service, create a family health security service management platform, truly realize the upgrading of family services, and practice the promise of "let every family have the courage and strength to deal with diseases".
Technology + insurance from the slogan of the past, has become a necessity, more and more families benefit from it, Easy Group • Easy Insurance from all the mouths of the family to strive to provide more inclusive protection for the whole society.
Note: This article is the original of Radar Finance (ID: leidacj). Unauthorized reproduction is prohibited.